How Do You Present Your Ideas for Maximum Impact?

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How do you share your ideas with others? How can a leader communicate their ideas more clearly with their key stakeholders? Successful innovation and collaboration today require you to consider your audience, understand different agendas, tell stories that connect, and then get people to taking action on these shared ideas. This presentation shows you how to do this effectively.

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How Do You Present Your Ideas for Maximum Impact?

  1. 1. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK How to Present Your Ideas For Maximum Impact Present Your Ideas for Maximum Impact How to break through the noise and stand out from the crowd Tripp Braden
  2. 2. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Leadership Challenges 2014 Leaders are seen as not authentic People don’t believe they are being told the truth They’re not sure if you’re competent to provide advice You haven’t grabbed and retained the interest of the intended listener You haven’t connected the dots for the listener Failure to tell listener what’s in it for them They’re not used to being asked to take action • Leaders are seen as not authentic • People don’t believe they are being told the truth • Over 80 % of the workforce is uninspired and unengaged • They are challenging authority • Listeners don’t see what’s in it for them • We haven’t helped listeners connect the dots Leadership Challenges 2014
  3. 3. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK How do we break through the noise Are you ready to take them soaring with your ideas ?
  4. 4. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Why Don’t We Pay Attention? • We enjoy talking • Everyday distractions • We don’t really want to connect • Our own critical voices • We feel we’re only being heard when we talk • We work too hard to earn their trust
  5. 5. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK On average, we see the same amount of information that’s in 174 newspapers every day!
  6. 6. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Most of what you know will be obsolete in only a few years In the tech industry, 15% of knowledge changes every year. That means 100% of what you know will change every 5 years!
  7. 7. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What Are Your Stakeholders’ Goals? • Create a profile for key stakeholders • List their 3 primary goals and desires • What can you do help them achieve their goals? • How might you help them achieve their desires? • How might you align your presentation with their objectives?
  8. 8. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What moves your listeners to take action?
  9. 9. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Align Your Presentation With Their Goals • Can the benefits of your solution help provide them with a seat at the leadership table? • How can you best present your options to them? • Will this reinforce your position as a trusted advisor?
  10. 10. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Communications Multipliers • Do you look outside your organization regularly for new ideas and fresh approaches? • Are you recognizing the new possibilities to develop and support team members? • Are you open-minded and humble enough to accept ideas from others in a group setting? • Are you able to help a group of people work collaboratively to accomplish more than as individuals? • Do the people working with you say you help them develop and feel like they’re accomplishing something meaningful? • Have you demonstrated through your leadership you have the capacity to take your people and multiply their success? – Based Liz Wiseman from Multipliers – How the Best Leaders Make Everyone Smarter
  11. 11. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What are their priorities?
  12. 12. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What’s on their short term agenda?
  13. 13. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What are their unseen roadblocks?
  14. 14. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What are their ultimate goals?
  15. 15. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Are You a Trusted Advisor? • Are you able to focus on the other person? • Do you have a collaborative style in relationships? • Do you look at both middle and long term consequences of decisions? • Are you authentic and transparent? • Can you provide a different perspective to your team?
  16. 16. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What’s your big idea?
  17. 17. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Empower the listeners
  18. 18. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK How Do You Target Your Message? • Do you know who will be in your meeting? • What keeps them up at night? • Have you done any research on the person to know more about them? • Have you considered how they best learn and grow? • What might their psychographics tell you about their worldview?
  19. 19. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK How do you create a breakthrough, diverse multinational message?
  20. 20. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Engaging the Multigenerational Workforce • Understand their different preferences • Create different messages in different media • Learn how different generations see the world • Don’t try to be too cool or cute • Avoid buzzwords, embrace bigger cultural trends • Spend time training on different generations’ strengths and capabilities
  21. 21. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK • Google • Yahoo • Trade Publications / Business Press • Internal Websites • Slideshare • YouTube • Ted Talks How to Do Fast Research
  22. 22. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Prepare • Think in terms of headlines, Twitter not a novel • Grab listeners’ attention from the start • Simplify your message • Cluster your ideas in threes • Create an experience for your audience • Introduce an antagonist • Call your listeners to action
  23. 23. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK The Power of Three To avoid criticism, do nothing, say nothing, be nothing. - Elbert Hubbard
  24. 24. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Use Emotion to Connect! • Are there strong emotions around your topic? • How might you help your audience connect through emotion? • Are you willing to agitate people to help make your point? One Bullet Away
  25. 25. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Great teamwork is the only way we create the breakthroughs that define our careers Pat Riley Great teamwork is the only way we create the breakthroughs that define our careers - Pat Riley Do your ideas inspire others?
  26. 26. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Organizing your presentation • What’s the big idea? • Assemble your research • Write key points on 4 by 6 cards • Create a teachable point of view • Develop organization and structure of presentation
  27. 27. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK What’s your teachable point of view? • Leaders primary responsibility is to develop other leaders • Successful leaders have a teachable point of view – Ideas – Values – Edge – Energy – How Leaders Develop Leaders Eli Cohen & Noel Tichey
  28. 28. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK You must have strong ideas Proper preparation makes it easy to present
  29. 29. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK You must share your team’s values
  30. 30. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Presenting with an Edge • Gifts • Strengths • Life Experiences • Your edge magnifies your mission, vision, and values
  31. 31. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK “Action speaks louder than words but not nearly as often.” - Mark Twain
  32. 32. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Are Your Communication Skills Evolving? • Think in terms of short, punchy ideas and headlines • Let quotes support your position • Use humor to break tension – Photos – Quotes – Videos – Cartoons • Be willing to share your own shortcomings
  33. 33. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Innovation distinguishes between a leader and a follower. - Steve Jobs
  34. 34. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK • Use interesting graphics • Have images dominate the slides • Customize with video and photos of people in your own organization • Remember people have shorter attention spans
  35. 35. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Share Stories for Impact • Align stories with your purpose • Grab the listeners’ attention from the start • Simplify, Simplify, Simplify • Create an experience for your audience • Introduce an adversary • Give your listeners chance to connect the dots • Help listeners win!
  36. 36. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK How to Increase Impact? • Pause • If an image is worth a thousand words, why do we use so few images? • Video is changing the way we communicate and what we expect from our leaders • Use technology to enable better connectivity
  37. 37. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Begin Putting it All Together
  38. 38. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Grab Them from the Beginning
  39. 39. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Share Your Teachable Point of View
  40. 40. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Engage listeners early and often
  41. 41. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Finish strong with scheduled follow up
  42. 42. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Good follow up leads to taking action and results
  43. 43. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK I don’t look to jump over 7-foot bars; I look around for 1- foot bars that I can step over. - Warren Buffett
  44. 44. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Executive Briefings • Bring the right mindset • Prepare, then adapt • Make connecting a priority • Keep presentation short • Listen with empathy • Speak plainly • Master 30 second answers • Do your thinking out loud • Watch the CXOs watch, not yours – The Trusted Advisor Field Book
  45. 45. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Questions?
  46. 46. OSP SUMMIT ORGANIZATION SURVIVAL PLAYBOOK Thank You for your time Tripp Braden Strategic Performance Partners 440-293-8811 My email is tbraden@marketleadership.net Blogs: Developing Serving Leaders http://www.trippbraden.com Market Leadership Journal http://www.marketleadership.net

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