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Web Content Managment to Web Content Managment Operations placeholder

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Presented at the Content Managemnt Professionals 2007 Fall Summit on Monday, November 26.

Presented at the Content Managemnt Professionals 2007 Fall Summit on Monday, November 26.

Published in: Technology, News & Politics

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  • Transcript

    • 1. Web Content Management to Web Content Operations Presented by Todd O’Neill DoingMedia @ The CM Pros 2007 Fall Summit
    • 2. The Go To Person
      • Who knows more about how the system works?
      • Or where the ghosts are?
      • Or the bodies are buried?
      • Who has the best grease to get the wheels turning?
    • 3. You might not be paranoid if…
      • You flinch when you hear “WCM” in the hallways
      • People look at you funny in meetings
      • You need a “WCM” email filter to keep your Inbox clear
    • 4. By the time you’re done…
      • You are really finished!
      • The last thing you want to do is “operate” the damn thing!
    • 5. The “last thing” you want to do
      • Not just operate
      • Plan how you’ll operate day-to-day
    • 6. Operations Components
      • What - Services to deliver
      • Who - Staff to do it
      • How - Set Expectations
    • 7. Services are the WIIFT
      • What’s In It For Them
      • What services will you provide
        • Business
        • IT
    • 8. Services are processes
      • Single or Multiple
      • They start and end
      • Clear responsibility
      • Measurable
    • 9. Service Categories
      • Content
      • System
      • Access
      • Specific
    • 10. Fast Food Formula
      • Take the order
      • Drop the order in the bag
      • Pass the bag through the window (Have a nice day!)
      • Close out the register at night
    • 11. Want process with that?
      • Service Intake & Triage
      • Authoring Template Creation/Modification
      • New Functionality Training
      • Operational Reporting
    • 12. Simple = Successful
      • If your services are…
        • Bureaucratic
        • Form laden
        • Sluggish
      • then
        • WCM stinks
        • Or will acquire an odor in a short time.
    • 13. Staffing
      • Skills
      • Frequency
      • Effort
    • 14. Staffing is people.
      • Skills
      • Roles
      • Structure
      • Today and Near Term
    • 15. Buy-in works in your favor
      • Worker bee level
      • Immediate manager level
      • Above your immediate unit
      • Laterally to IT (or business) units
    • 16. The Operations Matrix
      • Benchmarks the operation
      • Defines services, customers and staff
      • Communicates present and future needs
    • 17. Contents of the Matrix
      • Services defined
      • Customers described
      • Effort is defined
      • Staff is identified and described
    • 18. Define Services
    • 19. Define Customers
    • 20. Define Effort
    • 21. Identify Staffing
    • 22. Operations Matrix
    • 23. Enough is enough
      • Create enough process
      • Provide enough service
      • Staff enough people
      • Provide enough reports
    • 24. Invisible content management
      • Lightweight
      • Agile
      • Not distracting
    • 25. Strong Operations Function
      • Easier post-implementation
      • Quickly demonstrates the business value of this significant investment
    • 26. For…
      • More Information, visit www.toddoneill.com
      • The slides, visit http://www.slideshare.net/ toddoneill or watch for the link for all of the conference slides