Web Content Managment to Web Content Managment Operations placeholder

1,184 views

Published on

Presented at the Content Managemnt Professionals 2007 Fall Summit on Monday, November 26.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,184
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Web Content Managment to Web Content Managment Operations placeholder

    1. 1. Web Content Management to Web Content Operations Presented by Todd O’Neill DoingMedia @ The CM Pros 2007 Fall Summit
    2. 2. The Go To Person <ul><li>Who knows more about how the system works? </li></ul><ul><li>Or where the ghosts are? </li></ul><ul><li>Or the bodies are buried? </li></ul><ul><li>Who has the best grease to get the wheels turning? </li></ul>
    3. 3. You might not be paranoid if… <ul><li>You flinch when you hear “WCM” in the hallways </li></ul><ul><li>People look at you funny in meetings </li></ul><ul><li>You need a “WCM” email filter to keep your Inbox clear </li></ul>
    4. 4. By the time you’re done… <ul><li>You are really finished! </li></ul><ul><li>The last thing you want to do is “operate” the damn thing! </li></ul>
    5. 5. The “last thing” you want to do <ul><li>Not just operate </li></ul><ul><li>Plan how you’ll operate day-to-day </li></ul>
    6. 6. Operations Components <ul><li>What - Services to deliver </li></ul><ul><li>Who - Staff to do it </li></ul><ul><li>How - Set Expectations </li></ul>
    7. 7. Services are the WIIFT <ul><li>What’s In It For Them </li></ul><ul><li>What services will you provide </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>IT </li></ul></ul>
    8. 8. Services are processes <ul><li>Single or Multiple </li></ul><ul><li>They start and end </li></ul><ul><li>Clear responsibility </li></ul><ul><li>Measurable </li></ul>
    9. 9. Service Categories <ul><li>Content </li></ul><ul><li>System </li></ul><ul><li>Access </li></ul><ul><li>Specific </li></ul>
    10. 10. Fast Food Formula <ul><li>Take the order </li></ul><ul><li>Drop the order in the bag </li></ul><ul><li>Pass the bag through the window (Have a nice day!) </li></ul><ul><li>Close out the register at night </li></ul>
    11. 11. Want process with that? <ul><li>Service Intake & Triage </li></ul><ul><li>Authoring Template Creation/Modification </li></ul><ul><li>New Functionality Training </li></ul><ul><li>Operational Reporting </li></ul>
    12. 12. Simple = Successful <ul><li>If your services are… </li></ul><ul><ul><li>Bureaucratic </li></ul></ul><ul><ul><li>Form laden </li></ul></ul><ul><ul><li>Sluggish </li></ul></ul><ul><li>then </li></ul><ul><ul><li>WCM stinks </li></ul></ul><ul><ul><li>Or will acquire an odor in a short time. </li></ul></ul>
    13. 13. Staffing <ul><li>Skills </li></ul><ul><li>Frequency </li></ul><ul><li>Effort </li></ul>
    14. 14. Staffing is people. <ul><li>Skills </li></ul><ul><li>Roles </li></ul><ul><li>Structure </li></ul><ul><li>Today and Near Term </li></ul>
    15. 15. Buy-in works in your favor <ul><li>Worker bee level </li></ul><ul><li>Immediate manager level </li></ul><ul><li>Above your immediate unit </li></ul><ul><li>Laterally to IT (or business) units </li></ul>
    16. 16. The Operations Matrix <ul><li>Benchmarks the operation </li></ul><ul><li>Defines services, customers and staff </li></ul><ul><li>Communicates present and future needs </li></ul>
    17. 17. Contents of the Matrix <ul><li>Services defined </li></ul><ul><li>Customers described </li></ul><ul><li>Effort is defined </li></ul><ul><li>Staff is identified and described </li></ul>
    18. 18. Define Services
    19. 19. Define Customers
    20. 20. Define Effort
    21. 21. Identify Staffing
    22. 22. Operations Matrix
    23. 23. Enough is enough <ul><li>Create enough process </li></ul><ul><li>Provide enough service </li></ul><ul><li>Staff enough people </li></ul><ul><li>Provide enough reports </li></ul>
    24. 24. Invisible content management <ul><li>Lightweight </li></ul><ul><li>Agile </li></ul><ul><li>Not distracting </li></ul>
    25. 25. Strong Operations Function <ul><li>Easier post-implementation </li></ul><ul><li>Quickly demonstrates the business value of this significant investment </li></ul>
    26. 26. For… <ul><li>More Information, visit www.toddoneill.com </li></ul><ul><li>The slides, visit http://www.slideshare.net/ toddoneill or watch for the link for all of the conference slides </li></ul>

    ×