Rich Media Superhero V2

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[Delivered at Web Content 2009, Chicago, IL]
Your customers often need super deeds and don’t know where to turn. They may not realize that under your mild mannered exterior lies a Rich Media Superhero.

This session will help you discover the super powers you already have. They are often hidden until a wise mentor shows you how to control them. Learn how to speak the language of rich media creation, how to channel your existing skills and how to load your utility belt to defeat any deadline or project constraint.

Often, it’s just a matter of translating the language of your home planet into the language of rich media. We’ll reveal the vocabulary of rich media so you can communicate more effectively with peers, contractors and vendors.

Through a discussion of rich media creation processes you’ll discover your hidden super powers; what mortals call “transferable skills.” Many of the activities that you do every day have an equivalent activity in the mortal world. Planning and budgeting a project will take on a new energy as you learn how to channel those powers in the rich media world. And you’ll find out about new powers like scripts, storyboards and breakdowns. There may be no limit to your abilities!

Many superheroes rely on a full utility belt of hardware and software to aid them in their search for truth, justice and effective training and documentation. After this session you’ll know how to load your utility belt so you can be a champion. Cameras, editing software, Flash and media streaming can be like a child’s playthings in your capable hands.

Often the most powerful ability is the simplest one. So, we’ll start with a focus on the basics. But if the attendees are ready we’ll discuss stronger super powers.

The question you must answer is: “Are you ready to learn more about your rich media super powers?”

Wait! It’s a bird! It’s a plane! No, it’s you, Rich Media Superhero!

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Rich Media Superhero V2

  1. 1. Rich Media Superhero
  2. 2. Leaving Your Home Planet Vocabulary Lesson • Rich Media • Streaming • HDV / HD • MP4 • SD Cards
  3. 3. Your Superpowers
  4. 4. • Planning • Visually literacy • Your business
  5. 5. Remember the lessons of your elders
  6. 6. The Basics • Audience • Message • Goals • Distribution • Evaluation
  7. 7. Use Spidey Sense
  8. 8. • What will I show? • Where will I show it? • Who will watch?
  9. 9. Holy Amish!
  10. 10. Keep it Simple • Subject • Language • Composition • Locations • Sound
  11. 11. Content
  12. 12. What Kind? •Truth • Controversy • Comedy (done well!) • Counter programming • Off the wall
  13. 13. Be a (not)Evil Mastermind
  14. 14. Make a Plan and Work It • Outlines • Scripts • Storyboards • Schedules • Budgets
  15. 15. Clones Are Our Friends
  16. 16. Avoid Inventing the Wheel • Replicate • Steal • Trade
  17. 17. Magic Lasso, etc.
  18. 18. Hardware •Camera • Microphone • Computer • Disc Burner • Broadband Connection
  19. 19. Software •Web browser • Editing • Presentation • File transfer
  20. 20. Clobberin’ Time!
  21. 21. Creating The most fun - The least time • Take your time • Work the plan • Keep good notes • Keep it steady
  22. 22. Finishing • Shot selection • wide, medium, close up • Transitions • Cuts, dissolves • Pacing • ...as preferred by the audience • Review • Watch it, edit it
  23. 23. Grab Your Tights! It’s Showtime! • Online - YouTube, Facebook • Streaming - your server, their server • Download - podcasts, iTunes, Amazon • Frozen - DVD, BlueRay • Personal - iPhone, game consoles • Big - Digital signage, billboards
  24. 24. Don’t use a death ray...
  25. 25. ...when a good KAPOW! will work • Keep it short • Keep it small; shoot big • Limit concepts • Let the audience relate to subject
  26. 26. Turn on the Bat Signal!
  27. 27. ...or Website, Intranet, Email, Social Network • Facebook, Twitter, LinkedIn • Cross Link- Flickr to Youtube to Facebook • Link Freely - allow embed • Tell Friends / Family / Peers / Everyone
  28. 28. The Speeding Bullet
  29. 29. Cheap. Good. Fast.
  30. 30. Cheap. Good. Fast.
  31. 31. Cheap. Good. Fas
  32. 32. Cheap. Good. Fas
  33. 33. Cheap. Good. Fast.
  34. 34. Cheap. Good. Fast.
  35. 35. Cheap. Good. Fas
  36. 36. Cheap. Good. Fas
  37. 37. Cheap. Good. Fast • Not mutually exclusive • All subjective
  38. 38. Cheap • DIY • Low Priced Pro (Caveat Emptor)
  39. 39. Good • Hire a Pro • Take your time
  40. 40. Fast • Hire a pro • Lower your standards
  41. 41. Get out there and Do Good (not evil)

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