Content strategy wordcampnash2013

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presented by Todd O'Neill @ WordCamp Nashville 2013

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  • 38 years to build 160 Rooms 40 Bedrooms 47 fireplaces 17 chimneys 2 elevators 2 basements
  • stairways that lead nowhere
  • doors to nowhere
  • Content strategy wordcampnash2013

    1. 1. What isContent Strategy?presented @ WordCamp Nashville 2013
    2. 2. ...and why should I care?
    3. 3. A Cautionary Tale
    4. 4. “...build ahome, but neverlet it befinished, forthen you willlive.”wikipedia.orgWilliam WirtWinchester(to his wife during aséance)
    5. 5. wikimapia
    6. 6. 16047224017
    7. 7. blog-richard.com
    8. 8. SoundFamiliar?starrydynamo.u
    9. 9. That’s Why You ShouldCare.
    10. 10. Content Strategy Defined“Content strategy plansfor the creation,publication, andgovernance of useful,usable content.”Kristina Halvorson,“Content Strategy for theWeb.”
    11. 11. New Build or Rebuild?
    12. 12. The Starting PointAudiencePurposeGoals
    13. 13. What Do You Have?ContentStructure
    14. 14. What Do They Want?What’s usefulWhat’s necessary
    15. 15. Content on the Cheap
    16. 16. Big Structure
    17. 17. Little Structure
    18. 18. What Do You Need?Keep the good stuffDitch the old and tired
    19. 19. Discoverysiteorbiter.c
    20. 20. Inventory
    21. 21. One More Thing
    22. 22. Manage ItHootsuite
    23. 23. Cheap, Good, Fast
    24. 24. finQuestions?todd.oneill@mtsu.edu

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