Social Technology & International Sport by Tiffanny Junee

The content of this presentation is based on on-going research. Full copyright remains with the author, Tiffanny Junee. Information contained in the visualisations is proprietary andcannot be reproduced without the express permission of the author. Image references are available on request. © Tiffanny Junee 2012

Social Tech Social Social Social Relevance Media NetworkingOnline reputation ie: slideshare, ie: Facebook, ie: your YouTube, upload files & media Twitterrelevance online (Klososky 2011)

www Thought L’ship Governance technacy Social tech Mobility www dialogueThe Strategic Com- The Marketing Organisation Organisation

How © Tiffanny Junee 2011

1996 - ARU Online since 19962010 - IRB’s ‘Year of Getting Social2011 – Rugby World Cup (NZ)ARU marketing ‘One Team’•  Traditional marketing tactics•  Social media & social networkingstrategy = underdeveloped•  Social Relevance is negligible•  Social Media policy non-existentbeyond RUPA’s ‘how to’ guidelines.The Internet is but a mirror ofoneself…

Individual Team Event “Our position is that Twitter and Facebook is just like sitting at a press conference. [Each] is a media platform and you must manage it like you would any other form of media” – Anthony MacKaiser, Communications & Marketing Manager, SANZAR

Understanding the Fan needs: Marketing - - Die hards: Stats Sponsorships - Team Info Extension - Player Profiles

The Sports Organisation • The Athlete • The Team • The Organisation • The Sports Brand Environment Dialogue Connectedness Governance Personality LanguageThe Event The Person• The Sponsors : The Business Community • The Athlete• The Teams • The Team Member• The Celebrities • The Contractor / Employee• The Formalities • The Sports Brand• The Fan Communities: Family & Friends, Fanatics• The Games

www Thought L’ship Governance technacy Social tech Mobility www dialogue The Strategic Com- The Marketing Organisation OrganisationDifferentiators:•  Capability – Technacy, Platform Socialisation (marcomms/ IT)•  Language - Personalised Vs Mass produced•  Behaviour – Confident Vs Tentative - Dialogue Vs Lecture

?’sThe content of this presentation is based on on-going research and full copyright remains with the author, TiffannyJunee. Information contained in the visualisations is proprietary and should not be reproduced without the expresspermission of the author. Image references are available on request. © Tiffanny Junee 2012.

http://tiffannyjunee.com	879
http://thisbusinesscalledsport.blogspot.com.au	31
http://thisbusinesscalledsport.blogspot.com	11
http://video.ted.com	1
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Social Technology & International Sport by Tiffanny Junee

by tjunee on Jun 26, 2012

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