On Wednesday March 12, 2014 I gave a talk on personal branding at Saigonhub. Personal Branding was a topic that arose often in conversations and consulting meetings. This talk addressed the most important points: what to avoid when appearing online.

1. 7 Personal Brand Mistakes
That Jeopardize Your Authority

2. “Authority comes from producing real results.
1. Do the thing
2. Do it in a way you can show people.”
~Anthony Eden, DNSimple

3. #1

4. Private “Insights” Publically Published

7. Rule Of Thumb
Only show up online if it fits your personal
brand.
What does showing up mean?

12. What Are We Talking About?

13. See Google: “define: brand”

14. Personal branding also involves creating
an asset by defining … online presence
in a way leading to a uniquely
distinguishable, and ideally memorable,
impression.
See Wikipedia: “personal brand”

15. See Google: “define: asset”

16. #2

17. Bragging
“Me, Me, Me”

19. ?

20. “Make it about them!”
~Noah Kagan, AppSumo

23. “Self
perception is
something
few of us
ever really
understand.”
~Rob Hanly

24. ← Fridel

27. #3

28. Trying To Be Someone You Are Not

31. #4

32. Lack Of Reason

34. Possible Reason: Selling Things

37. Possible Reason: Increasing Brand Equity

39. Possible Reason: Future Focus Shifts

42. “Do you know people who started off connecting
themselves to a brand and then slowly removing removing
themselves from the brand?”

46. Possible Reason: Reserve The Spot

47. “I believe there will be a gold rush.
It will never be cheaper to own a
personal brand”
~ Gary Vaynerchuck

48. Who is: Gabriel Stein?

49. #5

50. Appear different from how you want to be perceived

51. Apprenticeship 2004: ergovia.de

52. SaaS #1: Quassum.com

56. “Who is running your life?
Are you in control or are you controlled?”
~Helle Herstad, Relodeck.com

57. Presence Future
Online
Offline
Online
Offline
Your Personal Brand
Message
1
2
3
4
4
The Personal Brand Canvas

59. #6

60. Not Controlling Your Channels

63. "TODAY I AM 43
YEARS OLD! I look
And feel 26!”
~Wyclef Jean

65. Getting Back The Control
1. Choose the technology
2. Learn the technology
3. Apply the technology
4. Be consistent + keep promises

66. @legalnomads

68. #7

69. Not Starting

70. MVPB

71. Personal Brand Framework
1. Define your message
2. Get photos
3. Buy A domain
4. Get a proper email address
5. Make a website
6. Claim your space

72. “How can I define the
right USP that resonates
with my audience?”

73. Be Humble And Precise

75. Ask

77. Listen

79. Get
Great
Photos

80. ● Appear consistent
● One portrait photo
● One casual photo
← The Profile Agent
www.profilagentin.com

81. Buy A Domain
- mypbname.com
Not available? Modulate it:
- robfitz.com
- officialgabrielstein.com
- the….com

82. Own A Google Email Address
e.g. till@tillcarlos.com

83. Make A Flavors.me page

85. Register Every Single Service
- pinterest.com/mypbname
- @mypbname
- facebook.com/mypbname (fan page!)
- ...
… and don’t use them
(until you know what you do)

86. “If you do not like the business you are in, your
personal brand will suffer.
Passion brings out your true self”
~Jim Berline

87. References
Gary Vaynerchuck, Peter Shallard, Tom
Howard, Kixka Nebraska, Rob Hanly, Gabriel
Stein, James Schramko