Integrating WordPress &
Social Media
Tony Cecala, Ph.D.
Small Business Consultant
Critical Questions for
Success
Who are you?
What are your goals?
What are you selling?
www.flickr.com/photos/andthenpatterns/




Who are you?
What are your goals?
What are you selling?
Getting to “Yes!”




                    www.flickr.com/photos/wallrevolution/
www.flickr.com/photos/exfordy/




Attention
John-Morgan




Interest
Do you stand out in a crowd?
Desire
Do you have something tasty?
www.flickr.com/photos/felipeskroski/




Action
Call. Click. Enroll. Download. Subscribe.
www.flickr.com/photos/felipeskroski/




Action
Call. Click. Enroll. Download. Subscribe.
Mindshare/
Branding
What is a brand?
Get a Mac
Get a Mac
Mindshare/Branding
Who are you?
Mindshare/Branding
What do you do?
I sell... I build... I write...
Unique Selling Proposition
  “Why I should by from you,
   and not someone else.”
Unique Selling Proposition

 FedEx – “Overnight delivery guaranteed.”
 AAA – “24 hour roadside assistance.”
 Ford – “Built...
www.flickr.com/photos/thebusybrain/




Steak so
tender,
you can
cut it
with a
fork.
www.flickr.com/photos/ravages/




Heat your
home with
a single
candle.



Acme Insulation
Build a home on the web.
The WordPress Advantage

stable
mature
good-looking
open
extensible


                      Randy Stewart
Your WordPress Advantage

own your data
dominate the search
engines
easily manage
multimedia
easily integrate with
social ...
Mashable: a WordPress Site
Social Media Login
Sociable
Tweetmeme
Tweetmeme
Using Tweetmeme
Using Tweetmeme
Using Tweetmeme
Using BigTweet Plugin
#DFWWP
Meet on the last Saturday of the Month
http://j.mp/dfwwp
Follow me:
@tonycecala
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
Integrating WordPress & Social Media
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Integrating WordPress & Social Media

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Learn about some WordPress plugins that connect your web site with other social media sites. Also, a brief discussion of AIDA, USP, and internet marketing.

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  • How many of you are small business owners?

    I’m here to talk about the critical factors can make or break a small business.

    Your choice of business tools is critical because a powerful web site can be a marketing and sales engine for your business.
  • On the internet you need to present an IDENTITY that draws customers to you.
    These customers will be ready to purchase from you if you implement the following principles that I will discuss in this presentation.
  • On the internet you need to create an IDENTITY that draws customers to you and IMPELS them to act.
    Customers will be ready to purchase from you if you implement some proven marketing principles.
  • Do you wish to launch a new business?
    Get more customers?
    Grow your operations?
  • Can you describe what you are selling?
    Products?
    Services?
    -- What about OFFERS?
  • Who understands what an offer is?
    Make an offer. Get a response -> silence, objection, acceptance
  • If you want to succeed in business, convince people to take ACTION.
  • There are MILLIONS of websites distracting your customers from finding you.
  • Simple descriptions of your business are NOT Compelling
  • Why I should buy from YOU
  • Now I’m going to explain why I use WordPress to build a web presence for my clients.
  • Mashable is a WordPress website
  • Wendy Merritt : http://www.themoxiemomblog.com/
  • DandyID
  • Social Media Login
  • Social Media Bookmarking , Social Bookmarking, Sharing
  • Social Media Bookmarking , Social Bookmarking, Sharing
  • Social Media Bookmarking , Social Bookmarking, Sharing
  • Tweetmeme
  • Tweetmeme
  • This is the WordPress Linkedin App -- it pulls the recent posts into your LinkedIn profile.
  • This is the WordPress Slideshare App -- it pulls the recent posts into your LinkedIn profile.
  • This is the WordPress Slideshare App -- it pulls the recent posts into your LinkedIn profile.
  • BlackFriday411 -- before social media integration
  • Social Media integration: Twitter for WordPress
    for displaying the latest Tweets on a WordPress Sidebar
  • Social Media integration:
    Twitter for WordPress Options
  • Social Media integration:
    Twitter for WordPress - First Tweet
  • Social Media integration:
    Twitter for WordPress - Tweets displayed
  • Twitter Link options -- adds a place for the commentor's Twitter ID
  • Twitter Link in the comment.
  • Openinviter.com
  • Openinviter.com
  • Openinviter.com
  • Learn more each month at DFWWP
  • Wrap up. Make an offer.
  • Integrating WordPress & Social Media

    1. 1. Integrating WordPress & Social Media Tony Cecala, Ph.D. Small Business Consultant
    2. 2. Critical Questions for Success Who are you? What are your goals? What are you selling?
    3. 3. www.flickr.com/photos/andthenpatterns/ Who are you?
    4. 4. What are your goals?
    5. 5. What are you selling?
    6. 6. Getting to “Yes!” www.flickr.com/photos/wallrevolution/
    7. 7. www.flickr.com/photos/exfordy/ Attention
    8. 8. John-Morgan Interest Do you stand out in a crowd?
    9. 9. Desire Do you have something tasty?
    10. 10. www.flickr.com/photos/felipeskroski/ Action Call. Click. Enroll. Download. Subscribe.
    11. 11. www.flickr.com/photos/felipeskroski/ Action Call. Click. Enroll. Download. Subscribe.
    12. 12. Mindshare/ Branding What is a brand?
    13. 13. Get a Mac
    14. 14. Get a Mac
    15. 15. Mindshare/Branding Who are you?
    16. 16. Mindshare/Branding What do you do?
    17. 17. I sell... I build... I write...
    18. 18. Unique Selling Proposition “Why I should by from you, and not someone else.”
    19. 19. Unique Selling Proposition FedEx – “Overnight delivery guaranteed.” AAA – “24 hour roadside assistance.” Ford – “Built Ford Tough.” Walmart – “Always Low Prices.”
    20. 20. www.flickr.com/photos/thebusybrain/ Steak so tender, you can cut it with a fork.
    21. 21. www.flickr.com/photos/ravages/ Heat your home with a single candle. Acme Insulation
    22. 22. Build a home on the web.
    23. 23. The WordPress Advantage stable mature good-looking open extensible Randy Stewart
    24. 24. Your WordPress Advantage own your data dominate the search engines easily manage multimedia easily integrate with social media danpeerflix
    25. 25. Mashable: a WordPress Site
    26. 26. Social Media Login
    27. 27. Sociable
    28. 28. Tweetmeme
    29. 29. Tweetmeme
    30. 30. Using Tweetmeme
    31. 31. Using Tweetmeme
    32. 32. Using Tweetmeme
    33. 33. Using BigTweet Plugin
    34. 34. #DFWWP Meet on the last Saturday of the Month http://j.mp/dfwwp
    35. 35. Follow me: @tonycecala

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