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Ten reasons why now is the perfect time to get serious about the mobile web
1. 1
mobile marketing forum
30 april 2010
reasons WHY
NOWtime to get
serious about the
MOBILE WEB
is the perfect
i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
4. 2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
5. 2005: the year of the mobile web ited
lim
hardware
2006: the year of the mobile web
small
2007: the year of the mobile webrket
ma
bad browsers
2008: the year of the mobile web
costly data
2009: the year of the mobile web ns
pla
2010: the year of the mobile web
8. “The iPhone has taken the
frustration out of browsing
on a mobile phone.”
Charles Wolf, Needham & Company
9. 60% Browse the web at
least once a day.
70% Check email at
least once a day.
80% Use iPhone to
browse the web.
10. By owaief89 on Flickr
TOUCHSCREEN SMARTPHONES ARE THE
NEW STANDARD
11. Operating system share regional (smartphone only), Q4 2009 Operating system
share worldwide
100
(smartphone only), Q4 2009
90
80
70
60
50
40
30
20
10 iPhone OS
0 Symbian OS
Africa Asia L-America W-Europe E-Europe N-Amercia Oceania Android
RIM OS
iPhone OS Symbian OS Android Windows Mobile OS
RIM OS Windows Mobile OS Other Other
12. 70
60
50
40
30
20
10
0
iPhone Symbian RIM Windows Android Palm
Mobile page view share
Mobile internet + apps usage share
Global unit shipment share Source: Morgan Stanley
17. 76%
of all mobile phone users
do not use their mobile
to access the Internet.
It’s too expensive.
My mobile is not capable (60%!).
Why would I?
I don’t get it (and hey, I don’t care).
Source: Essential Research
24. “The explosion of
social networks in the
past few years is just
the Web catching up
with life, since people
are naturally social.”
Eric Schmidt, Google
26. Case: Facebook dominates UK mobile use
2100 Accounts for nearly half
of all the time people in
1575
the UK spend going
1050 online using their
phones.
525
UK number of mobile minutes spent
(in millions - December 2009)
0
Facebook Google Microsoft Orange AOL GSMA/Comscore
27. – You don't know what you're missing until you get a taste –
36. “... there are now over 6000 location
based iPhone apps, 900 Android apps
and 300 BlackBerry apps.” Skyhook
37. Mobile traffic share Source: Chitika
4% Google
31%
Non search
Other search
65% 1%
48% 51%
iPhone only
“The smartphone
becomes a search phone.”
Deloitte
43. Gartner mobile application store predictions
Numbers in billions
2009 2010 2013
Downloads 2,5 4,5 21,6
Revenue $4,2 $6,8 $29,5
44. 2013 precious
mobile ad market
$3,1B
screen estate
9% SMS
2008 18%
Display
mobile ad market
$160M Search
Kelsey Group
24%
73%
13% 63%
35% will be
local ads!
54. 1
mobile marketing forum
30 april 2010
reasons WHY
NOWtime to get
serious about the
MOBILE WEB
is the perfect
i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
download from slideshare.net/tijs and feel free to use (CC Attribution)