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Mobile development Belgium

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GMT + 2 concept.
Why it is time to start looking at mobile when you are a sofware companyin Belgium Concept of GMT+2 (global mobile time) + 2 intorduced

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Mobile development Belgium

  1. 1. Mobile applications and your software developments AGORIA ISV 6 May 2010
  2. 2. AGENDA <ul><li>Introduction to Mobile Marketplaces, state of play </li></ul><ul><ul><li>Tanguy De Lestré, Agoria </li></ul></ul><ul><li>Creating Business Value with Mobile Apps </li></ul><ul><ul><li>Jessie Dedecker and Nick Boucart, Sirris </li></ul></ul><ul><li>Perspective from the Market: Symbian and Nokia OVI platform </li></ul><ul><ul><li>Katrien De Mey, NOKIA </li></ul></ul><ul><li>Perspective from the Market: Samsung Electronics Belgium </li></ul><ul><ul><li>Loris Beerten, Samsung </li></ul></ul><ul><li>15 h 30 : Q&A part 1 and coffee break </li></ul><ul><li>Perspective from the Mobile Development scene </li></ul><ul><ul><li>Brecht Fourneau, Mobilejuice </li></ul></ul><ul><li>How to develop for Mobile interaction </li></ul><ul><ul><li>Koen Delvaux, CTO Citylive </li></ul></ul><ul><li>User perspective </li></ul><ul><ul><li>Peter Bonne, manager Orbit </li></ul></ul><ul><li>Q&A part 2 </li></ul><ul><li>17 h 15 : Networking </li></ul>
  3. 3. Mobile marketplace state of play Overview of the key concepts market numbers trends in mobile applications By Tanguy De Lestré [email_address] AGORIA ISV 6 May 2010
  4. 4. Why this seminar? <ul><li>  </li></ul><ul><li>“ After the evolution of the PC and the desktop Internet, we are now in the early start of the development of the mobile internet.“ ( source: 2009 Morgan Stanley Mobile internet report) </li></ul>
  5. 5. Why not in 2001? <ul><li>In Japan i-mode usage was shiftting from horizontal to vertical use handset indicating move from telephone (voice) to an interactive screen. </li></ul><ul><li>In Europe we were looking at WAP and this was ‘marketed’ as mobile internet: </li></ul><ul><ul><li>too early  </li></ul></ul><ul><ul><li>bad browsers </li></ul></ul><ul><ul><li>costly data plans </li></ul></ul><ul><ul><li>limited hardware </li></ul></ul>
  6. 6.   Why now? Icons of a generation <ul><li>2007 Iphone and I-touch with great mobile browser experience </li></ul><ul><li>1995 Netscape browser </li></ul><ul><li>1990 Microsoft Windows 3 </li></ul>
  7. 7. Why You? <ul><li>As a software developper this is the moment to look at this global occasion and to build a products that solves existing problems, and creates new business   </li></ul><ul><li>2010 Eric Schmidt (CEO Google) keynote at Mobile World Congress has understood the &quot; Mobile First &quot; development concept: </li></ul><ul><ul><li>When a development will be made it will be done first on a Mobile handset.  </li></ul></ul>
  8. 8.   What time is it? <ul><li>The Belgian market is in GMT + 2   </li></ul><ul><li>G lobal M obile T ime + 2 </li></ul><ul><li>Let’s see why?     </li></ul>
  9. 9. What time is it Global Mobile time: G lobal <ul><li>Mobile Internet usage is growing global </li></ul><ul><li>Global delivery of applications through appstores </li></ul><ul><li>Global Application downloads </li></ul><ul><li>Reality check: Smartphone stat Europe </li></ul>
  10. 10. Global Mobile Internet share of requests per smartphone platform ( estimate source admob)
  11. 11. Reality check Belgium <ul><li>  </li></ul>
  12. 12. Global Appstores
  13. 13. Global application downloads per Operating system (estimate source ABI research)
  14. 14. Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5  
  15. 15. What time is it Global Mobile time: G lobal vs Local <ul><li>Mobile Internet usage is growing global </li></ul><ul><li>Localisation of information very important trend </li></ul><ul><ul><li>(skyhoo) Over 6000 location based iphone apps, 9000 Android apps and 3000 Blackberry apps </li></ul></ul><ul><ul><li>Location based applications for directions (location, driving, walking), business, (restaurant store,...) products (availibility + location) friends </li></ul></ul>
  16. 16.   What time is it Global Mobile time: M obile <ul><li>Technical hurdles of processing power, connectivity and cloud based information overcome </li></ul><ul><li>Result: information is delivered at a real place and in right usable format (smartphone, netbook, ereader, game console, internet tv) </li></ul>
  17. 17.   What time is it Global Mobile time: T ime <ul><li>Information is delivered in real-time </li></ul><ul><li>This is the advent of the real-time mobile web </li></ul><ul><ul><li>huge migration to mobile of ‘community of ‘social’ mobile media. </li></ul></ul>
  18. 18. Global Mobile Time + 2 <ul><li>  GMT + 2 : 2 years after the launch of the I-phone in Belgium </li></ul><ul><li>Estimate 4000000 active handsets iphone (source @caroberry) </li></ul><ul><li>Rise of other mobile internet enabled devices and touchscreen </li></ul><ul><li>in 3 years 80% touch </li></ul>
  19. 19. Global Mobile Time + 2.0   <ul><li>2.0 interactive applications rising </li></ul>
  20. 20. Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers  
  21. 21.   Conclusion GMT for T for 2, and T for YOU! <ul><li>  NOW it’s up to YOU. </li></ul>

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