Social Media Basics for non-profit credit counseling Executive Directors and CEOs.

1. THOMAS J. FOX
Community Outreach Director
Cambridge Credit Counseling Corp.
PUTTING YOUR BEST FACE
FORWARD WITH SOCIAL MEDIA

2. Social Media 101
Social Media “By the Making Social Media Work
Numbers” for Your Organization
Manage Expectations Telling Your Story
Get an Idea of What Works Engagement

3. 800 Million
users
15 hours,
33 minutes
monthly time on site
30 Billion
monthly shared
content
77%
interact with Brands

4. 490 Million
unique visitors
92 Billion
monthly page views

5. 100 Million
active users
190 Million
Tweets, daily
92%
share content

6. Manage Expectations
DEFINE YOUR OBJECTIVES

7. Empower

8. Build
Strategic
Relationships

9. Increase
Website Traffic

10. Build Your Brand

11. How will you use Social Media?
Educate the public
Build strategic relationships
Network with industry professionals
Empower consumers
Increase website traffic
Build your brand

12. GET AN IDEA OF WHAT WORKS

13. Follow
Larger
Brands

14. See What They’re Doing…

15. Do Your Research
Study websites and blogs
Subscribe to e-newsletters
Like on Facebook
Follow on Twitter

16. MAKING SOCIAL MEDIA WORK FOR
YOUR ORGANIZATION

17. Social Media Is 100% Engagement

18. If you build it, they will come. No!

19. Build Trust

20. How People
Perceive You

21. Mission Statement
Integrity. Communication. Respect. Excellence. (Really?!?)

22. Actions Are Louder
Than Words!

23. Tell Your Story

24. Brand Storytelling…
Self • What do you stand for?
• What is your purpose?
Analysis • What are your core values?
• Talk ‘to’ your community – not ‘at’.
Positioning • Develop a dialog.
• Build on common interests.
• Discuss your values.
Educate • How have you helped others?
• How can you help your community?

25. Build Your Approach
Social media is a journey, not a destination
Trust is cultivated through sharing
Core values can’t be faked
Know why you matter
Make it matter to others – Tell Your Story

26. Social Media
OPPORTUNITIES FOR ENGAGEMENT

27. Be… Interesting

28. Respond to
Questions

29. Share Good Content

30. Events

31. Engagement Strategies
Personalize your brand Share a variety of content
Respond to questions and Encourage user-generated
comments content
Prompt a response Recognize fans
Be brief Be consistent

32. Social Media
NON-PROFIT RESOURCES

33. Become a “Lifelong Learner”
– http://www.casefoundation.org/
– http://www.bethkanter.org/
– http://www.johnhaydon.com/
– http://gettingattention.org/
– http://nonprofitorgs.wordpress.com/
– http://mashable.com/

34. Questions?

35. Thank You
THOMAS J. FOX
Community Outreach Director
Cambridge Credit Counseling Corp.
Phone: 413-241-2362
Email: tfox@cambridgecredit.org
Twitter: @ThomasJFox