2. B2B Marketing Rules have Changed
1
• We live in a real-time culture where mobile and social media create
new information constantly
• Your B2B prospects are in control of the sales process
• They have more options, more info but their attention span narrows
Its time for Real-time Inbound Marketing
3. TOFU – Top-Funnel Prospects
2
Your online prospects are actively looking for a solution...
Capturing your inbound prospect’s intent and potential and auto-engaging them in
real-time will lead to improved conversion rates and more qualified leads.
Geo/Org
4. Real-time Inbound Marketing
5
Your Top-Funnel Prospects White papers, Case
Studies, Webinars, Offer
s, PR’s …
Deliver the right
message to the right
person at the right time
5. The Real Marketing Funnel
7
SEO, PPC, Events, Social, Blogs
Top-Funnel = The 1st
Anonymous Prospects
98%
Mile
Micro Segmentation Forms
Adaptive Content New Leads
Real-time Engagement Email
Sales Intelligence Lead Nurturing
Opportunities Sales
Hand-off
New
Customers
6. What We Offer
8
Accelerate Customer Acquisition
• Max ROI on existing marketing content and assets
• Extend your marketing automation reach by 50X
• Engage top funnel anonymous prospects
• Empower sales with real-time sales intelligence
• Generate more Qualified leads
Editor's Notes
That was just one prospect… companies like Nice, ECI, and Radvision have thousands of prospects like these every day!Each prospect with his own interests, intentions and potential.How can we assure that every relevant prospect gets the right message or piece of content at the right time??We need something that can segment, adapt and engage online prospects in real-time, offer them the right content or direct them to the right places.We need something that can leverage digital body language to provide targeted marketing, qualified lead generation and sales intelligence.If we don’t do this, if we don’t provide the right message to the right prospect at the right time were loosing our prospects to our competitors.Lets look at the traditional marketing funnel (next slide)
