Content Marketing 360: Empowering Your Community through Content

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In this Content Marketing 360 webcast, John McEvoy, owner of CrossFit Craic, joins The Pulse Network's Nick Saber and Tyler Pyburn to discuss community-driven content.

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Content Marketing 360: Empowering Your Community through Content

  1. 1. Empowering Your Community Through Content A Production of The Pulse Network 1
  2. 2. AGENDA  Introduction  Latest Content Marketing Trends  About John McEvoy and CrossFit Craic  5 Tips in 10 Minutes  How-To Implement  Takeaways and Q&A2
  3. 3. MEET YOUR CO-HOSTS TYLER PYBURN NICK SABER @TYPYBURN @NICKSABER3 3
  4. 4. JOIN THE CONVERSATION4 4
  5. 5. TREND: QUALITY vs. QUANTITY SOURCE: VentureBeat5 5
  6. 6. TREND: TO BRAND OR TO SPONSOR SOURCE: AdAge6 6
  7. 7. TREND: MEASURING RESULTS SOURCE: Curata7 7
  8. 8. FEATURED GUEST8 8
  9. 9. 5 TIPS IN 10 MINUTES9 9
  10. 10. #1: UTILIZE RICH MEDIA Photos, Videos, Written Content  Written Posts daily on the site as well as on other sites Video Montages Photos used daily on the site as well as on Facebook  Content should be relevant to your members10 10
  11. 11. #2: MAKE YOUR COMMUNITY THE STAR  Feature their accomplishments  Both in and outside of your walls  Take special care to highlight their achievements with you11 11
  12. 12. #3: ENCOURAGE USER-GENERATED CONTENT  Posting scores and updates to your blog or social channels  Sharing their own stories  Posting videos of themselves  Interacting with other members of the community12 12
  13. 13. #4: BE INVOLVED IN YOUR OWN COMMUNITY  Create/Curate content relevant to your community  Interact with your community across channels  Keep your blog active13 13
  14. 14. #5: CREATE A “MEMBERS ONLY” SECTION Gives your members a place to interact with each other Allows members to share content with each other Creates an exclusivity14 14
  15. 15. LEARN MORE CrossFitCraic.com15 15
  16. 16. QUESTIONS AND TAKEAWAYS16 16
  17. 17. CONTACT TYLER PYBURN NICK SABER JOHN McEVOY @TYPYBURN @NICKSABER @JOHN_MC_EVOY TPYBURN@THEPULSENETWORK.COM NSABER@THEPULSENETWORK.COM JOHN@CROSSFITCRAIC.COM17 17
  18. 18. THANK YOU VISIT www.ThePulseNetwork.com FOR MORE18 18

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