Active insight customer_overview_q4_2011_slideshare

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Active insight customer_overview_q4_2011_slideshare

  1. 1. Turning Insight into Action Customer Acquisition OptimizationCustomer Acquisition Optimization www.activeinsightsaas.com
  2. 2. The Rules of B2B Marketing are Changing We live in a real-time culture where online, mobile and social media create new information constantly B2B marketers struggle for mind share while the prospect’s concentration span narrows Marketers must provide the right message to the right person at the right time 110 million tweets/day, Billions of blogs and communities, 22% of time spent on the internet is social, 98% of online B2B prospects are anonymous. Source: Comscore 2011, Nielsen Wire, Gartner Research www.activeinsightsaas.com
  3. 3. The Rules of B2B Marketing are ChangingMarketers need a new playbook Outbound - General Mass marketing/spamming Paid Media Conventions Email blast campaignsSales teams should shift gears Blind cold calls Outbound emails Lead Generation www.activeinsightsaas.com
  4. 4. The Rules of B2B Marketing are ChangingMarketers need a new playbook Outbound - General Inbound - Targeted Mass marketing/spamming Micro-segmentation Paid Media Earned Media Conventions Social media, blogs, tweets Email blast campaigns Adaptive channelsSales teams should shift gears Blind cold calls Intelligence-based interactions Outbound emails Real-time auto-engagements Lead Generation Contextual lead qualification www.activeinsightsaas.com
  5. 5. Digital Body LanguageActiveInsight captures Digital Body Language to segment and engagewith prospects in real-time based on their intent and potential andprovide valuable sales intelligence Geo/Org www.activeinsightsaas.com
  6. 6. Real-time Inbound Marketing Online Prospects White papers, Case Studies, Webinars, Offers, PR’s … www.activeinsightsaas.com
  7. 7. Real-time Inbound Marketing Online Prospects White papers, Case Studies, Webinars, Offers, PR’s … Deliver the right message to the right person at the right time www.activeinsightsaas.com
  8. 8. The Traditional Marketing Funnel SEO, PPC, Events, Social Forms New Leads Email Lead Nurturing Opportunities Sales Hand-off New Customers www.activeinsightsaas.com
  9. 9. The REAL Marketing Funnel SEO, PPC, Events, Social Top Funnel Anonymous Prospects = The 1st Mile 98% Micro Segmentation Forms Adaptive Content New Leads Real-time Engagement Email Sales Intelligence Lead Nurturing Opportunities Sales Hand-off New Customers www.activeinsightsaas.com
  10. 10. Customer Acquisition Optimization Engage top-funnel prospects Accelerate Marketing Automation Align marketing and sales Provide critical sales intelligence Segment, Adapt and Engage relevant prospects based on Prospect intent and digital body language Prospect organization, sector, geo Social profile Existing CRM data www.activeinsightsaas.com
  11. 11. Turning Insight into Action Customer Acquisition OptimizationCustomer Acquisition Optimization http://www.activeinsightsaas.com www.activeinsightsaas.com info@activeinsightsaas.com

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