MarketingSpecialty                     Commodity            Force of Nature
Our job for 50years:Changeperceptions.
Our job now:Change reality.
Dosomething.
Three key challenges: • Redefine the definition of a “Big Idea.” • Reverse the process, from “Channel Up” to “Idea Down.” ...
Big Ideas
Big Ideas
Ask a different question. •What do customers hate about our category? •What are the top three items on our c.e.o.’s agenda...
Vail Case goes here
Reverse theprocess.
Channels
Big Idea
2010 World Cup
CollaborativeInnovation.
Thingsto remember
ProductDevelopment
Big Ideas,but different
Idea down planning
Collaboration
Reality
More fun
Morerecognition
Moresatisfaction
Dosomething.
Engage on Facebook:  Facebook.com/doordiebookFollow on Twitter:  @clarkkokich
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
Kokich   future m - oct 2012
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Kokich future m - oct 2012

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Kokich future m - oct 2012

  1. 1. MarketingSpecialty Commodity Force of Nature
  2. 2. Our job for 50years:Changeperceptions.
  3. 3. Our job now:Change reality.
  4. 4. Dosomething.
  5. 5. Three key challenges: • Redefine the definition of a “Big Idea.” • Reverse the process, from “Channel Up” to “Idea Down.” • Master the art of collabortion.
  6. 6. Big Ideas
  7. 7. Big Ideas
  8. 8. Ask a different question. •What do customers hate about our category? •What are the top three items on our c.e.o.’s agenda? •What deeper need can we satisfy?
  9. 9. Vail Case goes here
  10. 10. Reverse theprocess.
  11. 11. Channels
  12. 12. Big Idea
  13. 13. 2010 World Cup
  14. 14. CollaborativeInnovation.
  15. 15. Thingsto remember
  16. 16. ProductDevelopment
  17. 17. Big Ideas,but different
  18. 18. Idea down planning
  19. 19. Collaboration
  20. 20. Reality
  21. 21. More fun
  22. 22. Morerecognition
  23. 23. Moresatisfaction
  24. 24. Dosomething.
  25. 25. Engage on Facebook: Facebook.com/doordiebookFollow on Twitter: @clarkkokich

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