Dharmesh ShahFounder/CTO, HubSpot
Tip #1: Tweet #ims12!       @dharmesh
What is inboundmarketing?
inbound = content +conversion
Whyinbound marketing?
P eople   hate ( most)mar keting
T he o l dwa y ain’t w orkin’ s o well
2012:                                     +80%                                                                            ...
Most of you don’t need to worry about Panda or Penguin.
If you are afraid ofGoogle algorithm updates,  you’re doing it wrong.
Coming up: Thebest and shortestSEO advice ever:
Makehumans happy,not searchengines.
Createuseful content,clean designsandfast websites.
clicks > rankings
Google caresabout the authorand the website.
“Wow. That seemstoo big to ignore.”
The real reasonyou can’t ignoreGoogle+hint: it’s the characters beforethe +
Your profilepicture shouldbuild trust and  credibility.
@cyrusshepard.
“If you help Google+ by usingit, Google will help you.               @dharmesh
The biggest blogging challengeis the blank canvas.
(Literally)  answer people’squestions.Especially the hard   ones.
If you can’t create,  at least curate.
Want more comments?End your articlewith aquestion.
Blogging is notjust about gettingfound. It’s about   converting.
And, final, closingpiece of advice…
“To succeed atinbound marketing,get in touch withyour inner teacher.                  @dharmesh
Thanks!@dharmeshdshah@hubspot.com
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
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Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012

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As co-founder of HubSpot, Dharmesh has front-row seats to see the world’s best marketers practice their craft. In this session, Dharmesh will highlight some the important recent developments that every marketer should know. Topics will include SEO, social media and conversions.

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Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012

  1. 1. Dharmesh ShahFounder/CTO, HubSpot
  2. 2. Tip #1: Tweet #ims12! @dharmesh
  3. 3. What is inboundmarketing?
  4. 4. inbound = content +conversion
  5. 5. Whyinbound marketing?
  6. 6. P eople hate ( most)mar keting
  7. 7. T he o l dwa y ain’t w orkin’ s o well
  8. 8. 2012: +80% $28M HubSpot 2011 Rev:  -­‐          1,000      2,000      3,000      4,000      5,000      6,000      7,000      8,000      9,000    Nov-­‐06   Feb-­‐07  May-­‐07  Aug-­‐07  Nov-­‐07   Feb-­‐08  May-­‐08  Aug-­‐08  Nov-­‐08   Feb-­‐09  May-­‐09  Aug-­‐09  Nov-­‐09   Feb-­‐10  May-­‐10  Aug-­‐10  Nov-­‐10   Feb-­‐11  May-­‐11  Aug-­‐11  Nov-­‐11   Feb-­‐12  May-­‐12  Aug-­‐12  
  9. 9. Most of you don’t need to worry about Panda or Penguin.
  10. 10. If you are afraid ofGoogle algorithm updates, you’re doing it wrong.
  11. 11. Coming up: Thebest and shortestSEO advice ever:
  12. 12. Makehumans happy,not searchengines.
  13. 13. Createuseful content,clean designsandfast websites.
  14. 14. clicks > rankings
  15. 15. Google caresabout the authorand the website.
  16. 16. “Wow. That seemstoo big to ignore.”
  17. 17. The real reasonyou can’t ignoreGoogle+hint: it’s the characters beforethe +
  18. 18. Your profilepicture shouldbuild trust and credibility.
  19. 19. @cyrusshepard.
  20. 20. “If you help Google+ by usingit, Google will help you. @dharmesh
  21. 21. The biggest blogging challengeis the blank canvas.
  22. 22. (Literally) answer people’squestions.Especially the hard ones.
  23. 23. If you can’t create, at least curate.
  24. 24. Want more comments?End your articlewith aquestion.
  25. 25. Blogging is notjust about gettingfound. It’s about converting.
  26. 26. And, final, closingpiece of advice…
  27. 27. “To succeed atinbound marketing,get in touch withyour inner teacher. @dharmesh
  28. 28. Thanks!@dharmeshdshah@hubspot.com

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