Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah

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Everybody’s doing social media, but who is doing it right? Learn important tips, tactics and strategies for effectively executing a social media campaign for your brand.

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Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah

  1. 1. THE NEW ROAD TO SOCIAL MEDIA PUTTING ON THE RITZ BY DAVE DABBAH
  2. 2. PUTTING ON THE RITZ
  3. 3. THE RITZ WAY Q1 What is the most important thing you need to know about social media?
  4. 4. GREAT CONTENT IS JOBONE 1. Make Your Content Memorable - use farm animals, aliens, etc 2. Content speaks to Specific Channels - Facebook, Twitter, Linkedin, Blog, etc 3. Pretend your programming a TV Network (we create our own channels - different types of programs) 4. Develop Content that your audience will find useful 5. Please, please…be creative…. 6. #RCMemories
  5. 5. THE RITZ WAY Q2 Should your social media team be on offense or defense? OFFENSE DEFENSE
  6. 6. PLAY BOTH ENDS OF THE COURT 1. Always be working on new programs & concepts…be innovative. 2. Drive social media momentum by being creative…..creative = viral 3. Find issues before your viewers do 4. Make rapid changes to your social media program to reflect current events.
  7. 7. THE RITZ WAY Q3 How do you protect your brand in a world of instant mistakes?
  8. 8. THE INTERNET IS A BIG PLACE Monitor the channels that matter to your world!
  9. 9. THE RITZ WAY Q4 Should we take chances with our social media?
  10. 10. PEOPLE WANT TO FEEL Make your audience laugh, cry or yell!
  11. 11. THE RITZ WAY Q5 What should we really measure with regards to social media?
  12. 12. MEASURE IT ALL BUT? Only use what is important to your brand.
  13. 13. DROP ME A LINE Dave Dabbah GM/Hawq.com dave @ hawq.com 650.248.8426

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