THE RITZ WAY Q1
What is the most important thing you
need to know about social media?
1. Make Your Content Memorable
- use farm animals, aliens, etc
2. Content speaks to Specific Channels
- Facebook, Twitter, Linkedin, Blog, etc
3. Pretend your programming a TV Network
(we create our own channels - different types of programs)
4. Develop Content that your audience will find useful
5. Please, please…be creative….
THE RITZ WAY Q2
team be on
PLAY BOTH ENDS
1. Always be working on new programs
& concepts…be innovative.
2. Drive social media momentum by
being creative…..creative = viral
3. Find issues before your viewers do
4. Make rapid changes to your social media program
to reflect current events.
THE RITZ WAY Q3
How do you protect your brand in a
world of instant mistakes?
THE INTERNET IS
matter to your
THE RITZ WAY Q4
Should we take chances with our
PEOPLE WANT TO
cry or yell!
THE RITZ WAY Q5
What should we really measure with
regards to social media?
MEASURE IT ALL
Only use what
is important to
DROP ME A LINE
dave @ hawq.com