The document discusses the current media landscape and proposes elements of a new alternative media system. It notes that most mainstream press is establishment-oriented commercially and that new populist players are emerging. The Alternative UK (A/UK) aims to tell a new story and vision for the future through a daily alternative news/views service. This would build around individual, community and planetary flourishing. Elements proposed include digital forums, apps, and strategies to shape both facts and feelings. It suggests bold new media brands and free creativity from the creative sector. Cooperative models and new funding approaches could generate a non-manipulative sector.