Future of social tv by Cate Trotter

The Future of Social TV Cate Tro2er – Head of Trends Twi2er: @insidertrends @InsiderTrends

Client list @InsiderTrends

It makes sense! @InsiderTrends

TV wants to be social 59% of BriDsh people use smartphones to discuss what is on TV 38% say that browsing the web enhances their TV watching experience Source: Chuck Parker, March 2012 @InsiderTrends

Shows want feedback “It’s like having millions of producers working with you” @InsiderTrends

The social TV explosion American homes with Smart TVs 6.2 million Brits have a connected TV 3.1 million are planning to buy one in the next 12 months Source: Bite CommunicaDons, February 2012; YouGov, February 2012 @InsiderTrends

What will happen next?

What will happen next? Social FuncDonal @InsiderTrends

Full integraDon #RedCarpetQA 3.8 million social media comments during the show – up 300% on 2011 Source: Wall Street Journal, February 2012 @InsiderTrends

Seamlessness

More live events, more premieres

Co-‐creaDon on live TV @InsiderTrends

Crowd creaDon and curaDon

What will happen next? Social FuncDonal @InsiderTrends

Everyone becomes a broadcaster @InsiderTrends

Simple broadcast systems win www.bambuser.com @InsiderTrends

Everyone becomes a broadcaster www.redbull.tv

TV gets a long tail @InsiderTrends

Passion is key

Personalised, useful recommendaDons Personalised sites and experiences increase conversions by as much as 400% Source: Adtelligence, December 2011

Social discovery h2p://zeebox.com

Social discovery 4Seven from Channel 4

InteracDve ads 73% of viewers would like to interact with TV commercials for products they are interested in h2p://wioﬀer.com Source: Chuck Parker, March 2012

User-‐requested ads 300% increase in sales for show related fan items aker the deployment of a sync’d second screen app Source: Chuck Parker, March 2012

New business models @InsiderTrends

New revenue streams h2p://Dnyurl.com/jimmy-‐app @InsiderTrends

Conclusion @InsiderTrends

The new social space

Look to social media

ExperimentaDon => best pracDce

More from us… The Future of Digital Entertainment (Publishing/Games/Music/Film/TV) Tuesday 20th March, 6pm-‐8pm h2p://Dnyurl.com/future-‐dig-‐ent The Future of MulDchannel Retail Tuesday 17th April, 6pm-‐8pm h2p://Dnyurl.com/mulDchannel-‐retail Bespoke trend strategy, presentaDons and workshops @InsiderTrends

Trend PresentaDons & Reports Trend Strategy and Workshops www.insider-‐trends.com +44 (0) 844 504 8080 cate@insider-‐trends.com Trend feed on Twi2er: @insidertrends

Future of social tv by Cate Trotter

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