1. The
Future
of
Social
TV
Cate
Tro2er
–
Head
of
Trends
Twi2er:
@insidertrends
@InsiderTrends

2. Client
list
@InsiderTrends

3. It
makes
sense!
@InsiderTrends

4. TV
wants
to
be
social
59%
of
BriDsh
people
use
smartphones
to
discuss
what
is
on
TV
38%
say
that
browsing
the
web
enhances
their
TV
watching
experience
Source:
Chuck
Parker,
March
2012
@InsiderTrends

5. Shows
want
feedback
“It’s
like
having
millions
of
producers
working
with
you”
@InsiderTrends

6. The
social
TV
explosion
American
homes
with
Smart
TVs
6.2
million
Brits
have
a
connected
TV
3.1
million
are
planning
to
buy
one
in
the
next
12
months
Source:
Bite
CommunicaDons,
February
2012;
YouGov,
February
2012
@InsiderTrends

7. What
will
happen
next?

8. What
will
happen
next?
Social
FuncDonal
@InsiderTrends

9. What
will
happen
next?
Social
FuncDonal
@InsiderTrends

10. Full
integraDon
#RedCarpetQA
3.8
million
social
media
comments
during
the
show
–
up
300%
on
2011
Source:
Wall
Street
Journal,
February
2012
@InsiderTrends

11. Seamlessness

12. More
live
events,
more
premieres

13. Co-­‐creaDon
on
live
TV
@InsiderTrends

14. Co-­‐creaDon
on
live
TV
@InsiderTrends

15. Crowd
creaDon
and
curaDon

16. What
will
happen
next?
Social
FuncDonal
@InsiderTrends

17. Everyone
becomes
a
broadcaster
@InsiderTrends

18. Simple
broadcast
systems
win
www.bambuser.com
@InsiderTrends

19. Everyone
becomes
a
broadcaster
www.redbull.tv

20. TV
gets
a
long
tail
@InsiderTrends

21. Passion
is
key

22. Personalised,
useful
recommendaDons
Personalised
sites
and
experiences
increase
conversions
by
as
much
as
400%
Source:
Adtelligence,
December
2011

23. Social
discovery
h2p://zeebox.com

24. Social
discovery
4Seven
from
Channel
4

25. InteracDve
ads
73%
of
viewers
would
like
to
interact
with
TV
commercials
for
products
they
are
interested
in
h2p://wioffer.com
Source:
Chuck
Parker,
March
2012

26. User-­‐requested
ads
300%
increase
in
sales
for
show
related
fan
items
aker
the
deployment
of
a
sync’d
second
screen
app
Source:
Chuck
Parker,
March
2012

27. New
business
models
@InsiderTrends

28. New
revenue
streams
h2p://Dnyurl.com/jimmy-­‐app
@InsiderTrends

29. Conclusion
@InsiderTrends

30. The
new
social
space

31. Look
to
social
media

32. ExperimentaDon
=>
best
pracDce

33. More
from
us…
The
Future
of
Digital
Entertainment
(Publishing/Games/Music/Film/TV)
Tuesday
20th
March,
6pm-­‐8pm
h2p://Dnyurl.com/future-­‐dig-­‐ent
The
Future
of
MulDchannel
Retail
Tuesday
17th
April,
6pm-­‐8pm
h2p://Dnyurl.com/mulDchannel-­‐retail
Bespoke
trend
strategy,
presentaDons
and
workshops
@InsiderTrends

34. Trend
PresentaDons
&
Reports
Trend
Strategy
and
Workshops
www.insider-­‐trends.com
+44
(0)
844
504
8080
cate@insider-­‐trends.com
Trend
feed
on
Twi2er:
@insidertrends