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David Pichsenmeister
@3x14159265
BOT TRENDS 2017
David Pichsenmeister
david@orat.io
Jan, 2017
Intelligence
orat.io/bot-tre...
David Pichsenmeister
@3x14159265
Outline
1) Global Messaging Trends
2) Global Bot Trends
3) Conversational Interfaces
4) S...
David Pichsenmeister
@3x14159265
“Messaging is one of the few things that people
do more than social networking.”
Mark Zuc...
David Pichsenmeister
@3x14159265
Global Messaging Trends
David Pichsenmeister
@3x14159265
https://www.statista.com/statistics/325926/monthly-app-downloads-of-us-smartphone-users
M...
David Pichsenmeister
@3x14159265
https://www.statista.com/statistics/325926/monthly-app-downloads-of-us-smartphone-users
M...
David Pichsenmeister
@3x14159265
https://www.statista.com/statistics/473831/number-of-daily-smartphone-apps-used-usa
# of ...
David Pichsenmeister
@3x14159265
https://www.statista.com/statistics/473831/number-of-daily-smartphone-apps-used-usa
# of ...
David Pichsenmeister
@3x14159265
https://www.comscore.com/layout/set/popup/Request/Presentations/2015/The-2015-US-Mobile-A...
David Pichsenmeister
@3x14159265
https://www.comscore.com/layout/set/popup/Request/Presentations/2015/The-2015-US-Mobile-A...
David Pichsenmeister
@3x14159265
http://www.businessinsider.de/the-messaging-app-report-2015-11
David Pichsenmeister
@3x14159265
Source: http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobil...
David Pichsenmeister
@3x14159265
https://www.appannie.com/jp/insights/understanding-global-messaging-app-user
Most engaged...
David Pichsenmeister
@3x14159265
https://www.appannie.com/jp/insights/understanding-global-messaging-app-user
Most engaged...
David Pichsenmeister
@3x14159265
https://www.similarweb.com/blog/messaging-apps
Average time spent per day in messaging ap...
David Pichsenmeister
@3x14159265
Global Bot Trends
David Pichsenmeister
@3x14159265
Global Bot Trends
1) 72% of US smartphone users use less than 6 apps on a daily basis
Exi...
David Pichsenmeister
@3x14159265
> >
Webapps Apps Bots
Distribution channels are shifting
David Pichsenmeister
@3x14159265
Chatbot
A computer program designed to simulate an
intelligent conversation with one or m...
David Pichsenmeister
@3x14159265
Bots
lightweight apps within messengers
David Pichsenmeister
@3x14159265
“Chat apps will come to be thought of as the new
browsers; bots will be the new websites....
David Pichsenmeister
@3x14159265
Messaging Apps
Drivers in Bot Trend
David Pichsenmeister
@3x14159265
https://www.statista.com/statistics/325706/global-internet-user-penetration
~ 3.5 Bn
~ 4....
David Pichsenmeister
@3x14159265
* Registered usershttps://orat.io/blog/current-numbers-for-mobile-messengers-q4-2016
Skyp...
David Pichsenmeister
@3x14159265
Messaging Apps
Natural Language
Understanding / ML
Drivers in Bot Trend
David Pichsenmeister
@3x14159265
intent: restaurant_search
entities:
cuisine: mexican
area: vienna
I’m looking for a Mexic...
David Pichsenmeister
@3x14159265
… and more
TensorFlow
(Google)
Api.ai
(Google)
Rasa NLU
(LastMile)
Google Cloud
Platform ...
David Pichsenmeister
@3x14159265
Messaging Apps
Natural Language
Understanding / ML
Voice
Drivers in Bot Trend
David Pichsenmeister
@3x14159265
http://www.slideshare.net/kleinerperkins/2016-internet-trends-report/125?src=clipshare
● ...
David Pichsenmeister
@3x14159265
Conversational Interfaces
David Pichsenmeister
@3x14159265
Conversational Interfaces
● Understanding natural language
Chatbots understand and answer...
David Pichsenmeister
@3x14159265
Siri
(Apple)
Cortana
(Microsoft)
Echo
(Amazon)
Google Home /
Google Assistant
Smart Assis...
David Pichsenmeister
@3x14159265
Structured Inputs &
Webviews
David Pichsenmeister
@3x14159265
Structured Inputs
1) Enriched UI Elements
Predefined templates and elements can be used t...
David Pichsenmeister
@3x14159265
Structured Inputs
David Pichsenmeister
@3x14159265
Webviews
1) HTML5 Webviews
Webviews or micro HTML sites can be used within a conversation...
David Pichsenmeister
@3x14159265
Webviews
David Pichsenmeister
@3x14159265
Webviews
David Pichsenmeister
@3x14159265
Canonical Interfaces
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Canonical Interfaces
1) Separated channels → Unification
Instead of having different chan...
David Pichsenmeister
@3x14159265
Canonical Interfaces
3) Transfer existing usecases into new channel
Rather than creating ...
David Pichsenmeister
@3x14159265
Companies already transferring usecases into chat
David Pichsenmeister
@3x14159265
Group Messaging
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Group messaging
1) Add bots to group chats
Bots can be added to groups making it possible...
David Pichsenmeister
@3x14159265
Group messaging
Bot in group Inline Bots
David Pichsenmeister
@3x14159265
Supported Type of Chats
Private Chat Group Chat Bot Chat Bot Group Chat Inline Bot
✅ ✅ ❌ ...
David Pichsenmeister
@3x14159265
Human Supervision
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Human supervision
1) Customer Care Agent → Supervisor
Traditional customer care agents tr...
David Pichsenmeister
@3x14159265
Bot Discovery
David Pichsenmeister
@3x14159265
Bots can be discovered through
● Bot stores
● Search within messaging network
● Featuring...
David Pichsenmeister
@3x14159265
Discovery Options
Bot Store QR Codes Shortlinks Featured Bots
❌ ❌ ❌ ❌
❌ ✅ ✅ ✅
✅ ✅ ❌ ✅
✅ ❌...
David Pichsenmeister
@3x14159265
Monetization
David Pichsenmeister
@3x14159265
Monetization
1) Subscription
Providing an ongoing service that the user pays for
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Monetization
1) Subscription
Providing an ongoing service that the user pays for
2) Analy...
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Monetization
1) Subscription
Providing an ongoing service that the user pays for
2) Analy...
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Monetization
4) Referral fees
Bots helping to decide which service to consume
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Monetization
4) Referral fees
Bots helping to decide which service to consume
5) In-Bot v...
David Pichsenmeister
@3x14159265
David Pichsenmeister
@3x14159265
Monetization
4) Referral fees
Bots helping to decide which service to consume
5) In-Bot v...
David Pichsenmeister
@3x14159265
Disclosure
This presentation has been compiled for informational purposes only.
The prese...
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Bot Trends 2017

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Bots are the new big thing in Social Media and quickly changing the way we interact with services. These bots or chatbots are lightweight apps which live within messengers such as WhatsApp, Facebook Messenger, WeChat, Kik, Viber, LINE, Telegram or other messaging apps.
The 2017 edition of David Pichsenmeister's annual Bot Trends report covers today's messaging growth and an in-depth look at the following:
1. Global Messaging Trends - Messengers have surpassed traditional Social Media and already one of the most used apps on Smartphones
2. Global Bot Trends - Distribution channels are shifting from Apps to lightweight apps built on top of existing platforms
3. Conversational Interface - Natural language and Voice is gaining more and more popularity through latest enhancements in AI and machine learning, as for example with Amazon Alexa, Siri or Google Home
4. Structured Input and Webviews - Predefined templates and micro websites giving developers the opportunity to build app like experiences on top of messaging apps
5. Canonical Interfaces - Existing usecases and channels will be transferred to streamlined and comprehensive experiences
6. Group Messaging - Adding bots to groups or interacting with them on the fly in existing conversations will open up completely new experiences for users
7. Human Supervision - Traditional customer care agents are transitioning into a new role, supervising chat bots
8. Bot Discovery - How bots will be discovered on different messaging networks

Published in: Social Media
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Bot Trends 2017

  1. 1. David Pichsenmeister @3x14159265 BOT TRENDS 2017 David Pichsenmeister david@orat.io Jan, 2017 Intelligence orat.io/bot-trends
  2. 2. David Pichsenmeister @3x14159265 Outline 1) Global Messaging Trends 2) Global Bot Trends 3) Conversational Interfaces 4) Structured Inputs & Webviews 5) Canonical Interfaces 6) Group Messaging 7) Human Supervision 8) Bot Discovery 9) Monetization
  3. 3. David Pichsenmeister @3x14159265 “Messaging is one of the few things that people do more than social networking.” Mark Zuckerberg, Founder of Facebook
  4. 4. David Pichsenmeister @3x14159265 Global Messaging Trends
  5. 5. David Pichsenmeister @3x14159265 https://www.statista.com/statistics/325926/monthly-app-downloads-of-us-smartphone-users Monthly app downloads of US Smartphone users
  6. 6. David Pichsenmeister @3x14159265 https://www.statista.com/statistics/325926/monthly-app-downloads-of-us-smartphone-users Monthly app downloads of US Smartphone users 49%zero apps
  7. 7. David Pichsenmeister @3x14159265 https://www.statista.com/statistics/473831/number-of-daily-smartphone-apps-used-usa # of apps used per day by US Smartphone users
  8. 8. David Pichsenmeister @3x14159265 https://www.statista.com/statistics/473831/number-of-daily-smartphone-apps-used-usa # of apps used per day by US Smartphone users 72% use <= 6 apps
  9. 9. David Pichsenmeister @3x14159265 https://www.comscore.com/layout/set/popup/Request/Presentations/2015/The-2015-US-Mobile-App-Report Digital growth coming mostly from mobile
  10. 10. David Pichsenmeister @3x14159265 https://www.comscore.com/layout/set/popup/Request/Presentations/2015/The-2015-US-Mobile-App-Report Digital growth coming mostly from mobile
  11. 11. David Pichsenmeister @3x14159265 http://www.businessinsider.de/the-messaging-app-report-2015-11
  12. 12. David Pichsenmeister @3x14159265 Source: http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobile-apps-start * Time spent in Messaging & Social in Q2 2015: 68min (https://yahoodevelopers.tumblr.com/post/127636051988/seven-years-into-the-mobile-revolution-content-is) Messaging and social app time spent grows 394% Year-over-Year
  13. 13. David Pichsenmeister @3x14159265 https://www.appannie.com/jp/insights/understanding-global-messaging-app-user Most engaged messaging app users by country
  14. 14. David Pichsenmeister @3x14159265 https://www.appannie.com/jp/insights/understanding-global-messaging-app-user Most engaged messaging app users by country Avg. 48 minutes
  15. 15. David Pichsenmeister @3x14159265 https://www.similarweb.com/blog/messaging-apps Average time spent per day in messaging apps
  16. 16. David Pichsenmeister @3x14159265 Global Bot Trends
  17. 17. David Pichsenmeister @3x14159265 Global Bot Trends 1) 72% of US smartphone users use less than 6 apps on a daily basis Existing platforms are becoming more important, apps opening possibility to build applications on top of their platform 2) Digital growth mostly coming from mobile usage Instant messaging is driven by mobile with 91% of digital time spent in this category 3) Platform shift In 2008 people started using smartphones over desktops, in 2016 people shifting to use applications built on top of existing platforms → Bots
  18. 18. David Pichsenmeister @3x14159265 > > Webapps Apps Bots Distribution channels are shifting
  19. 19. David Pichsenmeister @3x14159265 Chatbot A computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces.
  20. 20. David Pichsenmeister @3x14159265 Bots lightweight apps within messengers
  21. 21. David Pichsenmeister @3x14159265 “Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet.” Ted Livingston, Founder of Kik
  22. 22. David Pichsenmeister @3x14159265 Messaging Apps Drivers in Bot Trend
  23. 23. David Pichsenmeister @3x14159265 https://www.statista.com/statistics/325706/global-internet-user-penetration ~ 3.5 Bn ~ 4.5% Y/Y Global Internet Users
  24. 24. David Pichsenmeister @3x14159265 * Registered usershttps://orat.io/blog/current-numbers-for-mobile-messengers-q4-2016 Skype 300 Mio MAU Messenger 1.1 Bn MAU WhatsApp 1.2 Bn MAU WeChat 806 Mio MAU Kik* 300 Mio users Line 220 Mio MAU Viber 240 Mio MAU Telegram 170 Mio MAU Global Messaging Users
  25. 25. David Pichsenmeister @3x14159265 Messaging Apps Natural Language Understanding / ML Drivers in Bot Trend
  26. 26. David Pichsenmeister @3x14159265 intent: restaurant_search entities: cuisine: mexican area: vienna I’m looking for a Mexican restaurant in Vienna.
  27. 27. David Pichsenmeister @3x14159265 … and more TensorFlow (Google) Api.ai (Google) Rasa NLU (LastMile) Google Cloud Platform NLU API Wit.ai (Facebook) LUIS (Microsoft) Watson (IBM) NLP & AI Tools
  28. 28. David Pichsenmeister @3x14159265 Messaging Apps Natural Language Understanding / ML Voice Drivers in Bot Trend
  29. 29. David Pichsenmeister @3x14159265 http://www.slideshare.net/kleinerperkins/2016-internet-trends-report/125?src=clipshare ● 2014 Baidu - 1 of 10 searches through voice ● 2016 Android - 1 of 5 searches through voice ● 2020 Baidu - At least 50% searches through voice and images
  30. 30. David Pichsenmeister @3x14159265 Conversational Interfaces
  31. 31. David Pichsenmeister @3x14159265 Conversational Interfaces ● Understanding natural language Chatbots understand and answer in natural human language ● Multimedia Users can interact through text, voice or even images ( → image recognition). ● Human-like conversation Users can communicate with the service as they would do with a person, keeping track of the context from previous messages or ongoing conversation. In many cases the bot represents a persona.
  32. 32. David Pichsenmeister @3x14159265 Siri (Apple) Cortana (Microsoft) Echo (Amazon) Google Home / Google Assistant Smart Assistants
  33. 33. David Pichsenmeister @3x14159265 Structured Inputs & Webviews
  34. 34. David Pichsenmeister @3x14159265 Structured Inputs 1) Enriched UI Elements Predefined templates and elements can be used to enrich UI and UX within conversation 2) Specific to every messaging network Quick replies, buttons, persistent menus, list templates, carousels, ... 3) Supportive conversation Structured inputs are used to support user flows & shortcuts, advance user input and minimize typing effort for users
  35. 35. David Pichsenmeister @3x14159265 Structured Inputs
  36. 36. David Pichsenmeister @3x14159265 Webviews 1) HTML5 Webviews Webviews or micro HTML sites can be used within a conversation 2) Enrich chat with custom elements Webviews can be used to create custom rich elements, e.g. datepicker, galeries, forms, profiles, ... 3) App-like rich interaction Custom visual elements or mini HTML sites support providing an app-like experience within a chat
  37. 37. David Pichsenmeister @3x14159265 Webviews
  38. 38. David Pichsenmeister @3x14159265 Webviews
  39. 39. David Pichsenmeister @3x14159265 Canonical Interfaces
  40. 40. David Pichsenmeister @3x14159265
  41. 41. David Pichsenmeister @3x14159265
  42. 42. David Pichsenmeister @3x14159265 Canonical Interfaces 1) Separated channels → Unification Instead of having different channels for different usecases (e.g. newsletter = email, product discovery = app, Support => livechat), bots can combine this channels into a canonical interface, providing different usecases through chat and enriched interaction elements 2) Companies combine their well established channels into one canonical interface Discovery, Website, Customer Support, RSS, Newsletter, Email, eCommerce, … => all within one chat
  43. 43. David Pichsenmeister @3x14159265 Canonical Interfaces 3) Transfer existing usecases into new channel Rather than creating new usecases, existing ones are transferred and combined into a single chat. 4) History of every interaction User and business get a log of every interaction 5) Streamlined interface Instead of a state-based interface (e.g. apps) all interaction is in one single stream
  44. 44. David Pichsenmeister @3x14159265 Companies already transferring usecases into chat
  45. 45. David Pichsenmeister @3x14159265 Group Messaging
  46. 46. David Pichsenmeister @3x14159265
  47. 47. David Pichsenmeister @3x14159265 Group messaging 1) Add bots to group chats Bots can be added to groups making it possible for multiple people to interact with the bot as a group chat member. 2) Inline bots Inline bots can be called on-the-fly within every conversation just by mentioning the bot. This is possible in 1-1 chats and group chats.
  48. 48. David Pichsenmeister @3x14159265 Group messaging Bot in group Inline Bots
  49. 49. David Pichsenmeister @3x14159265 Supported Type of Chats Private Chat Group Chat Bot Chat Bot Group Chat Inline Bot ✅ ✅ ❌ ❌ ❌ ✅ ✅ ✅ ❌ ❌ ✅ ✅ ✅ ❌ ❌ ✅ ✅ ✅ ✅ ❌ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅
  50. 50. David Pichsenmeister @3x14159265 Human Supervision
  51. 51. David Pichsenmeister @3x14159265
  52. 52. David Pichsenmeister @3x14159265 Human supervision 1) Customer Care Agent → Supervisor Traditional customer care agents transition to supervisors of bots 2) Human Assistance/ Human Takeover Humans can takeover conversations when needed or assist users if they got stuck 3) Human assisted AI Bots are trained from humans and can learn based on their interaction and dialogs with users
  53. 53. David Pichsenmeister @3x14159265 Bot Discovery
  54. 54. David Pichsenmeister @3x14159265 Bots can be discovered through ● Bot stores ● Search within messaging network ● Featuring in messaging network ● Shortlinks ● QR Codes ● External listing sites (Botlist, Chatbottle, …) ● PR ● Ads
  55. 55. David Pichsenmeister @3x14159265 Discovery Options Bot Store QR Codes Shortlinks Featured Bots ❌ ❌ ❌ ❌ ❌ ✅ ✅ ✅ ✅ ✅ ❌ ✅ ✅ ❌ ❌ ❌ ✅* ❌ ✅ ✅* ✅ ✅ ❌ ✅ ✅ ✅ ✅ ✅ * Unofficial Store
  56. 56. David Pichsenmeister @3x14159265 Monetization
  57. 57. David Pichsenmeister @3x14159265 Monetization 1) Subscription Providing an ongoing service that the user pays for
  58. 58. David Pichsenmeister @3x14159265
  59. 59. David Pichsenmeister @3x14159265
  60. 60. David Pichsenmeister @3x14159265 Monetization 1) Subscription Providing an ongoing service that the user pays for 2) Analytics and Market research Helping brands understand the audience through engaging conversations or games
  61. 61. David Pichsenmeister @3x14159265
  62. 62. David Pichsenmeister @3x14159265
  63. 63. David Pichsenmeister @3x14159265 Monetization 1) Subscription Providing an ongoing service that the user pays for 2) Analytics and Market research Helping brands understand the audience through engaging conversations or games 3) Selling goods Bots are becoming new channels to sell goods and services
  64. 64. David Pichsenmeister @3x14159265
  65. 65. David Pichsenmeister @3x14159265 Monetization 4) Referral fees Bots helping to decide which service to consume
  66. 66. David Pichsenmeister @3x14159265
  67. 67. David Pichsenmeister @3x14159265
  68. 68. David Pichsenmeister @3x14159265 Monetization 4) Referral fees Bots helping to decide which service to consume 5) In-Bot virtual goods Sell virtual goods inside bots, e.g. games
  69. 69. David Pichsenmeister @3x14159265
  70. 70. David Pichsenmeister @3x14159265 Monetization 4) Referral fees Bots helping to decide which service to consume 5) In-Bot virtual goods Sell virtual goods inside bots, e.g. games
  71. 71. David Pichsenmeister @3x14159265 Disclosure This presentation has been compiled for informational purposes only. The presentation relies on data and insights from a wide range of sources, including public and private companies, market research firms and government agencies. Specific sources are cited where data are public. Updates, revisions and clarifications will be posted to the oratio website. Thanks Thomas Schranz (Lemmings I/O), Peter Buch (Swell), David Pfluegl (nuwings, Lemmings I/O) for input and feedback

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