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MOBILE   Is that the Internet in your pocket, or are you just  glad to see me? Sheila Scarborough Tourism Currents
Why is this a  big deal?
Because a  bunch of people  are getting a lot of smartphones  very quickly
95.8  million Smartphones + wireless PDAs  in the US as of June 2011 (A 57% increase from June 2010) Source:  CTIA semi-an...
 
Biggest smartphone  age group:  25 – 34 Age group with most growth in smartphone ownership:  55 – 65+ Source:  comScore Da...
Social networks  and blogs the #1 place Americans spend their time online (….then online games, then email) Source:  Niels...
Facebook The top mobile  social network Source:  Nielsen Social Media Report Q3 2011
The pace and force of mobile growth is unlike anything I've ever seen .... Real-time social features are accelerating mobi...
Don't get caught with your pants down!
Mobile changes travel
The  Magic  Lantern
 
 
 
 
 
 
 
Also consider.... QR codes And Location-Based Services (Foursquare, Gowalla)
Action: How to mobile-ize your mindset  FAST
1)  Get a smartphone. Now. Everyone  who can.
2)  Take a "Mobile Visitor" journey with multiple phones and an iPad
On the journey, Google this:  "Hotels in __________"
Do a Yelp search for a) Restaurants b) Coffee shops (with WiFi)
Google this:  "Things to do with kids in ______________"
3)  Snap an interesting photo on your phone and upload it, with a caption, to your organization's  Facebook Page.
Bonus: Have Twitter handle DM's and "@" sent to 2 phones of people who can respond to queries
Access to tons of info, plus all of your networks and friends. Whoa.
Photo Credits <ul><li>Mae West, WC Fields (Universal Pictures)
Women with iPhones  (StephenMitchell Flickr)
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Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?

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How mobile is changing tourism and travel, and what you can do to get ready NOW. Keynote presentation for the Lehigh Valley regional tourism organization's Annual Meeting 2011.

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

Published in: Travel, Technology, Business
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Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?

  1. 1. MOBILE Is that the Internet in your pocket, or are you just glad to see me? Sheila Scarborough Tourism Currents
  2. 2. Why is this a big deal?
  3. 3. Because a bunch of people are getting a lot of smartphones very quickly
  4. 4. 95.8 million Smartphones + wireless PDAs in the US as of June 2011 (A 57% increase from June 2010) Source: CTIA semi-annual survey Oct 2011
  5. 6. Biggest smartphone age group: 25 – 34 Age group with most growth in smartphone ownership: 55 – 65+ Source: comScore Data Mine Sept 2011
  6. 7. Social networks and blogs the #1 place Americans spend their time online (….then online games, then email) Source: Nielsen Social Media Report Q3 2011
  7. 8. Facebook The top mobile social network Source: Nielsen Social Media Report Q3 2011
  8. 9. The pace and force of mobile growth is unlike anything I've ever seen .... Real-time social features are accelerating mobile usage. Analyst Mary Meeker at Think Mobile, Feb 2011 Source: Mobile Marketer Feb 2011
  9. 10. Don't get caught with your pants down!
  10. 11. Mobile changes travel
  11. 12. The Magic Lantern
  12. 20. Also consider.... QR codes And Location-Based Services (Foursquare, Gowalla)
  13. 21. Action: How to mobile-ize your mindset FAST
  14. 22. 1) Get a smartphone. Now. Everyone who can.
  15. 23. 2) Take a &quot;Mobile Visitor&quot; journey with multiple phones and an iPad
  16. 24. On the journey, Google this: &quot;Hotels in __________&quot;
  17. 25. Do a Yelp search for a) Restaurants b) Coffee shops (with WiFi)
  18. 26. Google this: &quot;Things to do with kids in ______________&quot;
  19. 27. 3) Snap an interesting photo on your phone and upload it, with a caption, to your organization's Facebook Page.
  20. 28. Bonus: Have Twitter handle DM's and &quot;@&quot; sent to 2 phones of people who can respond to queries
  21. 29. Access to tons of info, plus all of your networks and friends. Whoa.
  22. 30. Photo Credits <ul><li>Mae West, WC Fields (Universal Pictures)
  23. 31. Women with iPhones (StephenMitchell Flickr)
  24. 32. Pants down (eBomb716 Flickr) </li></ul><ul><li>Flying car c 1940 (State Library & Archives of Florida Flickr Commons)
  25. 33. Magic lantern pink (geoftheref Flickr)
  26. 34. Mobile travel in NYC (bjmccray Flickr) </li></ul>
  27. 35. Thanks very much! Sheila Scarborough Co-founder, Tourism Currents www.tourismcurrents.com

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