12. "Sure. It's just not the same way
it was when it was the shiny new
toy that every marketer was
scrambling to implement as the
1990s faded away."
-- Wendy Roth, iMedia Connection
http://www.imediaconnection.com/printpage/printpage.aspx?id=26242
15. "Email began as a one-to-one
medium."
"But marketers quickly recognized
its value as a one-to-many model
and began treating email messages
as if they were electronic catalogs
and sales circulars."
23. “Email today is about each
individual recipient -- how to gain
and retain their trust, send them
messages they find more valuable,
and market to them where they are,
regardless of browser, platform or
device. Email isn't just about email
anymore."
-- Wendy Roth, iMedia Connection
24. Email also remains the best way
to communicate with working
adults looking at part-time
graduate and undergraduate
programs.
26. They say you need to
definitively answer your
readers' three biggest
questions or risk losing them:
Alex Madison and Lisa Harmon, Email Insider
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125599
44. “We are a nation of email skimmers
and scanners, looking for something
relevant while hovering over the delete
button. Give your readers every
opportunity to hang in there until they
find something they like.”
-- Ray Ulmer, TargetX
55. “Make sure your most crucial
information -- especially headlines and
calls-to-action -- is kept above the fold.
Remember that people often read just
headlines and CTAs.”
85. Date Message Audience
5/21 1st Email All
5/27 Plain-text followup Did not view/interact
6/9 2nd Email All
6/16 Plain-text followup Did not view/interact
6/16 Link and Instructions Registrants
6/19 “Day-of reminder” Registrants
6/22 Link to video and slides Registrants
100. Graduation
Summer Movies
Packing Lists for College
Advice from Recent Graduates
Favorite High School Memory/Teacher?
Favorite Book/Song/Band
Which dorm will you be in?
101. "You just don't know for sure whether
students are coming until you see the whites
of their eyes and their butts in the seats."
If we have a mantra for the summer, it's
"stay in touch with your prospects"
Source: The Lawlor Group
