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Crazy Times Call for Crazy Ideas by Brian Niles @ EduWeb 2009 Conference

Crazy Times Call for Crazy Ideas by Brian Niles @ EduWeb 2009 Conference

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    Biz.Edu Biz.Edu Presentation Transcript

    • biz.edu Crazy Times Call for Crazy Ideas
    • What bugs you most about implementing new ideas at your institution?
    • We don’t seem to have time for that.
    • Needing to be in control of the message, not wanting to take risks, fearing the 1% that may abuse it.
    • Good ideas get ruined or watered down at the middle manager level due to fear and inexperience.
    • New ideas do not happen often enough.
    • Need to copy or only do things that others are already doing.
    • How many people need to voice an opinion.
    • Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.
    • Managing Expectations Situational Analysis Brian Goes Crazy Your Responsibility
    • 1 Declaration of Demise 4 Recent Examples 1 Personal Story
    • The Pedagogical Divide of 2009.
    • I’m a professor and I have knowledge. You’re a student and an empty vessel. Get ready, here it comes. Your goal is to take this information into your short term memory and through practice and repetition, build deeper cognitive structures so you can recall it to me when I test you.
    • A definition of a lecture is the process by which the notes of the teacher go to the notes of the student without going through the brains of either.
    • Non-Sequential. Interactive. Asynchronous. Multi-tasked. Collaborative.
    • Talk At Teaching
    • Talk At Marketing
    • 15% 10%
    • I.O.U.
    • 100 Most DENIED $$$ Needy Accepts
    • $47k per year $20k per year
    • Is an undergraduate degree from Northeastern worth $108k more than an undergraduate degree from UConn? !"#
    • June 2009 71% National Association for College Admission Counseling
    • 53% U.S. Department of Education, 2009
    • Whew! Let’s Begin ...
    • Language.
    • You provide a service. You accept money for it. You have delivery costs. You pay people. You may (or not) have profits.
    • It’s a Business. It’s time to stop thinking it’s something else!
    • Business Consumers or Customers Sales & Marketing Costs, Return, Investment Experience
    • Sales.
    • Salesperson if your admissions people don’t like that, they should get another job
    • Match the product or service you offer with people who have a demand for that product or service.
    • Hire different people. Train them differently. Provide different tools. Create different plans. Set different goals.
    • Sales Tip #1 If you listen, your customers will tell you what they want.
    • Sales Tip #2 Ask the prospective customer for their business.
    • The sales team should be the highest paid people in the organization.
    • 62% Noel Levitz, 2009
    • Support.
    • 6X Xerox Sales Training Institute
    • It takes a community.
    • Urgency.
    • Complacency.
    • False Urgency.
    • Authenticity.
    • We’re such a friendly place! Even the teachers know my name and say “hi” to me!
    • 4,276
    • Differentiate or Die. (but be authentic)
    • What’s your elevator pitch?
    • “Average Kids Succeed Here.”
    • Focus.
    • What is your college “in business” for?
    • Bookstore Food Services Information Technology Housing what’s next?
    • Cost.
    • Calculate Actual Cost On Your Website 7% 93% Wanted To 27% Able To
    • Leadership.
    • Shared Governance
    • Clear vision Hire great people Get out of their way Hold them accountable!
    • Death to the $"%%&''((!!
    • A committee is a group of people who individually can do nothing, but who, as a group, can meet and decide that nothing can be done.
    • A decision is what one makes when he can't find anybody to serve on a committee.
    • Any committee that is of the slightest use is composed of people who are too busy to want to sit on it for a second longer than they have to.
    • The optimum committee has no members.
    • A committee is a group that keeps minutes and loses hours.
    • A committee is where all good ideas go to die.
    • Death to %(('&)*+!!
    • Development.
    • Accountability.
    • Everyone is replaceable. Everyone is accountable. Everyone has ownership.
    • Do you know what you spend your time doing?
    • Experience.
    • Economic Progression • Agrarian • Industrial • Service • Experience
    • Avoid Commoditization Charge a Premium Price Pay When Never Did Before Sell Memories
    • Stories.
    • Stories not Stats. People not Programs. Text Michael Sexton, Dean of Admissions, Lewis & Clark College
    • Give Back.
    • 1% of Profit 1% of Product 1% of Time
    • Language Leadership Sales Development Support Accountability Urgency Experience Authenticity Stories Cost Give Back
    • Back to you.
    • Never underestimate the power of a few dedicated people to change the world. It’s the only thing that ever has. Margaret Mead, Anthropologist
    • Here’s to the crazy ones.
    • biz.edu Brian Wm. Niles niles@targetx.com