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Networking 102 (It's not who you know)

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My slide deck from a seminar for the University of Toronto Scarborough's Mentors in Co-op initiative on November 23, 2009. Time slot was 45 minutes of presentation, followed by open networking.

Topic was traditional and social networking in business and life, presented to a young audience of business students getting starting their career paths.

Reviewed the basics about networking (what, why, when, and where), preparing your personal brand, making the approach, importance of follow-up, and key social networking tools.

In summary: establish context, find commonality, and seek a mutually-beneficial connection with someone.

Finished with 5 personal stories about networking. Contact me @skanwar or http://sati.sh if you want to hear them too.

Networking 102 (It's not who you know)

  1. 1. 1<br />2<br />Social Networking 10<br />It’s not who you know,<br />it’s what you know about them,<br />and what you can do for them<br />Satish Kanwar<br />November 23, 2009<br />
  2. 2. Hello<br />My name is<br />Satish Kanwar and I’m<br />a work in progress in<br />Scarborough Toronto, Canada<br /><ul><li>Entrepreneur
  3. 3. Marketer
  4. 4. Geek
  5. 5. Go-Getter
  6. 6. Friend
  7. 7. Evangelist
  8. 8. Listener
  9. 9. Dreamer
  10. 10. Speaker</li></li></ul><li>Yesterday<br />I worked in community marketing<br />at Microsoft Canada<br /><ul><li>BBA at UTSC ‘08
  11. 11. Partner at Vdot Media
  12. 12. Co-op at HP Canada
  13. 13. Co-op at Microsoft Canada</li></li></ul><li>Today<br />I create digital experiences<br />at Jet Cooper<br /><ul><li>Twestival Toronto
  14. 14. Business Model Gen TO
  15. 15. Impatient Theatre Improv</li></li></ul><li>The Basics<br />Easy as soup<br />
  16. 16. “You can make more friends in two months by becoming really interested in other people than you can in two years by trying to get other people interested in you.”<br />Dale Carnegie<br />
  17. 17. Networking<br />Development of productive relationships for<br />business or life<br /><ul><li>Find commonalities
  18. 18. Learn something
  19. 19. Share something</li></li></ul><li>Wait, but why?<br />Perspective<br />Expertise<br />Help<br />
  20. 20. Wait wait, but when?<br />Student<br />Employee<br />Entrepreneur<br />
  21. 21. Wait waitwait, but where?<br />Family<br />Friends<br />Events<br />Associations<br />Everywhere<br />
  22. 22. 1. Ready<br />Practice makes perfect<br />
  23. 23. Define success to start<br />What is your current role?<br />What role do you want to take?<br />What do you want to accomplish?<br />
  24. 24. Build your personal brand<br />What makes you YOU in this role?<br />What is unique and valuable about you?<br />What tools make you accessible?<br />
  25. 25. Elevator pitch<br />Hook, deliverables and benefits<br /><ul><li>Descriptors
  26. 26. Values
  27. 27. Target audience
  28. 28. Passions
  29. 29. Vision</li></li></ul><li>2. Set<br />Making your first move<br />
  30. 30. Master networkers<br />They actually care<br /><ul><li>Good intentions
  31. 31. Engage and listen
  32. 32. Curiosity and gratitude
  33. 33. Humility and confidence
  34. 34. Connect others
  35. 35. Always on</li></li></ul><li>Small talk<br />Keep the conversation flowing<br /><ul><li>Opening line
  36. 36. Point of common relevance
  37. 37. Work in the elevator pitch
  38. 38. Open-ended questions
  39. 39. Conclude with action</li></li></ul><li>Avoid<br />You can recover from any of these<br /><ul><li>Interrupting
  40. 40. Starting with the pitch
  41. 41. Interviewing the person
  42. 42. Irrelevant or inappropriate topics
  43. 43. Getting scared and running away *</li></ul>* Except this one<br />
  44. 44. Art of the handshake<br />Keep the conversation flowing<br />
  45. 45. 3. Go<br />Real magic is what you do with it<br />
  46. 46. Follow-up<br />Follow-up again<br />Follow-up again and again<br />Follow-up again, again and again<br />
  47. 47. Remember<br />It’s not annoying or uncalled for<br />It doesn’t have to be big or elaborate<br />It’s not going anywhere without a follow-up<br />
  48. 48. Reasons<br />There’s always at least one<br /><ul><li>Thank you
  49. 49. More questions
  50. 50. More sharing
  51. 51. Mentorship
  52. 52. Interests
  53. 53. Introductions
  54. 54. Happy birthday!</li></li></ul><li>Social Networking<br />Satish Kanwar likes this<br />
  55. 55. How to use them<br />Apply your personal brand<br />Create your pool of weak connections<br />Monitor and maintain your existing network<br />
  56. 56. Blog<br />Creating your personal hub<br />
  57. 57. LinkedIn<br />Social networking for business<br />
  58. 58. Facebook<br />Social networking for personal<br />
  59. 59. Twitter<br />Social networking for everything<br />
  60. 60. Storytelling<br />Are you afraid of the dark?<br />
  61. 61. Chapters<br />1. Approach at random – Student, 2007<br />2. Mentors for more – Student, 2008<br />3. Help without reason – Employee, 2008<br />4. Help without reason – Entrepreneur, 2009<br />5. Twitter for jobs – Entrepreneur, 2009<br />
  62. 62. Contact me<br />For anything, anytime,<br />anyway<br />Satish Kanwar<br />Twitter: @skanwar <br />Blog: http://sati.sh<br />Email: satish@jetcooper.com<br />

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