Before you can sell information products and services online building your credibility is key. Here are 10 tips on how to do it.

1. 10 WAYS TO BUILD A
CREDIBLE ONLINE
PRESENCE

2. You don’t have to
spend thousands
of dollars, but
professional
branding basics
like a logo and
website are a big
credibility booster
(avoid the free
blog and website
tools).
#1

3. Include “About Us”
and “Contact”
pages on your site.
Make sure there’s
a picture; people
want to know who
they are doing
business with.
#2

4. Share your awards
and education that
are relevant to your
work. (I started
including M.Ed. in my
social media profiles,
like LinkedIn and saw
an increase in the
number of times I
showed up in
people’s search
results.)
#3

5. Join relevant
organizations and
display your
membership on your
site. For example,
NSA(National
Speaker’s
Association) or other
organization logos on
your website can
boost your credibility.
#4

6. Create and publish
case studies that
highlight the results
you’ve helped
clients achieve.
They are great
ways to establish
your expertise with
the VIPs in your
niche.
#5

7. Collect and publish
testimonials from
your clients on your
website.Aim for
detailed
testimonials with
real names and
photos.
#6

8. Highlight any
traditional media
coverage. Share
any places you’ve
been featured like
newspaper or
magazine articles
or television
programs.
#7

9. Speak up. Going
along with the
crowd isn’t always
the right thing. If
you have an
opinion or advice
that is different than
most people in your
niche, share what
you know to be true
for you.
#8

10. Be strategic about
blogging. Seek out
guest blogging
opportunities on
influential blogs in
your niche.
Invite guest writers
from influential
blogs to post on
your own website.
#9

11. Maintain a
consistent online
business image.
Whether you’re
blogging or
participating in
social media, be
consistent.
#10

12. Are you an author, coach,
consultant or speaker looking for a
coach to help you market your
message without selling your
soul?
I’m a coach and champion for
women called to be
transformational teachers, leaders,
and messengers.
Learn more at
www.taigoodwin.com and grab
my free audio download: 3 Ways
to Get More Clients and Increase
Your Cash Flow.