Contessa Lopez Stage Two:  Building your Niche Network
Best Tools to use while Marketing yourself during a Job Search <ul><li>Be present on social networking sites  </li></ul><u...
Stages of Niche Marketing <ul><li>Discovering your Niche </li></ul><ul><li>Building your Niche Network </li></ul><ul><li>C...
Presentation Objectives  At the end of this training stage you will :  <ul><li>Understand networking and its role in Job S...
Networking   <ul><li>What is networking? </li></ul><ul><li>Who do I network with? </li></ul><ul><li>How do I create a netw...
<ul><ul><ul><li>Job Seeking Goal Chart </li></ul></ul></ul><ul><ul><ul><li>Job Searching Log Book </li></ul></ul></ul>
Job Seeking Goal Charts
Sources of Occupational Information  <ul><li>Occupational Outlook Handbook </li></ul><ul><li>America’s Career InfoNet  </l...
Sources for Job Hunting <ul><li>Internet </li></ul><ul><li>Employers </li></ul><ul><li>Classified Ads </li></ul><ul><li>Ca...
Building your “Niche” Network  <ul><li>Telephoning </li></ul><ul><li>E-mailing </li></ul><ul><li>Cold Calling </li></ul><u...
Q & A
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Building Your Niche Network

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  • Pass out Job Searching Log Book Networking Social – friends, family, acquaintances Career/Professional – past employers Organizational/Community – memberships,
  • Determine your ABC goals Actionable = have associated actions/steps to achieve goal Bounded = descriptive, distinct, and have a time line Compelling = desirable Develop a strategy ( Where to go &amp; Who to target) Businesses Organizations: Chambers of Commerce What sources to use Trade Publications Newspapers Consider possible roadblocks Develop Alternatives Take Action Do it: When you turn your skills into action, the successful result is an accomplishment Revisit your goals
  • Building Your Niche Network

    1. 1. Contessa Lopez Stage Two: Building your Niche Network
    2. 2. Best Tools to use while Marketing yourself during a Job Search <ul><li>Be present on social networking sites </li></ul><ul><li>Write a blog </li></ul><ul><li>Have a website </li></ul><ul><li>Join conversations about your industry </li></ul><ul><li>Become an expert in something </li></ul><ul><li>Register your name as a domain name </li></ul><ul><li>Actively network through social media </li></ul>9% 6% 17% 11% 25% 4% 26%
    3. 3. Stages of Niche Marketing <ul><li>Discovering your Niche </li></ul><ul><li>Building your Niche Network </li></ul><ul><li>Creating your Niche Marketing Tools </li></ul><ul><li>Selling your Niche </li></ul>
    4. 4. Presentation Objectives At the end of this training stage you will : <ul><li>Understand networking and its role in Job Searching </li></ul><ul><li>Determine who to network with? </li></ul><ul><li>Be able to Create & Benefit from Networking Tools </li></ul><ul><li>Build Network Sources </li></ul><ul><li>Use Social Media Sites to Communicate with your </li></ul><ul><li>Network </li></ul>
    5. 5. Networking <ul><li>What is networking? </li></ul><ul><li>Who do I network with? </li></ul><ul><li>How do I create a network ? </li></ul>
    6. 6. <ul><ul><ul><li>Job Seeking Goal Chart </li></ul></ul></ul><ul><ul><ul><li>Job Searching Log Book </li></ul></ul></ul>
    7. 7. Job Seeking Goal Charts
    8. 8. Sources of Occupational Information <ul><li>Occupational Outlook Handbook </li></ul><ul><li>America’s Career InfoNet </li></ul><ul><li>Trade Publications </li></ul><ul><li>The Directory of Associations </li></ul><ul><li>Occupational Outlook Handbook’s 11 major clusters </li></ul><ul><li>North American Industrial Classification System (NAICS) </li></ul><ul><li>Directories </li></ul><ul><li>Indexes </li></ul><ul><li>Chambers of Commerce </li></ul><ul><li>Trade Publications </li></ul><ul><li>Newspapers </li></ul>
    9. 9. Sources for Job Hunting <ul><li>Internet </li></ul><ul><li>Employers </li></ul><ul><li>Classified Ads </li></ul><ul><li>Career/Placement Centers </li></ul><ul><li>Employment Agencies </li></ul><ul><li>Government Sites </li></ul><ul><li>Macomb County Small Business & Technology Development Center </li></ul><ul><li>The Library </li></ul><ul><li>Newspaper Articles </li></ul><ul><li>National Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Internet </li></ul>Typical Sources for Job Hunting Atypical Sources for Job Hunting
    10. 10. Building your “Niche” Network <ul><li>Telephoning </li></ul><ul><li>E-mailing </li></ul><ul><li>Cold Calling </li></ul><ul><li>Direct Mailing </li></ul><ul><li>Volunteer </li></ul><ul><li>Join conversations about your industry </li></ul><ul><li>Actively network through social media </li></ul><ul><li>Be present on social networking sites </li></ul>
    11. 11. Q & A

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