Online Review: the Word of Mouth
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Online Review: the Word of Mouth

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Online Review: the Word of Mouth Online Review: the Word of Mouth Presentation Transcript

  • ONLINE REVIEW: the Word of Mouth By Suji Lee Picture by Florida BD on Flickr
  • How do people determine whether a product is worth the money they pay or know their true value? Picture by Al Shep on Flickr
  • With the lack of knowledge towards the product, the purchased items often end up in the garbage. Picture by Tegan Rae Schneider on Flickr
  • Then, how can we avoid these wastes? Picture by Ethan Lofton on Flickr
  • Online reviews are great resources in choosing the appropriate item and knowing its quality. Picture by wetwebwork on Flickr
  • With its various perspectives towards an item, one is able to judge its usefulness for his/ her Picture by Seth Sawyers on Flickr
  • #1: SHOPPING Picture by Sudarsan Gopalan on Flickr
  • Online product reviews have been helpful in selecting the right size, colour and design. Picture by Lauren Macdonald on Flickr
  • According to 2013 General Electric Capital Major Purchase Shopper Study, 81%of the consumers have researched online prior to their purchase. Picture by Odgaard Library on Flickr
  • #2: RESTAURANTS Picture by Stephanie Asher on Flickr
  • Online restaurant review websites like Yelp shows the ratings and comments for the quality of the restaurant. Picture by Premasagar on Flickr
  • O n T A S T E Picture by Suji Lee
  • On ENVIRONMENT Picture by Pete Sieger on Flickr
  • And… On SERVER’S ATTITUDE Picture by Just Ard on Flickr
  • An extra half-star rating on 1 to 5 star scale improves 49% of the restaurant’s sales. Picture by shellygrll on Flickr
  • #3: BOOKS Picture by az on Flickr
  • Although the storyline and the little summary of the book on the cover page may seem very intriguing, the actual quality of the story is unknown until the readers actually read it. Picture by Blinde 8 on Flickr
  • From the online book review, the readers are able to evaluate the worthiness the book by other readers’ comments. Picture by David Melchor Diaz on Flickr
  • Online reviews allow for a summary with the various aspects of the product, which leads to a better choice within the similarly categorized items. Picture by anyjazz65 on Flickr
  • Picture by WOMMA on Flickr
  • Hence, the online communication by writing and reading the review reduces the waste of money and time of going back and the times of disappointment. Picture by stephbarlow on Flickr
  • References • http://www.retailingtoday.com/article/study-81- research-online-making-big-purchases • http://www.bizreport.com/2012/09/berkeley-research- reveals-importance-of-online-reviews-to-re.html • http://www.searchenginepeople.com/blog/12-statistics- on-consumer-reviews.html • http://searchengineland.com/study-72-of-consumers- trust-online-reviews-as-much-as-personal- recommendations-114152 • http://www.reviewpro.com/reputation-research- statistics-2767 • All images found from Flickr under the Creative Common License Picture by Anji Johnston on Flickr