1. ONLINE REVIEW:
the Word of Mouth By Suji Lee
Picture by Florida BD on Flickr

2. How do people determine whether a
product is worth the money they
pay or know their true value?
Picture by Al Shep on Flickr

3. With the lack of knowledge
towards the product, the
purchased items often end
up in the garbage.
Picture by Tegan Rae Schneider on Flickr

4. Then, how can we
avoid these wastes?
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5. Online reviews are great resources
in choosing the appropriate item
and knowing its quality.
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6. With its various perspectives
towards an item, one is able
to judge its usefulness for his/
her
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7. #1: SHOPPING
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8. Online product reviews have been helpful in
selecting the right size, colour and design.
Picture by Lauren Macdonald on Flickr

9. According to 2013 General Electric Capital Major
Purchase Shopper Study, 81%of the consumers
have researched online prior to their purchase.
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10. #2: RESTAURANTS
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11. Online restaurant review
websites like Yelp shows the
ratings and comments for
the quality of the restaurant.
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12. O
n
T
A
S
T
E
Picture by Suji Lee

13. On ENVIRONMENT
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14. And…
On SERVER’S ATTITUDE
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15. An extra half-star rating on 1 to 5 star scale
improves 49% of the restaurant’s sales.
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16. #3: BOOKS
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17. Although the storyline and the little
summary of the book on the cover
page may seem very intriguing, the
actual quality of the story is unknown
until the readers actually read it.
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18. From the online book review, the readers
are able to evaluate the worthiness the
book by other readers’ comments.
Picture by David Melchor Diaz on Flickr

19. Online reviews allow for a summary with
the various aspects of the product,
which leads to a better choice within
the similarly categorized items.
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20. Picture by WOMMA on Flickr

21. Hence, the online communication by
writing and reading the review reduces
the waste of money and time of going
back and the times of disappointment.
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22. References
• http://www.retailingtoday.com/article/study-81-
research-online-making-big-purchases
• http://www.bizreport.com/2012/09/berkeley-research-
reveals-importance-of-online-reviews-to-re.html
• http://www.searchenginepeople.com/blog/12-statistics-
on-consumer-reviews.html
• http://searchengineland.com/study-72-of-consumers-
trust-online-reviews-as-much-as-personal-
recommendations-114152
• http://www.reviewpro.com/reputation-research-
statistics-2767
• All images found from Flickr under the Creative Common
License
Picture by Anji Johnston on Flickr