How to Reward Loyal Customers


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While many brands use loyalty rewards programs all year long, the holiday season is a nice time to remind your customers that you value their business, and to go above and beyond the standard loyalty reward with something seasonally special.

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How to Reward Loyal Customers

  1. 1. How to Reward Your Customers this Christmas
  2. 2. Why Reward Customers at Christmas? ‘Tis the season for giving, and Christmas is a good time to thank your customers and remind them you value their business. There are many creative ways to reward your customers at Christmas: • • Longevity: Select customers who have been with the company for more than 3 -years and offer them a thank you gift • 2 80/20 approach: Give something back to the 20% of customers who generate 80% of your revenue Random goodwill: Select a group of customers at random and make a big splash in hopes the goodwill will extend throughout their entire customer base
  3. 3. WestJet’s Holiday Rewards Touched Millions ! Canadian airline WestJet surprised customers flying from Hamilton and Toronto to Calgary with personalized gift deliveries by Santa. They set up a live Santa video booth at departure terminals asking customers to share their Christmas wishes. • Christmas miracle video received over 7 million views on YouTube in two days, surpassing the 200,000-view goal • A contest allowed anyone to enter to win airfare for two anywhere WestJet flies by sharing the video on Twitter
  4. 4. WestJet’s Christmas Miracle Video • 4
  5. 5. If delivering personalized gifts to your customers isn’t feasible for your brand, here are some other ways you can reward your customers this Christmas 5
  6. 6. Christmas Greeting Cards In this electronic age, there’s something sweet about receiving an actual card in the mail from one of your favourite brands. Especially a creative card, like this one from agency Teehan + Lax, which has become known for its comedic Christmas cards 6
  7. 7. VIP Shopping Night Invite your valued customers to a VIP shopping night, with special discounts, gifts and prizes. U.S. department store Nordstrom hosts a Holiday Private Shopping Party for its Fashion Rewards members. It shuts down the store to the public, and offers food, entertainment, and of course, discounts. 7
  8. 8. Gift Cards Some retailers offer a bonus gift card with purchase, like Australian department store David Jones, which offered in-store and online customers $20, $30, $40 and $50 gift cards with specific purchase amounts 8
  9. 9. Fan-gated Contests Run a contest just for your fans or a sweepstakes that enables you to build up a loyal customer base, like this promotion by Ocean’s, which gives fans the chance to win gift baskets and travel bags for the holiday season 9
  10. 10. We can help you launch a promotion designed to reward your loyal customers and build new ones with our social promotions platform ! ! Contact us for details !