This document provides tips for rewarding customers during the Christmas season. It discusses how WestJet surprised customers on select flights with personalized Santa gifts that generated over 7 million YouTube views. Additionally, it offers other reward ideas such as sending Christmas cards, hosting a VIP shopping night with discounts, giving gift cards with purchase amounts, running fan-gated contests for chances to win prizes, and using a social promotions platform to design a customer loyalty program. The overall document gives businesses suggestions for showing appreciation to customers during the holidays.