Your Promotions Checklist
!
!
!

Everything you need to launch 

a contest or sweepstakes today
Kickstart Your Promotions Plan
Running a contest or sweepstakes has never been
easier. All you need is a concept, a prize ...
Your Conceptual Framework

3
Promotion Goals
What is the aim of your contest or sweepstakes?
Are you looking to raise awareness of your brand and reach...
Contest vs. Sweepstakes

!

Decide whether you’re going to run a contest or a sweepstakes. Are you
looking for new fans? T...
Your Concept
Your contest or sweepstakes needs a conceptual framework.
Here are a few ways you could structure your promot...
Prizes
Prizes can make or break a contest or sweepstakes, and although an
engaging concept is crucial, a great prize can b...
Winner Selection
How will you choose your winners?
Random draw: If you’re running
a simple sweepstakes, then you
will draw...
Channel(s)
Do you want to run your promotion on a standalone microsite, as part of
your Facebook page, or across multiple ...
Your Materials

10
Content
Write up a clear and engaging description of your promotion including:
Entry criteria
Deadline
Prizing
Judges
Link...
Visuals
Visual collateral will bring added appeal to your promotion, and
can include:
A banner image
A video introduction
...
Your Platform

13
What to Look For
A ready-made SaaS platform that is flexible, customizable and works
across multiple channels will allow yo...
What to Look For
Customizable content: You’ll want the ability to customize your
content to effectively reflect your brand m...
We can help you get your contest or sweepstakes
launched quickly! Our social promotions platform
makes getting results eas...
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Your Promotions Checklist - Everything You Need to Launch a Contest or Sweepstakes Today

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If you want to kickstart your marketing efforts with a social promotion that drives results, this handy checklist will allow you to do so quickly and easily. With a few simple decisions and items at the ready, you can launch your promotion today

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Your Promotions Checklist - Everything You Need to Launch a Contest or Sweepstakes Today

  1. 1. Your Promotions Checklist ! ! ! Everything you need to launch 
 a contest or sweepstakes today
  2. 2. Kickstart Your Promotions Plan Running a contest or sweepstakes has never been easier. All you need is a concept, a prize and a platform With a few simple decisions and items at the ready, you can launch your promotion today! This handy checklist will help you kickstart your marketing efforts with a social promotion that drives results. Ready? Let’s get started! 2
  3. 3. Your Conceptual Framework 3
  4. 4. Promotion Goals What is the aim of your contest or sweepstakes? Are you looking to raise awareness of your brand and reach a broader audience by giving away an exclusive experience (like this)? Are you looking to get participants more engaged in with your brand by interacting directly with your product (like this)? Start by clarifying your goals, whether they involve: Brand exposure Lead generation Customer engagement Sales Other 4
  5. 5. Contest vs. Sweepstakes ! Decide whether you’re going to run a contest or a sweepstakes. Are you looking for new fans? Try a sweepstakes. Are you looking for more engagement? A contest is the way to go Sweepstakes: A random prize draw in which participants enter their name for a chance to win Contest: Requires a test of skill or talent. Typically, participants must submit some form of usergenerated content. Winners may be determined by public voting or by judges 5
  6. 6. Your Concept Your contest or sweepstakes needs a conceptual framework. Here are a few ways you could structure your promotion: Enter to win sweepstakes Visual submission contest (best photo, design, logo, video, etc.) Written submission contest (best story, idea, dream scenario, wishlist, etc.) Sharing contest (participants must share the contest or their entry on social media) Hashtag contest (participants must use a specific hashtag with their submission) 6 !
  7. 7. Prizes Prizes can make or break a contest or sweepstakes, and although an engaging concept is crucial, a great prize can be just the hook required to entice participants to enter Do your prizes: Fit your brand image? Appeal to your customers, and the customers you’d like to attract? Fit the level of engagement required of your participants? If your barrier to entry is high, then you’ll need a really great prize to motivate people to participate 7
  8. 8. Winner Selection How will you choose your winners? Random draw: If you’re running a simple sweepstakes, then you will draw your winner randomly Voting: Get the public involved in helping to choose the winner by voting on their favourite submissions Judges: Recruit a panel of judges to make the final selection of winners in your contest. Getting celebrity judges on-board is an excellent way to attract participants Voting and Judging: Start with a round of public voting to narrow down your shortlist of best entries, then have a panel of judges pick the top winners 8
  9. 9. Channel(s) Do you want to run your promotion on a standalone microsite, as part of your Facebook page, or across multiple social channels? You’ll want to have a sense of where your audience is as well as where and how they’re most likely to interact with your brand. Choose your channel: Standalone microsite: Launch a free-standing branded site if you’re looking to design a unique user experience, set a custom URL and enable mobile compatibility Website embed: Embed your promotion directly within a page of your website as an HTML iFrame Multi-channel: Run your promotion on Facebook, Twitter, Instagram or pull in entries from multiple social channels 9
  10. 10. Your Materials 10
  11. 11. Content Write up a clear and engaging description of your promotion including: Entry criteria Deadline Prizing Judges Link to your website if applicable 11
  12. 12. Visuals Visual collateral will bring added appeal to your promotion, and can include: A banner image A video introduction A complete CSS style sheet to create a custom branded design 12
  13. 13. Your Platform 13
  14. 14. What to Look For A ready-made SaaS platform that is flexible, customizable and works across multiple channels will allow you to launch your promotion in hours rather than days or weeks. Here’s what to look for in a SaaS platform: DIY builder: A do-it-yourself interface will allow you to put your promotion together without having to know any code Analytics integration: Be able to capture key data like traffic, engagement and conversions, or integrate Google Analytics directly within your promotion Mobile-friendly: The percentage of global web traffic coming from mobile is growing every day. Ensuring your promotion is mobileoptimized will allow you to access your mobile audience 14
  15. 15. What to Look For Customizable content: You’ll want the ability to customize your content to effectively reflect your brand messaging. This may include customizing entry forms, thank you messages and share messages Customizable CSS: Templates and themes are great if you’re on a tight timeline, but if you’d like to integrate your visual brand into your promotion, choose a solution with a customizable design Customer support: Prefer one-to-one assistance over instructional videos? Then select a company that will walk you through your setup over the phone or online anytime you need assistance. 15
  16. 16. We can help you get your contest or sweepstakes launched quickly! Our social promotions platform makes getting results easy ! ! Learn more
 http://www.strutta.com/features/ ! Contact us for details http://www.strutta.com/contact/ ! www.strutta.com

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