The Social Marketer's Essential Toolkit


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Everyday, tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in. But there are a few timeless tools you should have in your arsenal that will make your job easier and your results better, even as the latest bells and whistles sail on by

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The Social Marketer's Essential Toolkit

  1. 1. The Social Marketer’s Essential Toolkit ! ! !
  2. 2. Build Your Social Marketing Toolkit The pace of change in social marketing is lightening speed Tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in After all, there are only so many hours in the day, and if you tested every new tool and read every instructional blog post that crossed your screen, you’d never be able to get your job done 2
  3. 3. Build Your Social Marketing Toolkit There are a few timeless tools you should have in your arsenal These tools have been the stalwarts of the social media practitioner and will make your job easier and your results better, even as the latest bells and whistles sail on by 3
  4. 4. Social Media Monitoring 4
  5. 5. Social Media Monitoring Tools Social media listening and content monitoring go handin-hand for social media marketers They both boil down to being plugged in to the latest happenings in your industry - whether it’s breaking news, popular blogs or social sentiment toward your brand To keep up with the never-ending stream of content, comments and social media mentions, here’s what you’ll want to have in your arsenal of tools… 5
  6. 6. Social Media Dashboard Manage all your social media channels from one main dashboard Two of the most popular tools in this space are Hootsuite and Buffer Both allow you to share posts on multiple channels, track likes, shares and mentions, and schedule updates in advance 6
  7. 7. Content Aggregator Since Google shut down its RSS reader, many RSS enthusiasts have migrated over to Feedly, which aggregates content from RSS feeds and social channels for ! web browsers, Android and iOS A content aggregator allows you users to stay up-to-date on your favourite sites all in one place 7
  8. 8. Mention Tracker Keep track of what others are saying about your brand by signing up to receive alerts whenever someone ! mentions your chosen keywords online A comprehensive tool like Mention makes it possible to track and respond to mentions in real time 8
  9. 9. Influence Tracker Tapping into the power of social media influencers has become a key part of an online marketer’s strategy. But before you can engage and collaborate with your influencers, you have to know who they are Numerous tools exist to help you identify and engage with your influencers. Klout applies a score out of 100, while Traacker and Little Bird offer identification and monitoring tools for your influencer stream 9
  10. 10. Content Creation 10
  11. 11. Content Creation Tools Content marketing has become one of the most powerful ways to attract an audience in the social media space Pull them in with free insights and resources, and watch them convert to paying customers These tools will help you create compelling and beautiful content that generates attention and drives leads… 11
  12. 12. Document Editing When an idea hits, you’ll want to be able to capture it no matter where you are You’ll need the ability to write or edit on any device, in any location, and maybe even collaborate on it with a team Storing your content in the cloud makes this easy. Try Google Drive to create cloud-based documents, and Dropbox or Copy to share content that’s too large for e-mail 12
  13. 13. Image Editing Images are key to great content, but you don’t have to have professional images, as long as you can do basic touch ups and enhancements Numerous online editing tools allow you to make average images better, create collages or put together illustrated quotes and infographics Try PicMonkey for editing and collages and Easely for creating infographics 13
  14. 14. Keyword Research Hyper-optimization of content around specific keywords is a thing of the past, but keyword research is still an effective way to brainstorm content ideas Ubersuggest takes a base short-tail keyword, (such as “red sneakers”,) and makes long-tail keyword suggestions based on what people are actually searching for If you have an account, Google Adwords also includes helpful keyword research tools 14
  15. 15. Results Measurement 15
  16. 16. Results Measurement Tools The beauty of working in the digital space to drive leads, increase engagement and boost conversions is that all of your efforts are measurable, so you can figure exact what works and what doesn’t These tools will help you capture and contextualize the key metrics you need to regularly measure your results… 16
  17. 17. Analytics Tracking Measuring your results is critical to effective social marketing, and allows you to see what’s working and what isn’t so that you can tweak as you go ! There’s no better free tool than Google Analytics for website and campaign traffic, and as such, it is accepted by most as the industry standard Many social media channels have built-in tracking tools that are also useful (for example, Facebook Insights) 17
  18. 18. Lead Tracking If your focus is inbound marketing, you’ll want to want to be able to see where your leads are coming from - whether it’s a specific blog post, a PPC ad or a social promotion Lead tracking tools like KISS Metrics and Marketo are invaluable for this 18
  19. 19. Surveys Use surveys to gauge customer sentiment toward your product or service, gain insight into your website ! experience, or simply ask questions SurveyMonkey is a great tool with a wide range of solutions based on your budget and organization size 19
  20. 20. Inbound Marketing 20
  21. 21. Inbound Marketing Tools Driving in-bound leads require a multi-channel approach to building out your sales funnel. And when you’re constantly feeding those channels with content, offers, ads and promotions, you need to be able to see which ones are converting. These tools will help you track and measure your efforts… 21
  22. 22. The Swiss Army Knife As many aspects of inbound marketing often intersect, using multiple tools can be expensive and difficult to ! manage An all-encompassing solution such as Moz Analytics can help you monitor inbound marketing efforts Moz offers link profile analysis, technical website analysis and social media monitoring and outreach tools, among other things 22
  23. 23. E-mail Campaigns Setting up and sending out e-mail campaigns is still an important part of the marketing mix ! Cloud-based mail management tools like Mailchimp make it easy to manage your lists, create custom templates and monitor your key metrics 23
  24. 24. Link Profile Analysis An important aspect of the search engine ranking aspect of inbound marketing is your website’s link profile, otherwise known as the websites that link back !to yours A platform such as ahrefs will show you a complete overview of backlinks to your website, and gives you the opportunity to do the same for any other website as well 24
  25. 25. Rank Tracking Although your website’s ranking in search results is less relevant in real terms than the actual traffic you are receiving, search ranking can be an important metric to ! track the efficacy of inbound marketing tactics Authority Labs is a great service for this purpose 25
  26. 26. Social Promotions Sweepstakes and contests are excellent ways to build your list and engage and reward your customers, but can take time to build from scratch ! A SaaS platform that is flexible, customizable and works across multiple channels will allow you to launch your promotion quickly, engage your influencers, collect data and build relationships 26 Strutta’s social promotions platform is the leading SaaS solution for powering promotions that get results
  27. 27. We can help you get your contest or sweepstakes launched quickly! Our social promotions platform makes getting results easy ! ! Learn more ! Contact us for details !