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  • Introduction to Information Architecture & DesignSchool of Visual Arts | Winter 2010Robert StribleyMail Box Planes - Photo: Flickr.com/stribs
  • Aussie-Style Liquorice,Razorfish War Room
  • Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  • Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Owl butterfly at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  • Prints from EuropasbekanntesteSchmetterlinge (ca. 1895), by Dr. F. Nemos – “Europe’s best-Known Butterflies” – link is to a PDF, 77 MB, 179 pages
  • Navigation, interaction design, art/science, discipline/community
  • Or not.
  • The 2010 Summit is in Phoenix, AZPartially adapted from: “A brief history of information architecture” by Peter MorvilleInformation Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
  • Using architectural plans as a metaphor for an IA’s work
  • Photo: Flickr.com/stribs
  • User Research in Copenhagen’s Elderly Homes - http://www.localhiddenvariable.com/ciid/user-research-in-copenhagens-elderly-homes/
  • http://www.flickr.com/photos/yandle/3231980616/sizes/l/
  • Discovery: Competitive Review – or Audit
  • Goals and data from focus groups, stakeholder interviews, etc – including user behaviors and opinions
  • Wikipedia: Cluster analysis or clustering is the assignment of a set of observations into subsets (called clusters) so that observations in the same cluster are similar in some sense
  • As part of our analysis of the user research, we mapped the participants onto the behavioral matrix identified. The mapping revealed clusters of people with a similar observed behavior. These clusters helped us to determine key attributes for the personas.
  • Ordering lunch on a Virgin America flight - http://www.flickr.com/photos/stribs/sets/72157603319502113/ - Photo: stribs
  • http://www.flickr.com/photos/cannedtuna/
  • Nathan Shedroff is Program Director of the MBA in Design Strategy program at the California College of the Arts. His books include Experience Design 1, Making Meaning, and contributing to Richard Saul Wurman's Information Anxiety 2. Advisor for Rosenfeld Media
  • http://www.flickr.com/photos/stribs/sets/72157603319502113/
  • http://www.flickr.com/photos/stribs/sets/72157603319502113/
  • http://flickr.com/photos/huladancer22/530743543/
  • Adapted from Atsushi HASEGAWA’s The 7 Navigation Types of Web Siteshttp://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site
  • Head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) was one of the most influential industrial designers of the late 20th century
  • Northern End of the High Line, NYC – Photo: Flickr.com/stribs

SVA Summer 0710 SVA Summer 0710 Presentation Transcript

  • Introduction to Information Architecture & DesignSchool of Visual Arts | Summer 2010Robert Stribley
  • Introduction
  • Introduction
    Aussie-Style Liquorice
  • Intro
    Introduction
    Robert Stribley
    I’m an senior information architect at Razorfish,
    writer of music and arts reviews,
    producer/promoter for a variety show,
    photographer of various things
  • Intro
    Robert Stribley
    I’ve worked with clients such as,
    Bank of America, Smith Barney, Wachovia
    Boston Scientific, Nasonex
    Choice Hotels
    Computer Associates, EMC
    Ford
    Nextel
    Travel Channel, Women’s Wear Daily
    Introduction
  • Intro
    About You
    What’s your name?
    What do you do for work?
    What do you do for fun?
    • Coffee, tea or bottled water?
    Introduction
  • Intro
    Introduction
    Goals of this workshop
    Understand the basic concepts of user experience design
    Experience the general process and techniques used on a design project
  • Butterfly on the New York City Highline
  • Pattern Recognition:
    In cognitive psychology, the ability to identify familiar forms within a complex arrangement of sensory stimuli 
    Butterfly on the New York City Highline
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory. 
  • Butterflies at the American Museum of Natural History’s Butterfly Conservatory. 
  • Owl butterfly at the American Museum of Natural History’s Butterfly Conservatory. 
  • Prints from EuropasbekanntesteSchmetterlinge(ca. 1895), by Dr. F. Nemos
  • Agenda
  • Agenda
    Agenda
    Morning
    Background
    User Research
    Our Project
    Competitive Review
    Personas
    Lunch
  • Agenda
    Agenda
    Afternoon
    Card Sorting
    Design Concepts
    Grids
    Sketches
    Q&A
  • Background
  • Background
    Background: Defining IA
    in•for•ma•tionar•chi•tec•ture n.
    • The combination of organization, labeling, and navigation schemes within an information system.
    • The structural design of an information space to facilitate task completion and intuitive access to content.
    • The art and science of structuring and classifying web sites and intranets to help people find and manage information.
    • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
    Navigation
    Interaction
    Art/Science
    Discipline/ Community
    Information Architecture for the World Wide Web (1st Edition), p . 4, Rosenfeld and Morville
  • Background
    Background: Defining IA
    The Information Architecture Institute defines information architecture as “the art and science of organizing and labeling websites, intranets, online communities and software to support usability.”
  • Background
    Background: Defining IA
    "It's hard to say who really is an information architect. In some sense, we all are.”
    — Alex Wright, Author Glut
  • Background: History
    A Brief History of IA
    1975
    Richard Saul Wurman coined the term “information architecture” to describe the field now more likely described as “information design”
    1994
    Formation of Argus Associates in Ann Arbor, WI, the first firm devoted to IA
    1998
    First edition of Peter Morville and Lou Rosenfeld’s Information Architecture for the World Wide Web, affectionately known as “The Polar Bear” book
  • Background: History
    A Brief History of IA
    2000
    • First IA Summit, Boston, MA – Defining Information Architecture
    2002
    • Boxes & Arrows, online journal for information architects goes live
    • 3 new books on IA published, including Jesse James Garrett’sThe Elements of User Experience
    2009
    • 10th Annual IA Summit held in Memphis, TN
    Partially adapted from: “A brief history of information architecture” by Peter Morville and Information Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
  • Design Process
  • Design Process
    context
    IA
    users
    content
  • Design Process
    interface
    information architecture
  • Design Process
    skin
    (sexy)
    skeleton
    (supportive)
  • Design Process
    Design Process
    metaphor: architectural plans
    Flickr.com: Cornell University Library
  • Design Process
    The goal of user experience (or user centered) design
    Communicate a message that allows users to accomplish their goals easily, simply, and rapidly.
    Design Process
  • Design Process
    Design Process
    Discovery
    Design
    Definition
    Development
  • Design Process
    Design Process
    Discovery
    Design
    Definition
    Development
    • Stakeholder interviewers
    • Business requirements
    • Competitive & comparative audits
    • User research
    • Site inventory
  • Design Process
    Design Process
    Discovery
    Design
    Definition
    Development
    • Persona/scenario development
    • Content & meta data audits
    • Card sorts
    • Use cases
    • Moodboards
    • Creative brief
    • Sketching
    • UX Brief
  • Design Process
    Design Process
    Discovery
    Design
    Definition
    Development
    • Site maps
    • Task flows
    • Wireframes
    • Stakeholder reviews
    • Prototypes
    • Usability testing
    • Visual design
  • Design Process
    Design Process
    Discovery
    Design
    Definition
    Development
    • Functional specifications
    • Quality assurance
    • Site development
  • Background
    Deliverables
    IA Deliverables
    discover
    design
    define
    requirements document
    sketches
    site map
    comparative/competitive
    review
    personas
    wireframes
    feature/functionality
    inventory
    user flows
    prototype
    experience brief
    use cases
  • Background
    Deliverables
    IA Deliverables
    discover
    design
    define
    requirements document
    sketches
    site map
    comparative/competitive
    review
    personas
    wireframes
    feature/functionality
    inventory
    user flows
    prototype
    experience brief
    use cases
    visual design
  • Our Project
  • Our Project
    What to do?
  • Our Project
    Events.comwants to revamp its website to become the go-to online resource people wanting to both attend and promote events across the United States.
    Our Project
  • Discover
  • User Research
    User Research in Copenhagen’s Elderly Homes
  • User Research
    “Through research, we aim to learn enough about the business goals, the users, and the information ecology to develop a solid strategy.”
    Louis Rosenfield & Peter Morville
    Discovery: User Research
  • User Research
    Discovery: User Research
    Flickr.com: yandle
  • User Research
    Methodology
    Focus Groups
    Surveys
    Interviews
    Goals
    Identify patterns and trends in user behavior, tasks, preferences, obstacles.
    Discovery: User Research
  • User Research
    Class Exercise: Survey Questions
    How do you learn about events in NYC?
    What type of events are you interested in?
    What’s more important to you:
    Price
    Type of Event
    Location
    Date
    How often do you attend the events?
    Do you ever need to promote an event?
    Do you ever invite people to an event?
    Discovery:User Research
  • Competitive Review
  • Discovery: Competitive Audit
    “This type of assessment helps set an industry ‘marker’ by looking at what the competition is up to, what features and functionalities are standard, and how others have solved the same problems you might be tasked with.”
    Dorelle Rabinowitz
    Discovery: Competitive Review
  • Competitive Review
    Discovery: Competitive Review
    Methodology
    Usability Criteria
    Scorecard
    Heuristic Evaluation
    Goals
    Review and analyze competitor sites according to particular criteria
    Draw key findings, which can influence and guide IA through the design phase
    Also:
    Comparative Reviews
  • Competitive Review
    Discovery: Competitive Review
    Competitors
  • Competitive Review: Flavorpill
    Discovery: Competitive Review
    Flavorpill

    Flavorpill loves culture. We embrace the high-brow, low-brow, underground, mainstream, and everything in between — as long as it's good.
    A city guide for those who like to go out, Flavorpill publishes a daily update of worthwhile cultural-event listings, from art exhibits and readings to concerts, plays, and festivals.

    http://flavorpill.com/about
  • Competitive Review: Flavorpill
    Discovery: Competitive Review
    Home Page
    Search
    Recent Activity
    Our Pick
    What’s Happening Today
    Events calendar
    Featured Venue
    Featured Events
    Giveaways
    New York Guide
  • Competitive Review: Flavorpill
    Discovery: Competitive Review
    Navigation
    Primary
    • Events
    • Today
    • Editor Picks
    • Giveaways
    • Venues
    • Daily Dose
    • Flavorwire
    Secondary
    • City Dropdown
    Utility
    • Sign In/Sign Out
    • SignUp/ Profile
    • Follow Us (RSS, Facebook, Twitter)
    • Search
    • Search
    • Calendar
    • Filtering
    • Google maps
    • Comments
    • Profile
    Competitive Review: Flavorpill
    Discovery: Competitive Review
    Functionality
  • Going.com
    Competitive Review: Going.com
    Discovery: Competitive Review

    Going helps you find fun things to do and fun people to meet.
    Ever wish there were one place where you can find all the events around town?
    Want to know whether an event is worth going to and see who else likes it?
    Looking to meet some new people who are up for doing fun things?
    We felt the same frustration and decided to do something about it. The result is Going: we now have hundreds of events a day and thousands of people who are up for doing fun things.

    http://newyork.going.com/about_site
  • Home Page
    Post an Event
    Search
    Inbox
    Organizer Tools
    What’s Popular this Week
    City Feed
    Recession Busters
    Top Searches (tag cloud)
    Photo Booth
    Competitive Review: Going.com
    Discovery: Competitive Review
  • Competitive Review: Going.com
    Discovery: Competitive Review
    Navigation
    Primary
    • Things to Do
    • Places to Go
    • People to See
    Secondary
    • Recession Busters
    • More Cities
    Utility
    • Profile
    • Inbox
    • Post an Event
    • Search
    • Settings
    • Logout
    • Search
    • Calendar
    • Profiles
    • Picture rating
    • Who likes it?
    • Comments
    • Event posting and promoting
    • RSVP online
    • Buy tickets
    • Event filtering
    • Link to Google Maps
    Competitive Review: Going.com
    Discovery: Competitive Review
    Functionality
  • Discovery: Competitive Review
    NYCgo.com

    NYC & Company is New York City’s official marketing, tourism and partnership organization.
    Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world.

    http://nycgo.com/?event=view.footerArticle&id=49568
    Competitive Review: NYCgo.com
  • Competitive Review: NYCgo.com
    Discovery: Competitive Review
    Home Page
    • Search
    • This Week carousel
    • NYC Highlights
    • Events calendar
    • Recent News
    • Plan Your Trip
    • Deals & Offers
    • Filter by borough
    • My NYC profiles
  • Discovery: Competitive Review
    Navigation
    Primary
    • Top Attractions
    • What to Do
    • Where to Stay
    • Plan Your Trip
    • Deals
    • Broadway
    • NYC Restaurant Week
    • Free
    Secondary
    • Travel Trade
    • Meeting Planners
    • Membership
    • Press
    Utility
    • Search (with categories)
    • Language Selector
    • Temperature
    • Follow: Twitter, Facebook, Email
    Competitive Review: NYCgo.com
  • Competitive Review: NYCgo.com
    Discovery: Competitive Review
    Functionality
    • Search
    • Google maps
    • Calendar
    • Find an event
    • Filtering
    • MyNYC
  • Competitive Review
    Discovery: Competitive Review
    Key Findings
    • Search placed prominently on each site, sometimes with advanced search
    • Clear need for and emphasis on filtering of events
    • Calendars provide obvious benefit but are handled with varying degree of success
    • Maps also prove helpful, if not as necessary
    • Profiles and community features are also common, but handled with varying degrees of detail, success
    • Free events often highlighted/bubbled up
    • Event detail pages vary, may have maps, RSVP, sharing, rating, commenting functionality
    • The ability to add or promote an event is not always present or prominent
  • Competitive Review
    What else have we learned?
    • Who are the audiences of these sites?
    • What are the strengths of these sites?
    • What are their weaknesses?
    • How might another event site differentiate itself from these sites?
    Discovery: Competitive Review
  • Define
  • Personas
  • Definition: Personas
  • Personas
    “Personas summarize user research findings and bring that research to life in such a way that everyone can make decisions based on these personas, not based on themselves.”
    Steve Mulder
    Definition: Personas
  • Personas
    Characteristics of Effective Personas
    Varied and distinct
    Detailed
    Not weighed down with minutiae
    Tied into business-specific goals
    Backed by data
    Definition: Personas
  • Personas
    Methodology
    Cluster Analysis
    Goals
    Create a narrative based on real data to illustrate user behavior, motivations, goals
    Definition: Personas
  • Definition: Personas
    Big Budget
    Promoter
    Planner
    Small Budget
  • Personas
    Definition: Personas
    Sabrina, 27
    The party planner
    Location:
    Gramercy Park
    Attitude:
    Organized, outgoing
    Financial Perspective:
    Generous, bit of spendthrift
    Online Habits:
    Avid user of social networking sites, Twitter, Facebook, etc
    Quote:
    “I love getting bunches of friends together to attend all these NYC events. There’s so much great stuff to do in this city!”
    Big Budget
    Planner
    Promoter
    Small Budget
  • Definition: Personas
    Jerry, 44
    The out-of-towner
    Location:
    Cincinnati, OH
    Attitude:
    Casual, yet adventurous
    Financial Perspective:
    Moderate spender
    Online Habits:
    Utilitarian use of the Web to research trips, read about the arts and pay bills
    Quote:
    “I’m visiting the Big Apple with my wife and we want to check out some art-related events.”
    Big Budget
    Planner
    Promoter
    Small Budget
  • Personas
    Definition: Personas
    Donny, 38
    The local comedian
    Location:
    East Village
    Attitude:
    Laidback, loosely organized
    Financial Perspective:
    Frugal, paycheck to paycheck
    Online Habits:
    Spends time networking, promoting his act online, haunts comedy sites
    Quote:
    “I land a few comedy gigs around the city and I want to promote them better.”
    Big Budget
    Promoter
    Planned
    Small Budget
  • Personas
    Definition: Personas
    Jenny, 33
    The professional promoter
    Location:
    Williamsburg
    Attitude:
    Busy, disciplined, professional
    Financial Perspective:
    Healthy budget for promotions and
    advertising
    Online Habits:
    Heavy use of social networking sites both professionally and personally, shops online
    Quote:
    “I manage a few bands and DJs and I have to ensure they’re listed in the right, targeted places.”
    Big Budget
    Planned
    Promoter
    Small Budget
  • Class Exercise: Personas
    Each team is assigned a Persona.
    Discuss your persona to give us a good picture of who you are and what your behaviors are
    • Characteristics (likes, dislikes, etc.)
    • Goals
    • Obstacles/pain points
    Determine 3 tasks your persona might attempt to complete on Events.com
    Select a spokesperson to share your findings with us
    Definition: Personas
  • Lunch Break
  • Agenda
    Afternoon
    Card Sorting
    Sketches
    Wireframes
    Q&A
    Agenda
  • Card Sorting
  • Card Sorting
    Definition: Card Sorting
    “There are often better ways to organize data than the traditional ones that first occur to us. Each organization of the same set of data expresses different attributes and messages. It is also important to experiment, reflect, and chose which organization best communicates our messages.”
    Nathan Shedroff, Experience Strategist
  • Methodology
    Grouping and labeling with index cards, post it notes
    Goals
    Find names for groups of content based on user’s perspective
    Organize content more efficiently
    Definition: Card Sorting
  • Class Exercise: Card Sorting
    As individuals:
    Take 5 minutes to think of all events a person could attend
    Definition: Card Sorting
  • Class Exercise: Card Sorting
    Now:
    Take 2 or 3 minutes to organize your events into categories (group & label)
    Then we’ll share some categories
    Definition: Card Sorting
  • Design
  • Design Concepts
    Design Concepts
    Donald Norman, Co-Founder, Nielsen Norman Group
  • Design Concepts
    Key Concepts
    Affordance
    Mapping
    Constraints
    Visibility
    Feedback
    Design Concepts
  • 85
    Design Concepts
    Affordance
    “Perceived properties that determine how a thing is used [and] provide strong cues to the operations of things.”
    - Donald Norman
  • Design Concepts
    Design Concepts
    Mapping
    Relationship between two things
    http://flickr.com/photos/annavsculture/441610821/
  • Design Concepts
    Design Concepts
    Constraints
    Limitations that constrain possible interactions
    http://flickr.com/photos/hippie/2561854165/
  • Design Concepts
    Design Concepts
    Visibility
    “Just the right things have to be visible: to indicate what parts operate and how, to indicate how the user is to interact with the device.”
    - Donald Norman
    http://flickr.com/photos/huladancer22/530743543/
  • 89
    Design Concepts
    Design Concepts
    Feedback
    “Sending back to the user information about what action has actually been done, what result has been accomplished.”
    - Donald Norman
  • Conceptual Design
  • Conceptual Design
    Design: Conceptual Design
    Home Page
    Category Page
    Details Page
  • Grids
  • Grids
    Design: Grids
    “The true benefit of using a grid is that as you learn how to use a grid, you start to think systemically about the solutions you design. You start to try and see how various details can echo one another, how different regions of the canvas can be reused or used for similar things, how like elements can be grouped together.”
    KhoiVinh, design Director, NYTimes.com
  • Grids
    Design: Grids
  • Grids
    Design: Grids
  • Grids
    Design: Grids
  • Grids
    Design: Grids
    12 column grid
  • Grids
    Design: Grids
    3 columns of 4 units
  • Grids
    Design: Grids
    4 columns of 3 units
  • Grids
    Design: Grids
    6 columns of 2 units
  • Grids
    Design: Grids
    Variations of the 12 column grid
  • Grids
    Design: Grids
    Learn more about design by grids:
    960 Grid System
    960.gs
    Design by Grid
    www.designbygrid.com
    Hashgrid
    www.hashgrid.com
  • Navigation
  • Grids
    Design: Navigation
    Types of Navigation
    Site Structure – major nav
    Hierarchical – product families
    Function – sitemap privacy
    Direct – banner ad/shortcut
    Reference – related links
    Dynamic – search results
    Breadcrumb – location
    Step Navigation – sequence through forms/results
    Faceted Navigation – filters results
    Areas of Navigation
    • Global – universal header/footer
    • Local – left nav/right nav
    • Local content –text links, buttons
    Styles of Navigation
    • Rollover
    • Dropdown
    • Tabs
    Adapted from Atsushi Hasegagwa’s The 7 Navigation Types of Web Sites
  • Sketching
  • Design: Sketching
    Sketching Through the Ages
    1485-1487
    Ornithopter by Leonardo da Vinci
    2005
    Schematic representation of the major components of a helicopter by Richard Wheeler
  • Sketching
    Design: Sketching
    “There are techniques and processes whereby we can put experience front and center in design. My belief is that the basis for doing so lies in extending the traditional practice of sketching. ”
    - Bill Buxton
  • Sketching
    Design: Sketching
  • Sketching
    Design: Sketching
  • Sketching
    Design: Sketching
    Any guesses as to what this is a sketch of?
  • Twitter.com
    “twttr sketch”
    Sketching
    Design: Sketching
    Twitter
    [This sketch] has very special significance – it's hanging in the office somewhere with one other page.
    Whenever I'm thinking about something, I really like to take out the yellow notepad and get it down.
    – Jack Dorsey, Twitter
  • Sketching
    Design: Sketching
    Attributes of a Sketch
    • Quick
    • Timely
    • Inexpensive
    • Disposable
    • Plentiful
    • Clear vocabulary
    • Distinct gesture
    • Minimal detail
    • Appropriate degree of refinement
    • Suggest & explore rather than confirm
    • Ambiguity
    Bill Buxton
    Sketching User Experiences
  • Sketching
    Design: Sketching
    Methodology
    Draw
    Limit your time
    Don’t worry about mistakes or style
    Goals
    Benefit from the participation of your colleagues
    Quickly generate ideas and refine through iterations
  • Design: Sketching
    Class Exercise: Sketching & Wireframes
    In teams, sketch your ideas.
    Event Detail Page
    Design: Sketching
  • Design: Sketching
    Class Exercise: Sketching & Wireframes
    In teams, sketch your ideas.
    1) Event Detail Page
    2) Create & Promote an Event
    Design: Sketching
  • Design: Sketching
    Class Exercise: Sketching & Wireframes
    In teams, sketch your ideas.
    1) Event Detail Page
    2) Create & Promote an Event
    3) A Homepage
    Design: Sketching
  • Design: Sketching
    Design: Wireframes
    Develop
    Wireframe & Prototyping Tools
    Axure
    Dreamweaver
    InDesign
    Visio
  • Dieter Rams: 10 principles of good design
    Good design is…
    Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible.
    © Dieter Rams, amended March 2003 and October 2009
  • Wireframing/Prototype Tools:
    Adobe InDesign
    Axure
    Omnigraffle (Mac)
    Microsoft Visio
    Info
    Additional Resources
  • Books:
    Information Architecture for the World Wide Web – Louis Rosenfeld, Peter Morville
    Information Architecture: Blueprints for the Web – Christina Wodtke, Austin Govella
    The Elements of User Experience – Jesse James Garrett
    Designing Web Navigation: Optimizing the User Experience – James Kalbach, Aaron Gustafson
    Design of Everyday Things – Donald Norman
    Local Events:
    Dot DotDot, SVA Lecture Series
    IA Meetup
    Info
    Additional Resources
    Web Sites:
    • Alertbox
    • A List Apart
    • Boxes & Arrows
    Organizations:
    • Human Computer Interactions (HCI)
    • Interaction Designers Association (IxDA)
    • Usability Professionals Association (UPA)
    Further Studies:
    • Adaptive Path
    • The Information Architecture Institute
    • The IA Summit
    • Pratt – Course in Information Design
    • Nielsen Norman Group
    • Rosenfeld Media
    • User Interface Engineering
  • Q & A
  • Slideshare address:
    http://www.slideshare.net/stribs
    Additional credit:
    Thanks to Anh Dang
    Info
    Additional Info
  • The End.