How to Make Your WordPress Site Search Engine Friendly & Web Marketing Ready

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Even directly out of the box, WordPress is one of the most search engine friendly CMS's in existence. However it doesn't offer everything you need to make your site search engine friendly without doing a bit of customization. This presentation will show the audience how to make their site search engine friendly. We'll go through various settings and different plugins that are needed to truly prepare a WordPress website for a full-scale web marketing campaign.

Internet

@StoneyD
Stoney G deGeyter
@polepositionmkg
Make Your WordPress Site
SEARCH ENGINE
FRIENDLY
&
WEB MARKETING
READY

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
• @StoneyD
• +StoneydeGeyter
• linkedin.com/in/stoneygd
Web Presence
Optimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS ME
WebMarketingChecklist.com

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Setting Up Your Blog

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Choose a blogging platform
Platform Options
Cost
Easy CMS
Search
Friendly
Robust
Ownership
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Free blogging platforms
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Hosted blogging platforms
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Free
Um, it’s free
Easy set up
Easy templates, but similar
to others
Generic URL
Fast indexing in engines
You can be censored
Free versus hosted options
Hosted
Not so free
Requires technical set-up
Easy templates, yet highly
customizable
Custom URL
Promotion required
You own it
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
The decision is yours to make
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Setting up a hosted blog
Domain
Name
• Purchase
your
www.
Hosting
• Find
stellar
hosting
Install
• Set-up
blogging
software
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Installing WordPress
One-Click
Install 5-Minute
Install
Some hosts offer
Or use the
Installation tips:
• Install in the correct directory
• Find a theme to use
(or get a custom design)
SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Optimize WordPress for
Search

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Set the www.
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Allow search engines to index your site
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Set your URL structure
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Configure your meta information
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Clean up your head code
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Optimize your pages
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Redirect changed URLs
OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Optimize WordPress for Visitors

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Summary or full text?
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Offer related posts to read
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Allow comments?
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Allow visitors to subscribe to comment threads
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Prevent spam comments
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Engage with your readers
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Prep for social media
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Append custom message on end of posts
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Set up social sharing
OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Houskeeping

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Backup your database
HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Automatically find and fix broken links
HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Install Google Analytics
HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Cache site for faster page load
HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Establishing Your Message

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Find your target audience
Your audience determines your message.
ProfessionalsHobbyistsDIY-ersExecutivesBloggers Professionals
ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
What do you want them to learn?
Strategy
Knowledge
How-To
Tips and Tutorials
About You
Direction
ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Knowledge
News Events Specs Opinion
Education
How to Ways to Ideas for
Questions
Who What How When Where Why
Everybody is looking for something
ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Find keywords to find your readers
Searcher Interest Need
Business
Students
Hobbyists
Education
Information
Ideas
Strategy
Direction
Community
Every SEARCHER has an INTEREST in a specific NEED
ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
Understand searcher intent
Research
Purpose:
Deciding on
Needs
Shop
Purpose:
Comparing
Aspects
Buy
Purpose:
Looking at
Specifics
Info
Purpose:
Seeking
Knowledge
ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook
WebMarketingChecklist.com
Thank You!

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