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It's fairly simple to build your own website these days, but not necessarily easy to make a success of it. That's largely due to the apparent difficulty in getting your site on page one of Google when people search for your products or services. At Gask Ridge Press we routinely build sites for clients that appear right at the top of Google on day one, just like these damn rubber ducks. Search Engine Optimisation or SEO is of course the key to this success and is a subject fraught with fairy stories, mostly perpetuated by geeks who don't want you to know how easy it is. Now, with this in depth guide to DIY SEO, you needn't be a geek to take on this role yourself. It's OK if you're a geek though, we like geeks too.