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1. SEO START CHECKLIST
Boost Traffic on Your
Blog

2. PICKING A PRODUCT
ANALYZE YOUR PRODUCT. ARE YOU INTERESTED IN IT
YOURSELF? ‰ANALYZE YOUR MARKET. IS IT
OVERSATURATED? IS IT GROWING OR CHANGING? ‰IS IT
EASY TO ORDER YOUR PRODUCT FROM THE WEB? OR ARE
YOU SELLING COMMODITY DOG FOOD THAT IS EXPENSIVE
TO SHIP? ‰WHAT CAN YOU DO TO BE UNIQUE IN THE
MARKET? ‰WHAT CREATIVE AND ORIGINAL IDEAS CAN YOU
ADD TO YOUR SITE?

3. PICKING A DOMAIN NAME
• FOR NEW SITES: PONDER YOUR DOMAIN NAME CHOICE. DEPENDING
ON YOUR BRAND STRATEGY, IT SHOULD EITHER BE HIGHLY
BRANDABLE OR HAVE YOUR PRIMARY KEYWORDS IN IT. ‰CONSIDER
BUYING DIFFERENT DOMAIN NAMES FOR EACH TARGETED
LANGUAGE OR NICHE IN YOUR MARKET.

4. KEYWORD SELECTION
• USE KEYWORD TOOLS AND CUSTOMER FEEDBACK TO FIND THE MOST
TARGETED KEYWORD PHRASES FOR YOUR SITE. ‰DEVELOP GROUPED
THEMES OF KEYWORDS THAT REFLECT THE DIFFERENT SECTIONS OF YOUR
SITE. ‰KEEPING WITHIN A GROUPED THEME, CHOOSE DIFFERENT KEYWORDS
TO TARGET EACH PAGE

5. DOMAIN REGISTRATION & HOSTING
• CHOOSE AN ICANN ACCREDITED REGISTRAR. ‰REGISTER A .COM AS SOON AS
POSSIBLE. ‰REGISTER A COUNTRY’S TOP-LEVEL DOMAIN IF YOUR PRIMARY
MARKET IS LOCAL IN NATURE. ‰CHOOSE A HOST THAT SUPPORTS THE
TECHNOLOGY YOU WILL BE USING (ASP OR PHP, ETC.).

6. PAGE OPTIMIZATION
• PUT YOUR CHOSEN WORDS FOR EACH PAGE IN YOUR PAGE TITLE TAGS. MAKE
SURE YOUR PAGE TITLE TAG TEXT IS UNIQUE TO EACH PAGE. ‰WRITE A
DESCRIPTION FOR THE META DESCRIPTION TAG. MAKE SURE YOUR
DESCRIPTION IS UNIQUE TO EACH PAGE. ‰USE ONLY ONE H1 HEADER PER
PAGE, AND TARGET SIMILAR KEYWORD PHRASES AS THE ONES YOU
TARGETED WHEN WRITING THE PAGE TITLE. ‰USE SUBHEADERS H2 AND H3 ON
YOUR PAGE WHEN NECESSARY. ‰USE BULLETED LISTS AND BOLDING TO MAKE
CONTENT EASIER TO READ. ‰MAKE SURE YOUR TEXT IS WRITTEN FOR HUMAN
CONSUMPTION—NOT BOTS.

7. HOME PAGE OPTIMIZATION
• MAKE SURE YOUR HOME PAGE BUILDS CREDIBILITY AND DIRECTS
CONSUMERS TO THE MOST IMPORTANT PARTS OF YOUR SITE. ‰TARGET YOUR
MOST COMPETITIVE KEYWORD ON YOUR HOME PAGE OR A PAGE THAT IS WELL
INTEGRATED INTO YOUR SITE. ‰LINK TO MAJOR THEME PAGES FROM YOUR
HOME PAGE. ‰LINK TO YOUR HOME PAGE FROM EVERY SUB PAGE.

8. SITE OPTIMIZATION
• USE TEXT-BASED NAVIGATION. ‰IF YOU ALREADY HAVE, OR INSIST ON USING,
GRAPHIC NAVIGATION, USE DESCRIPTIVE ALT TEXT ON THE IMAGES, AND LINK TO
EVERY PRIMARY PAGE FROM YOUR SUB PAGES IN THE FOOTER OF THE SUB
PAGES. ‰USE DESCRIPTIVE KEYWORD BREADCRUMB NAVIGATION. ‰MAKE A SITE
MAP. ‰CHECK THE TEXT THAT LINKS PAGES OF YOUR SITE TO MAKE SURE IT’S
DESCRIPTIVE WHENEVER POSSIBLE. ‰LINK TO RESOURCES OUTSIDE YOUR OWN
SITE THAT IMPROVE EACH USER'S EXPERIENCE. ‰DEEP LINK TO RELATED ARTICLES
AND CONTENT FROM YOUR PAGE COPY. ‰RELY AS LITTLE AS POSSIBLE ON THE
SITE NAVIGATION. INSTEAD, GUIDE YOUR VISITOR THROUGH YOUR SITE WITH
LINKS IN THE ACTIVE CONTENT PORTION OF THE SITE. ‰LINK TO, AND USE, A
CASCADING STYLE SHEET FROM EVERY PAGE. ‰AVOID DUPLICATE CONTENT
ISSUES. ENSURE THAT EACH PAGE HAS SIGNIFICANTLY UNIQUE CONTENT THAT
DOES NOT EXIST ON OTHER PAGES ON YOUR SITE OR OTHER SITES

9. REGISTERING WITH DIRECTORIES
• REGISTER YOUR SITE WITH THE MAJOR DIRECTORIES. ‰REGISTER YOUR SITE
WITH A COUPLE BETTER SECOND-TIER DIRECTORIES. ‰REGISTER WITH A
COUPLE LOCAL OR NICHE-SPECIFIC DIRECTORIES.

10. LINK BUILDING
• MAKE SURE YOUR SITE HAS SOMETHING THAT OTHER WEBMASTERS IN YOUR
NICHE WOULD BE INTERESTED IN LINKING TO. ‰CREATE CONTENT THAT
PEOPLE WILL BE WILLING TO LINK AT EVEN IF IT IS NOT DIRECTLY EASY TO
MONETIZE. THESE LINKWORTHY PAGES WILL LIFT THE AUTHORITY AND
RANKINGS OF ALL PAGES ON YOUR SITE. ‰WHEN POSSIBLE, GET YOUR
KEYWORDS IN THE LINK TEXT POINTING TO YOUR SITE. ‰REGISTER WITH,
PARTICIPATE IN, OR TRADE LINKS WITH TOPICAL HUBS AND RELATED SITES. BE
IN THE DISCUSSION OR AT LEAST BE NEAR THE DISCUSSION. ‰LOOK FOR
PLACES TO GET HIGH-QUALITY FREE LINKS FROM (LIKE LOCAL LIBRARIES OR
CHAMBERS OF COMMERCE).

11. LINK BUILDING2
• ‰PRODUCE ARTICLES AND GET THEM SYNDICATED TO MORE
AUTHORITATIVE SITES. ‰PARTICIPATE IN FORUMS TO LEARN ABOUT WHAT
YOUR POTENTIAL CONSUMERS THINK IS IMPORTANT. ‰ISSUE PRESS
RELEASES WITH LINKS TO YOUR SITE. ‰LEAVE GLOWING TESTIMONIALS
FOR PEOPLE AND PRODUCTS YOU REALLY LIKE. ‰START AN INTERESTING
AND UNIQUE BLOG AND WRITE ABOUT YOUR TOPICS, PRODUCTS, NEWS,
AND OTHER SITES IN YOUR COMMUNITY. ‰COMMENT ON OTHER SITES
WITH USEFUL RELEVANT AND VALUABLE COMMENTS. ‰SPONSOR
CHARITIES, BLOGS, OR WEBSITES RELATED TO YOUR SITE. ‰CONSIDER
RENTING LINKS IF YOU ARE IN AN EXTREMELY COMPETITIVE INDUSTRY. ‰
MIX YOUR LINK TEXT UP, IF YOU CAN. ‰SURVEY YOUR VERTICAL AND
RELATED VERTICALS. WHAT IDEAS/TOOLS/ARTICLES HAVE BECOME
INDUSTRY STANDARD TOOLS OR WELL-CITED INFORMATION? WHAT
IDEAS ARE MISSING? ‰READ BRETT TABKE’S QUICK COUPLE-PAGE GUIDE

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