WordCamp Philippines 2012 WordPress and SEO Presentation

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Lecture delivered at WordCamp Philippines 2012 - WordPress and SEO Presentation, AIM, Makati City, Philippines, October 27.

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WordCamp Philippines 2012 WordPress and SEO Presentation

  1. 1. WordPress and SEO 2012 WordCamp Philippines Kim Tyrone AgapitoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  2. 2. WordPress InstallationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  3. 3. FantasticoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  4. 4. SimpleScriptsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  5. 5. SoftaculousKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  6. 6. Auto InstallersKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  7. 7. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  8. 8. WP Manual Install Take Total Control Only a Minute or Two Longer Reduce Security Vulnerabilities Reduce Installation Bugs Reduce Update Conflict and Bugs Future Proof Yourself and Your BlogKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  9. 9. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  10. 10. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  11. 11. Secret key to invalidate cookies Helps you recover hacked blogKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  12. 12. Put it in your config.php Upload via FTPKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  13. 13. Basic Optimization in site title: Keyword vs BrandingDon’t use admin as username to increase securityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  14. 14. Site SecurityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  15. 15. Site Title OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  16. 16. Site Security Site Title OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  17. 17. http://bit.ly/hackedwpKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  18. 18. Basic Optimization in site title: Keyword vs BrandingTagline or Description: more for users, less SEODecide www vs non-www KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  19. 19. Set feed to summary unless you want to feed scrapersAll others self-explanatory KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  20. 20. Attempt to notify: send pingbacks, bad for shared hostAll others self-explanatory KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  21. 21. On-Page ProtectionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  22. 22. Set to private until you and your site is readyKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  23. 23. An important SEO factor Can easily trigger spam flagKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  24. 24. ProxyListIP.com Hundreds of posts per dayKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  25. 25. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  26. 26. Keyword in URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  27. 27. Site Security Site Title Optimization On-Page Protection Keyword in URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  28. 28. Guest post hub w/ article directory posting frequency Thousands of posts can mean trouble for wrong permalink structure KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  29. 29. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  30. 30. Number string is %day%%seconds%Once it reaches thousands of posts, it won’t have SQL problemsNews sites, WP powered article directories, classifieds sites etc KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  31. 31. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  32. 32. Uses %day% Hundreds to few thousands won’t be a problemKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  33. 33. Permalink Structure Light on WP DB / Reduce SQL Queries, Post Tables Shouldn’t start with %category%, %tag% %postname%, %author%KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  34. 34. Permalink Structure %year% The year of the post, four digits %monthnum% Month of the year %day% Day of the month %hour% Hour of the day %minute% Minute of the hour %second% Second of the minuteKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  35. 35. SEO Friendly URLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  36. 36. UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  37. 37. Site SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  38. 38. DB OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  39. 39. Site Security Site Title Optimization On-Page Protection Keyword in URL SEO Friendly URL UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  40. 40. Site Speed DB OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  41. 41. Not All Themes are Created EqualKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  42. 42. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  43. 43. On-Page SEO Factors Affected by Theme: A LOTKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  44. 44. On-Page SEO Factors Affected by Theme: TITLESKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  45. 45. On-Page SEO Factors Affected by Theme:KEYWORDSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  46. 46. On-Page SEO Factors Affected by Theme:HTML TAGSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  47. 47. On-Page SEO Factors Affected by Theme:NAVIGATIONKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  48. 48. On-Page SEO Factors Affected by Theme: LINKINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  49. 49. On-Page SEO Factors Affected by Theme:LINK ATTRIBUTEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  50. 50. On-Page SEO Factors Affected by Theme: MARKUPSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  51. 51. On-Page SEO Factors Affected by Theme:HTML CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  52. 52. On-Page SEO Factors Affected by Theme: CSS CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  53. 53. On-Page SEO Factors Affected by Theme: META DATAKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  54. 54. On-Page SEO Factors Affected by Theme:BOUNCE RATEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  55. 55. On-Page SEO Factors Affected by Theme:CONTENT FOLDKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  56. 56. On-Page SEO Factors Affected by Theme: ALMOST EVERYTHINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  57. 57. Ultimate WP SEO Theme is a MythUltimate WP SEO Plugin is a MythIt’s the CAREFUL Combination andIntegration of Theme + Plugin that is close to Reality KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  58. 58. Optimized WP ThemeKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  59. 59. LightKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  60. 60. SimpleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  61. 61. ResponsiveKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  62. 62. FlexibleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  63. 63. WidgetizedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  64. 64. Not EncryptedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  65. 65. Pro CodedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  66. 66. CleanKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  67. 67. CompatibleKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  68. 68. Optimized Web DesignKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  69. 69. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  70. 70. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  71. 71. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  72. 72. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  73. 73. <hx> tags are very importantMake sure you don’t use them for aesthetic purposes ONLY <h1-3> tags on titles, subtitles, kickers <strong> on keywords Use different styling / elements on sidebar labels KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  74. 74. http://bit.ly/html5seoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  75. 75. Optimized HTML TagsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  76. 76. robots.txt contentKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  77. 77. Optimized SE InstructionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  78. 78. Coding+ WP PluginsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  79. 79. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  80. 80. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  81. 81. Natural, not spammyTitle must compliment the description, description must compliment the keywords Very powerful plugin, a bit “resource hog” KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  82. 82. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  83. 83. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  84. 84. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  85. 85. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  86. 86. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  87. 87. Optimized Meta DataKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  88. 88. Optimized PagesKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  89. 89. Very lightweight Sitemap PluginPerfect for blogs or sites with thousands to millions of posts Developer is a nice guy KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  90. 90. Segmented sitemaps for posts, pages, categories etcLess stress to server and target crawlerReally scalable KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  91. 91. Sitemap XMLKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  92. 92. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  93. 93. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  94. 94. AuthorRank Google Ranking SignalKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  95. 95. Google AuthorRankKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  96. 96. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  97. 97. Social IntegrationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  98. 98. Your blog pings crawlers / bots everytime you make achange on itAdd something on the blogroll - pingEdit your footer - pingEdit a post - pingApprove a comment - pingExcessive pings = spam KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  99. 99. Regulates the number of times you ping servers per xminuteBetter ping services managementBetter control of crawl rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  100. 100. Optimized PingingKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  101. 101. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  102. 102. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  103. 103. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  104. 104. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  105. 105. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  106. 106. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  107. 107. Wrong: clickable image for no reason KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  108. 108. Wastes a click - literallyWastes a visitor, increases bounce rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  109. 109. Javascript code : Remove Links on Images Improves CTR to more important links:CTA, Content, Ads KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  110. 110. http://bit.ly/imageseoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  111. 111. Image OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  112. 112. Visitors will have another chance NOT to leave yourwebsiteImproves CTRImproves engagementImproves bounce rate KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  113. 113. Benefit from content scrapersCatch content thieves KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  114. 114. Scraper ProtectionKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  115. 115. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  116. 116. Improve Internal Linking StructureBuilds authority, PR etc KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  117. 117. Improved Internal LinkingKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  118. 118. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  119. 119. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  120. 120. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  121. 121. Content on Top, Code BelowKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  122. 122. Monitor your website’s loading performanceEmails you personalized alerts KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  123. 123. Homepage Loading SpeedSingle Page Loading Speed KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  124. 124. Users Leave a Site if it hasn’t Load in: 4 SecondsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  125. 125. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  126. 126. KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  127. 127. Page Load SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  128. 128. Site Security Site Title Optimization On-Page Protection Keyword in URL SEO Friendly URL UsabilityKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  129. 129. Site Speed DB Optimization Optimized Web Design Optimized HTML Tags Optimized SE Instructions Optimized Meta DataKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  130. 130. Optimized Pages / Post Pages Sitemap XML Google AuthorRank Social Integration Optimized Pinging Image OptimizationKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  131. 131. Scraper Protection Improved Internal Linking Content on Top, Code Below Page Load SpeedKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
  132. 132. KimoftheWorld.comgplus.to/searchspecialistfb.com/kimtyroneagapito@kimoftheworldArticleScholar.com

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