Recap of the IXD14 Conference in Amsterdam Feb 2014, as presented at the Chicago IxDA Chapter Redux

2. We believe that the human condition is
increasingly challenged by poor experiences.
IxDA intends to improve the human condition
by advancing the discipline of Interaction
Design.
To do this, we foster a community of people
that choose to come together to support this
intention.
theme
LANGUAGE OF INTERACTION

4. PEOPLE LOVE LISTS
(AND SKETCHNOTES)

5. 1. We learn most from other fields

6. Ingredients match when they have important flavor components in common

7. Foodpairing
Cartoons (Scott McCloud)
Improv
Body language (yoga)

8. 2. UX talent drought

10. Education summit debrief
Practice like a baseball player
“Each one, teach one”
Kim Goodwin IxD9 conference

11. 3. products v solution

13. deintellectualization of UX
enterprise v. consumer design

14. 4. motion is part of the experience

15. Image is the vocabulary, sequence of images is the grammar

16. 12 Rules of Animation (Disney)
https://vimeo.com/49092833
Motion is crucial especially with
interfaces, motion graphics in
interfaces, note new Windows UI

17. 5. lots of bad design advice

19. Trust your gut
Use agile
Be disruptive
•
•
•
•
•
•
•
•
Train your gut
Lead with design
Validate with data
•
Lead with culture
Enable with
process
Prove with Product
Communicate
Recruit
Hustle

20. Good Judgment comes from
experience, and experience comes
from bad judgment.
-- Rita Mae Brown
-- Mark Twain
-- Will Rogers
-- someone else?

21. 6. how to collaborate

23. Clarity & Definition
Account/Resp
Aware/Respect
•
•
•
•
•
•
Comm Plan
Define roles
Rationale
Comm Progress
Set Expect
Reflect

24. 7. team pairs for design

26. Han Solo/Chewbacca
Art/Copy
IxD/CS?
So you might be more gen if
you’d rather be in the
moment, making the design
So you might be more synth if
you’d rather hang back, thinking
about the end result

27. 8. curated experiences are hot

29. services are aware of what people
• do
• want
• need
• who they are with
• which time
• which conditions what restrictions they have
to deal with
….

30. 9. its ok to f*ck up

32. Failure is the heart of creativity
Acceptable when called
- play
- experimentation
- fun
When it fuels us
When we don’t fear it
When it leads us to do something unnatural
When we learn from it

33. 10. people love lists

35. Top 10 takeaways from IxD14
1.
2.
3.
4.
5.
we learn from outside our field
education
product vs. solution
motion is a key element in designing
there is bad design advice

36. 6.
7.
8.
9.
10.
how to solve team dysfunctions
team pairs for design
curated experiences are hot
it’s ok to f*ck up
people love lists (mental model?)

37. interaction design
AWARDS

38. CATEGORIES
Connecting
Disrupting
Empowering
Engaging
Expressing
Optimizing

39. starting to resemble advertising awards?
http://awards.ixda.org/entries/