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2009 05 01 How To Build A Lean Startup Step By Step
The document discusses the Lean Startup methodology for building startups. It defines a startup as an organization designed to deliver a new product or service under conditions of extreme uncertainty. It explains that startups often fail because they lack customers, not because the product doesn't work. The Lean Startup approach advocates reducing the time between iterations to increase the chances of success. Specific Lean Startup techniques discussed include continuous deployment, A/B testing, and the Five Whys analysis method.
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Overview of what a startup is and an agenda discussing factors contributing to startup failure.
Startups usually fail due to lack of customers rather than product issues; iterating quickly is essential.
Emphasizes speed as a competitive advantage in startups and the importance of minimizing iteration time.
Focus on commodity technology, customer development, and agile software development specific to startups.
continuous customer interaction and rapid testing of hypotheses to drive improvements in product development.
Traditional versus agile product development methodologies, emphasizing validated learning about unknowns.
Focuses on continuous deployment, rapid split testing, and five whys for root cause analysis in startups.
Details on implementing continuous deployment, including speed of software delivery and monitoring.
A/B testing essentials for hypothesis validation, highlighting actionable, accessible, and auditable metrics.
Introduces the Five Whys technique for continuous improvement in processes and addressing underlying issues.
Other tools and techniques for startups like customer interviews, usability tests, and continuous integration.
Encourages participation in lean startup methodologies and provides links to resources and upcoming events.