This document outlines a patient journey template that can be customized with real patient cases and scenarios. It discusses gathering information on common patient types and benefits, diagnosis and treatment procedures, HCP decision making and opinions, adverse events, education, and follow up. The template would cover a patient's background, symptoms, HCP visit, questioning, diagnosis, medication, treatment, and education. It also mentions developing medical content for email and web distribution to HCPs based on guidelines, regulations, and new research data.

1. Fansci® Presents
Patient Journey
Jack Chen
Website version
June 2021

2. How patients experienced when visiting HCPs
Patients
1. Patient’s background
2. Symptoms
3. HCP’s visit 4. Questioning & diagnosis
5. Medication & treatment
6. Education & Follow up
New Research data
Guidelines & Regulation
?????

3. Patient Journey could provide other information
What’s the common patient type?
What kind of patient benefits most?
Patient Scenario
How HCPs make decisions of treatments?
What’s the HCPs’ opinions of our target treatment?
Diagnosis to Treatment
How HCPs prescribe and suggest patients? (mainly on self-pay)
What adverse events would HCPs concern?
Suggestion and Education

4. Focus on diagnosis procedure
Similar cases
Differentiation
HCP Choice
Follow up
Specific case
Diagnosis
Thinking
HCP
Suggestion
Follow up

5. Focus on treatment decision
Cases
Treatment
Choices
Case Choice
Follow up
Stage I
Stage II
Stage III
Follow up

6. • eDM + Web

7. Medical Contents eDM / News
7
Header
Greeting
Infographic
outlines
API
Link out
Password
eDM Web
Header
Password
XXXX
Mail
Link-Out
Web
Password

12. 藥品
藥品
疾病名稱
劑量

14. Fansci® Patient Journey Give you more!
Customized storyline
Real-case modification
Emotional marketing

15. Fansci® are composed of HCPs
15
Fansci Medical
Doctors
Pharmacists
Masters
Examiners
Nutritionists
Marketing
Strategy
Medical
Content
Infographic
Design
Multi-channel
Engagement
HCP’s Insight
Survey

16. Medical Content Production Flow
16
Job owner Designer
Topics / Needs
Medical draft
Final version
Approval
Medical
vendor
Reviewer Engineer IT
Coding
Fansci Can Help!

17. Thanks
Fansci® Medical / Marketing
is your right-hand man