2. Medical contents currently use in engaging HCPs
2
Evidence-based
medical information
New Research data
Epidemiology
Study design
Primary/Secondary outcomes
Safety data
Guidelines & Regulation
Local/International guidelines suggestion
Health care insurance
Treatment algorithm
Patient education booklet
General guidance for
consideration
3. Patient Journey could provide other information
What’s the common patient type?
What kind of patient benefits most?
Patient Scenario
How HCPs make decisions of treatments?
What’s the HCPs’ opinions of our target treatment?
Diagnosis to Treatment
How HCPs prescribe and suggest patients? (mainly on self-pay)
What adverse events would HCPs concern?
Suggestion and Education
4. Fansci® Patient Journey would further provide
Patient cases are accessible in Fansci®
HCP proofread
Real patient case modification
Customized storyline and characters
Various design style
Creative storyline & design
Real patient story would influence HCPs’ emotion
Imitate HCPs' training methods would make them feel familiar with it
Emotional Marketing