3. SITUATION
The head office of CIPSA is
located in Rubí (Barcelona).
(15 000 m²).
They started producing in
India (55 000 m²) and China
(8 000 m²) about six years
ago.
5. OUTSOURCING FACTORS
They couldn’t compete with other companies.
companies.
Their products were too expensive.
expensive.
Difficulties selling the products.
products.
SO...
6. SOLUTIONS:
SOLUTIONS: India
They bought a company in India.
They produce a lot of products at low prices
there.
there.
This allows them to export all their products
around Europe.
7. SOLUTIONS:
SOLUTIONS: China
In 2006 they wanted to export their products
around the world and also to other big and
important companies. But...
companies. But...
HOW? WHAT?
WHAT? WHERE?
WHERE?
outsourcing
8. They made a joint venture (association with a
manufacturer through technology) in China.
technology)
work know how
In China, they created another company too.
too.
Nowadays,
Nowadays, 44 other companies produce for
them.
them.
9. WHY DID THEY CHOOSE
CHINA AND INDIA?
CHINA INDIA
• Raw materials • Any type of products.
products.
• Any type of products.
products. • A lot of suppliers.
suppliers.
• High • Low prices.
prices.
• quality of the • Low wages.
wages.
products.
products. • Qualified workers
• A lot of suppliers.
suppliers. • English
• Good infrastructures.
infrastructures.
• Low prices.
prices.
• Disciplined workers.
workers.
10. CONCLUSIONS
They do outsoucing in order to be more
competitive in front of the other companies.
companies.
They keep the I+D in Catalonia, so they are still
Catalonia,
a Catalan company.
Their products can be sofisticated but with
economical prices.
prices.
They can export around the world.
world.
