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3 Ways Colocation
Data Centers Convert
Website Visitors
Into Leads
Sponsored by
DataCenterLeadGen.com
You’ll be introduced
both to why and how
your colocation website
must be able to efficiently
convert its visitors into
marketing qualified leads
(MQLs)
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Note: This post is
excerpted from the free
downloadable guide to
Lead Generation Best
Practices for Colocation
Data Centers
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Understand Why You
Need to Convert Website
Visitors into Leads
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
According to Gleanster
Research, 50% of leads
are qualified, but not yet
ready to buy
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Contracting for data
center services is an
information-rich,
considered sales process
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
It’s not like walking into
your local office supply
superstore and leaving
30 minutes later with
a printer or a tablet
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Benchmark Your Average
Sales Cycle Length
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
To appreciate why
website lead generation
is so important,
you’ve got to know
your sales cycle length
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
The average sales
cycle length is the
difference between the
date a lead is received,
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
compared to the date
that the lead materializes
into a paying client
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Then take the average
of those differences
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Sales cycle length is
a big part of the whole
reasoning behind why
lead generation is so
critical
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
You need a mechanism
to stay in touch and
build value over time
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Revamp Your Marketing
and Sales Funnel to Be
Relevant to the Way
That Decision Makers
Research and Make
Purchase Decisions
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
As much as 70% of the
buyer’s journey and
decision making process
is over
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
before potential
data center clients/tenants
are ready to reach out
to your sales team
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
If a data center can get
in front of prospects
well before that 70%
point,
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
it can really differentiate
itself
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
The way to get in front
of prospects is by using
great content that
generates highly-
qualified, sales-ready
leads
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
If your website isn’t found
in that first 70% of the
sale process, it’s pretty
much game over
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Today your prospects
are going through 70%+
of their decision making
process before they’re
even ready to talk to
your sales team
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
In this post, we’ve
introduced you very
briefly to the “why” and
“how” for website lead
generation
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
How effectively is your
colocation data center’s
website converting its
website visitors into
leads?
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
What have you found
to be most important?
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Please let us know in the
Comments box below
Sponsored by DataCenterLeadGen.com
Joshua Feinberg
Co-Founder and CMO
SP Home Run Inc.
Recommended Reading
Learn How Multi-Tenant
Colo Providers Can Develop
a Scalable, Data-Driven,
Marketing and Sales Funnel
That Powers Growth
Download Your Free Copy Now at
www.DataCenterLeadGen.com
Copyright © SP Home Run Inc.
SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.

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3 Ways Colocation Data Centers Convert Website Visitors Into Leads (SlideShare)

  • 1. 3 Ways Colocation Data Centers Convert Website Visitors Into Leads Sponsored by DataCenterLeadGen.com
  • 2. You’ll be introduced both to why and how your colocation website must be able to efficiently convert its visitors into marketing qualified leads (MQLs) Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 3. Note: This post is excerpted from the free downloadable guide to Lead Generation Best Practices for Colocation Data Centers Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 4. Understand Why You Need to Convert Website Visitors into Leads Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 5. According to Gleanster Research, 50% of leads are qualified, but not yet ready to buy Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 6. Contracting for data center services is an information-rich, considered sales process Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 7. It’s not like walking into your local office supply superstore and leaving 30 minutes later with a printer or a tablet Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 8. Benchmark Your Average Sales Cycle Length Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 9. To appreciate why website lead generation is so important, you’ve got to know your sales cycle length Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 10. The average sales cycle length is the difference between the date a lead is received, Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 11. compared to the date that the lead materializes into a paying client Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 12. Then take the average of those differences Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 13. Sales cycle length is a big part of the whole reasoning behind why lead generation is so critical Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 14. You need a mechanism to stay in touch and build value over time Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 15. Revamp Your Marketing and Sales Funnel to Be Relevant to the Way That Decision Makers Research and Make Purchase Decisions Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 16. As much as 70% of the buyer’s journey and decision making process is over Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 17. before potential data center clients/tenants are ready to reach out to your sales team Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 18. If a data center can get in front of prospects well before that 70% point, Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 19. it can really differentiate itself Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 20. The way to get in front of prospects is by using great content that generates highly- qualified, sales-ready leads Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 21. If your website isn’t found in that first 70% of the sale process, it’s pretty much game over Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 22. Today your prospects are going through 70%+ of their decision making process before they’re even ready to talk to your sales team Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 23. In this post, we’ve introduced you very briefly to the “why” and “how” for website lead generation Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 24. How effectively is your colocation data center’s website converting its website visitors into leads? Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 25. What have you found to be most important? Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 26. Please let us know in the Comments box below Sponsored by DataCenterLeadGen.com Joshua Feinberg Co-Founder and CMO SP Home Run Inc.
  • 27. Recommended Reading Learn How Multi-Tenant Colo Providers Can Develop a Scalable, Data-Driven, Marketing and Sales Funnel That Powers Growth Download Your Free Copy Now at www.DataCenterLeadGen.com Copyright © SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.