Explore how to use video to tell your charity's story. Learn how to give your users a voice. See what makes vlogging successful and gain practical tips on how to produce your video blog.

1. Get Vlogging
Using video to tell your story
Jonny Benjamin
8th February 2016
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2. Why I started vlogging 8th February 2016
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3. • YouTube has more than 1 billion users
• 300 hours of video uploaded to YouTube every
minute
Vlogging is huge
8th February 2016
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4. What makes a good vlog?
• Speak from the heart
• Be honest / open
• Keep it short
• Have a ‘subject’ to talk about and some key
messages you want to get across
• Serialize your story
• Talk to your followers
8th February 2016
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5. 8th February 2016
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6. Tips• Lighting
• Sound
• Make sure phone isn’t on silent
• Test before/space on your phone
• Leave a gap before ‘action’
• Music /licences
• Framing your shot
• Right way up (iphone)
• Consent/disclosing details
• Trigger warnings
• Think about what you do/don’t want to say (names etc)
• Tags
• Title (what would you google?)
• Editing
8th February 2016
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7. Creating your YouTube channel
• Think carefully about choosing your YouTube channel name-you
cannot change it once it is setup
• It is easy to create a YouTube account and takes just two minutes. It
is even easier to upload videos once created.
• Be sure to make a profile, create tags for it and add links to your
social media sites like Twitter and then begin uploading videos!
• Subscribe to other YouTube channels and let them know you have
arrived by leaving comments under their videos. Maybe even ask
them to check out yours.
• It may take some time to build viewers and subscribes to your
channel, but be patient and be sure to keep promoting your
channel as much as you can.
8th February 2016
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8. The pros and cons
• Pros: - connecting with others/reaching new
audience
- opportunity to be creative/different
-enroll in YouTube’s Nonprofit Program
• Cons: - possibility of negative feedback (but
you are able to turn off the rating
and comment section underneath
videos)
8th February 2016
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9. Exercise
Get into partners
Create 1-2 min clip each on one of these topics:
- My dream/ambition/passion in life
- My favourite holiday
- The first piece of music that made an impact on me
- Or choose a topic of your own 
Tip!
Write down three key elements you want to get across
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10. Feedback
8th February 2016
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11. Q&A
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