Costruzione della città digitale (Marc Canter)

1. Constructing the Digital City
Costruzione della Città Digitale
di Marc Canter
CEO di Digital City Mechanics

2. Jobs aren’t what they used to be…
Jobs non sono più quelli di essere ...
• Can’t create enough NEW Jobs fast enough
• Old model = 40 hours, go to office
• New model = freelance, work at home, virtual
• Computers are new hammer or screwdriver
• How many freelancers?

3. Hi-tech industry doesn’t care
Hi-tech non si interessa
• Digital Divide is not just solved by:
– Free laptops, Net access and MS Office classes
• Digital Divide is really about:
– Fear of computers, Fear of change
• Solution:
– Get people to feel COMFORTABLE using
computers as their tools to make a living
– Jobs for NORMAL people! NOW!

4. A System to create Jobs
un sistema per creare lavoro
• Hybrid of Technology and Sociology:
– Community engagement
– Sponsored projects
– Open Software Platform
• Don’t just offer the tools, make sure they USE
the tools!
• Normal people get value from on-line tech
• Reoccurring, sustainable model

5. Simultaneous execution
Realizzazione simultanea
• Meta
– A worldwide system, mothership has the I.P.
• Entrepreneurial
– A local subsidiary in a city or region
• Community – Projects
– Specific projects that pay for the Jobs
• Individual
– How it effects each person

6. Disseminating Educational Methodology
Diffondere metodologia educativa

7. New kind of workforce training
Nuovo tipo di formazione della forza lavoro
• Provide Intermediate and Advanced courses
– Pick up where beginning classes leave off
• Create local cyber-savvy workforce
• ONLY work with the best and brightest!

8. 3 kinds of workers on one Project
3 tipi di lavoratori su un progetto
• Professionals
– Lead project, mentor those below
• College educated, under-employed
– Get a chance to put their skills – to work
• Un-employed, Students, Interns
– A chance at a good job – which they’ll enjoy

9. 3 sources of funding
3 fonti di finanziamento
• Government, Foundations
– Altruistic workforce training
– Make government money more efficient
• Sponsored Projects
– By “socially conscious enterprises”
• Platform revenues
– Investment into the Platform and company

10. Lots of Revenue opportunities
Un sacco di opportunità di guadagno
• Viral marketing campaigns – for hire
• Premium subscriptions
• Marketplace %
• Additional Video Help time
• Personal Cloud services
• Data Mining
• Upsell media and webmercial services
• SWAG, Event tickets

11. Bridge Disconnect between
Government and it’s Citizens
Ponte di scollamento tra governo
e dei suoi Cittadini
• New PPP (Public-Private Partnerships) model
• Involve Citizens in many ways
• Provide REAL value and benefits
• Create JOBS for NORMAL people!

12. An integrated system
New methodology – uses on-line tools and points
Video Nuova metodologia
- utilizza strumenti
Help Desk on-line e punti
Workshops
Education
Internships Points
Focus su competenze
immateriali necessarie On-line skills
per i liberi lavoratori
Focus on intangible skills
needed for freelance workers

13. An integrated system
All projects sponsored Interns placed into
Learn by doing
by local brands on-going projects
Imparare facendo
Biz Videos
Directory
Projects Education
Games Sites
Visualizations
Train Trainers to
Train
Insegnare agli insegnanti
di insegnare

14. An integrated system Costruire la
Build trust in the fiducia nei
neighborhoods quartieri
Citizens cluster
around Projects
and Events Marketplace Tech
Support
Community
Projects Education Engagement
Live events
- “Content” - Citizens support - Provide free tech support
channels flow new ways of learning to community orgs
- Trickle down effect - Support individual
freelancers

15. An integrated system Channels
Aggregate:
All activity
- Content
Social Media
leverages free
open on-line - People Help desk
platform - Services Marketplace
Biz Directory
Tutte le attività
sfrutta la piattaforma
gratuita aperta online
Community
Projects Education
Engagement
Platform

16. An integrated system
Un sistema integrato
Entrepreneurial - Jobs
Community
Projects Education
Engagement
Platform

17. Open Software Infrastructure
platform
Software Infrastruttura
• Built-in training curriculum
• Real-time Video Help
• Community Activity streams
• Online marketplace, Job board
• Community Timeline
• Community Media Channels

18. Balance between
Altruistic & For-profit
Equilibrio di altruismo e di for-profit
• Free Community Engagement programs
– Workforce training and Paid Internships
– Live events and Senior Citizen interviews
– Multimedia newsletters
– Entrepreneurial activities
• Free On-line services:
– 24/7 Video Help
– On-line Marketplace and Business Directory
– Community Tech Support

19. Lots of Multimedia projects
Molte di progetti multimediali
• Apps, Games, Promotions
• Simulations, Visualizations
• Business Directory Webmercials
• Interactive Encyclopedias

20. ROI model: Digital City market
• Pick up where HW Infrastructure leaves off
• Market currently $14B a year
– Broadband Infrastructure
– Smartgrid
– Security cameras
– N.O.C.s
• Market estimated to grow to $50B+ by 2016
• We show what to do WITH the bandwidth

21. The Business of
“Digital Economy Ecosystems”
• Entrepreneurial culture
• Online job market
• Not just for companies, but individuals
• Support Independent workers, freelancers
• Collaboration, Communication, Commerce

22. Digitale Citta projecto in Trieste
• Utilizzato a banda larga di Telecom Italia
• Ha lavorato con il Sindaco Illy
• Integrated, rich media UI design

23. Built on AJAX - 6 years before AJAX
Focused on family computing

24. Profile pages, Multiple personae

25. QTVR Shopping, Seniors interfaces
Embedded Apps

26. Real-time Video cams - in Clubs