Media Studies A2 Sophie Scott

1. De-commodification
A commodity is something you can buy or sell. It depends on its
status and its value on it
relative scarcity : once the reproduction and distribution of that
commodity becomes
effectively free, then it necessarily loses that value and status.
For example, music can be bought and sold so it is off value and
status but now if
it is made free to the public then it may loose its value and status.
My artist will be exposed to platforms like: iTunes,
Spotify, App Stores, YouTube, CD Stores, SoundCloud,
Radio and many more.
My Digipak will have special
features that you do not get by
just downloading or getting it
form somewhere else e.g. a
signed CD and/or with words of
encouragement. Perhaps I may
sell my Digipak by advertising
some type of competition that
fans will be able to meet the
artist. They will be able to keep
the Digipak as a collection.
A solution of de-commodification
can be to attract the audience with
things that they are interested in.
E.g. products that come with a CD
or Digipak

2. Unique Selling Point Examples

3. Justin Bieber His hair
His looks
His dress style
His age Trendy
Relevant
Wild
Appealing
Sexy

4. Beyoncé
Voice
Dress style
Role model
Destiny’s Child
Sex Icon
Jay Z
Feminist
Goddess
Important
Relevant
Bold
Inspirational

5. Taylor Swift
Pop
Clean image
Innocent
Blonde
Country Inspirational

6. Kings of Leon
Indie rock
Dark
Unconventional
Dress sense
Rock
Daring
Stylish