SEM 5 BBA SUMMER DRIVE ASSIGNMENTS

1. ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM Bachelor of Business Administration
SEMESTER 5
SUBJECT CODE &
NAME
BBR 504
VISUAL MERCHANDISE
BK ID B1805
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 What are the common challenges in visual merchandising? What are the ways to
overcome the visual merchandising challenges?
Concept of Visual Merchandising
Challenges in Visual Merchandising
Ways to overcome the Visual Merchandising challenges
2
4
4
10
2 Explain the various types of retail stores. Describe the significance of store location.
Explanation of types of retail stores
Significance of store location
6
4
10
3 What are the objectives of store design? Discuss the important merchandise presentation
strategies.
Meaning of store design
Objectives of Store design
Merchandise presentation Strategies
2
3
5
10
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