BlogWell Chicago Social Media Case Study: Procter & Gamble, presented by Stan Joosten
by SocialMedia.org on Apr 14, 2009
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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. ...
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In his BlogWell Chicago case study presentation, "Marketing in the Age of Social Media - Examples from Procter & Gamble," Stan Joosten describes how social media is continuing to evolve - 3 out of every 4 US adults online now are using social tools to connect and network. This provides companies great opportunities - and challenges - to find their voice within this medium. Hear how P&G's brands integrate social media into their marketing activities, what lessons they've learned, and how these efforts have made them better able to serve their consumers.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
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