BlogWell Boston Social Media Case Study: EMC Corporation, presented by Thom Lytle
 

BlogWell Boston Social Media Case Study: EMC Corporation, presented by Thom Lytle

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In his BlogWell Boston presentation, EMC Corporation's Senior Manager of Social Media, Thom Lytle, talks about how they restructured and reshaped their social ecosystem. ...

In his BlogWell Boston presentation, EMC Corporation's Senior Manager of Social Media, Thom Lytle, talks about how they restructured and reshaped their social ecosystem.

Thom shares the tools they used to do this, including a Social Media Activation Kit and the EMC Social Media University designed to educate employee advocates and social account managers.

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BlogWell Boston Social Media Case Study: EMC Corporation, presented by Thom Lytle Presentation Transcript

  • 1. SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell Thom Lytle Ten In Twenty
  • 2. TEN TWENTY IN 10 things EMC social has learned from correctional facilities of the 1960’s, aquatic life, sports equipment, cemeteries, vertical deflection of automobiles, evergreen conifers, and time travel set to the music of Huey Lewis. #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 1
  • 3. BUT WE TOLD THEM TO REGISTER? Earlier in 2009 #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 2
  • 4. 1 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U GET BUSY LIVING OR GET BUSY DYING #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 3
  • 5. 2 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U SELLING EVENTS ENABLEMENT & TRAINING BLOGS LAUNCHES CORPORATE ACCOUNTS COMMUNITIES INSIGHTS LISTENING & INFLUENCERS #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 4
  • 6. 2 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 5
  • 7. 3 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U OUCH! 76% OF EMC’s TWITTER FOLLOWERS DID NOT FOLLOW @EMCCorp YET, @EMCCorp HAD THE SINGLE LARGEST FOLLOWING! #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 6
  • 8. 3 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U HOCKEY STICK EFFECT Evidence that your business teams are spreading your message too thin aka Social Sprawl™ #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 7
  • 9. 3 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U 90,000 150,000 120,000 36,000 60,000 18,000 30,000 EMC Suomi EMC Thailand EMC Switzerland EMC Public Sector EMC Backup and Recovery EMC Danmark EMC TV EMC APJ Channel Dev EMC Select EMC Italia EMC Portugal EMC Hellas Syncplicity EMC Isilon EMC Document Sciences EMC Norge Greenplum EMC Japan EMC España EMC Southern Africa EMC Captiva EMC Global Services EMC Deutschland EMC SourceOne EMC NetWorker EMC RecoverPoint EMC France EMC Brasil EMC Latinoamérica EMC UK and Ireland EMC Avamar EMC VPLEX EMC Momentum EMC Belux EMC VNX and VNXe EMC Sverige EMC Nederland EMC Israel EMC Korea EMC VMAX EMC Forum RSA Conference EMC Documentum EMC IT Management RSA EMC World EMC Careers Mozy EMC India EMC Corporation 8 © Copyright 2013 EMC Corporation. All rights reserved. 54,000 Evidence that your business teams are spreading your message too thin aka Social Sprawl™ 90,000 72,000 HOCKEY STICK EFFECT #BlogWell
  • 10. 4 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U “ Nothing stresses me out... Except having to seek the approval of my inferiors.” #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 9
  • 11. 4 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U WE GOT BUSY DYING. Added +150 tombstones in 6 months #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 10
  • 12. 5 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U Acknowledgement of policies is required to access this page. Creating an EMC-branded social media account? Creating a personal social media account? New accounts must be approved by the corporate social media team. What constitutes an EMC branded social media account? Any use of EMC in an account’s name, URL, imagery, or other branding elements. To learn more and submit a request for a new account click here. At EMC we encourage employees to leverage the power of social media for their jobs. If you plan to create a new account for yourself, it is okay to mention EMC in your bio, but please refrain from using EMC in any of the other branding elements such as account name, URL, images, and so forth. If you have not submitted a request please visit the request page here. If you have submitted a request and been approved, please proceed. If you are creating a personal social media account and agree to the terms above please proceed. I agree #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 11
  • 13. 6 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U 2012 HAPPY HOLIDAYS FROM EMC SOCIAL! Thom, Kari, Kate, Diego, Jon, Deepti Chris, Greg, & Erin #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 12
  • 14. 6 SHAWSHANK ZISSOU HOCKEY STICKS SPEED BUMP BONEYARD CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U 2013 Official, Tiered, Clean ... And Very Blue #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 13
  • 15. 7 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U THE DUDE #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 14
  • 16. 7 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U OUR FLUX CAPACITOR A ubiquitous publication environment providing direct access to seed content to our ecosystem of social accounts #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 15
  • 17. 8 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U EVERYONE NEEDS A LIL’ NUDGE EMCCorp Lifetime Facebook Growth Total Likes Daily Likes 125,000 4,000 93,750 3,000 62,500 2,000 GOT BUSY LIVIN’ 31,250 7/31/11 1,000 10/13/11 12/26/11 3/9/12 5/22/12 8/4/12 10/17/12 12/30/12 3/14/13 5/27/13 8/9/13 #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 16
  • 18. 9 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U SOCIAL MEDIA ACTIVATION KIT Tapping EMC’s global social media army to amplify initiatives #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 17
  • 19. 10 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U SOCIAL MEDIA UNIVERSITY Comprehensive global training curriculum focused on building employee advocates and training social account managers #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 18
  • 20. 10 SHAWSHANK ZISSOU HOCKEY STICKS BONEYARD SPEED BUMP CHRISTMAS TREE FLUX CAPACITOR NUDGE SMAK U #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 19
  • 21. NOW, THEY’RE REGISTERING... #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 20
  • 22. THANK YOU @ThomLytle @EMCCorp #BlogWell © Copyright 2013 EMC Corporation. All rights reserved. 21
  • 23. SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 Learn more about past and upcoming BlogWells socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell socialmedia.org/blogwell