TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.