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FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

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FutureM 2014

TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday

When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.​

Published in: Business
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FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

  1. 1. “TV with a Turbo Shot” +
  2. 2. #SocialTV
  3. 3. #DDFieldPass
  4. 4. + +
  5. 5. original play
  6. 6. immediate reactions
  7. 7. #DDTopChef
  8. 8. (Add in pics of submissions)
  9. 9. #DDRedCarpet
  10. 10. SHARK WEEK RUNS ON DUNKIN #DDSharkWeek
  11. 11. Thanks! @savvybostonian @McProulx

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