Social Fresh East 2013: Spike Jones
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Social Fresh East 2013: Spike Jones

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    Social Fresh East 2013: Spike Jones Social Fresh East 2013: Spike Jones Presentation Transcript

    • WORD OF MOUTHYOUR ULTIMATEDISTRIBUTION CHANNESPIKE JONESGROUP DIRECTOR, ENGAGEMENTsjones@wcgworld.com
    • in real lifeyou talked to peopleon social media
    • 3.3 BILLIONMENTIONS OF BRANDS INA TYPICAL DAY IN THE US
    • 3.3 BILLIONMENTIONS OF BRANDS INA TYPICAL DAY IN THE US3.1 BILLIONOF THOSE ARE NOT ONSOCIAL MEDIA
    • WE WANT SOME OFTHAT TWITTER.HOW ABOUT SOMEFACEBOOK, TOO?OH, AND “LIKES.” WEWANT LOTS OF LIKES.
    • WHAT ‘CHOTALKIN’‘BOUTWILLIS?
    • WTF?
    • BRINGINGCOMMUNITYBACK
    • NEIGHBOR
    • NEIGHBORLY
    • TRUTHS*ABOUTWORD OF MOUTHMARKETING*may be counterintuitive
    • IT IS NOT –NOR WILL IT EVER BE –ABOUT YOUR PRODUCT1
    • YOUR PRODUCTIS THE CONDUIT(SOLVE FOR EXCITED KITTY)
    • 2DON’T SEEK OUINFLUENCE.CREATE IT.
    • INFLUENCECAN BECREATEDPASSIONCANNOT
    • YOUR COMMUNITYIS NOT FOREVERYBODY3
    • FINDYOURRALLYING CRY4
    • REMEMBERTHEALAMO
    • EVERYBODY WANTSTO BE A PART OFSOMETHINGBIGGER THANTHEMSELVES.
    • THINK ABOUTCONTENTDIFFERENTLY5
    • WHY DO PEOPLESHARE?
    • SPIKE JONESwcgworld.comaskspike.comsjones@wcgworld.comtwitter: you’re on your ownphoto: jenn-wagner.comYeah, I have a book if you wanna know more.