This document contains quotes from marketing experts about content marketing. It highlights that content does not compete with advertising but with pop culture. Content marketing is the biggest trend because it fills the gap between what buyers want and what brands produce. It also notes that content is king but distribution is queen, and distribution wears the pants. The document stresses that no matter the platform, content should consist of stories, and that content is important because it helps people relate to companies by showing what they do rather than what they sell.

1. 5
AMAZING
CONTENT QUOTES
TO USE IN YOUR
NEXT MEETING.
STACY
MINERO
/
MANAGING
DIRECTOR,
CONTENT
STRATEGY
/
MINDSHARE
Twi4er:
@slminero

2. CONTENT DOESN’T
COMPETE WITH
ADVERTISING
IT COMPETES WITH
POP CULTURE.
DAVID SHING, AOL

3. AND WHAT BRANDS
PRODUCE.
MICHAEL BRENNER, SAP
PHOTO
BY
KATHERINE
KENNY
/
POSTED
ON
FLICKR
CONTENT MARKETING IS
THE HOTTEST TREND IN
MARKETING
BECAUSE IT IS THE BIGGEST
GAP BETWEEN WHAT
BUYERS WANT

4. CONTENT IS
KING
BUT DISTRIBUTION IS
QUEEN
AND SHE WEARS THE
PANTS.
JONATHAN PERELMAN, BUZZFEED

5. WHAT GOES INTO THE PLATFORM
ARE STORIES.
WENDY CLARK, COCA-COLA
PHOTO
BY
GREG
MORGAN
/
POSTED
ON
FLICKR
NO MATTER WHAT THE
PLATFORM IS

6. CONTENT IS IMPORTANT
BECAUSE IT HELPS
PEOPLE RELATE TO WHAT
IT IS WE DO.
WHAT WE DO,
NOT WHAT WE SELL.
LINDA BOFF, GE